Olivia Dean

Olivia Dean — pop artist from GB.

Olivia Dean's music is filled with soulful melodies and heartfelt lyrics that resonate with listeners on a deep level. Her unique sound effortlessly combines…

Influence: 75.08% Fanbase: 50.21% Trending: 87.52% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Motel Rocks • 41.64% • Very Strong

As of 2025-10-01

2,420,288

Social Media Followers

As of 2025-10-01

00:00:00

Hours Airplay

2025-10-15 15:50:08 UTC

Genres

popuk poppopindie popr&b, funk & soulpop soulsoulalternativealternative

Biography

Olivia Dean's music is filled with soulful melodies and heartfelt lyrics that resonate with listeners on a deep level. Her unique sound effortlessly combines elements of R&B, pop, and soul, creating a fresh and captivating musical experience. With a voice that is both powerful and emotive, Olivia Dean has quickly garnered a dedicated fan base and critical acclaim for her authentic and relatable songs. Her music is a testament to her talent and artistry, showcasing her ability to connect with audiences through her honest storytelling and captivating performances.

Top Brand Affinities

Report Date: 2025-10-01

Olivia Dean maintains consistent pull among 18-24 & 25-34 audiences across UNITED STATES, UNITED KINGDOM, BRAZIL. The audience leans female-leaning (53%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 701,000 avg views per post; Instagram functions as the community touchpoint. Affinity with Motel Rocks, SUSHISAMBA, Nasty Gal makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Olivia Dean score 8.40% — Very Strong bucket.

Brand: Motel RocksBrand: SUSHISAMBABrand: Nasty Gal

Followers:2,420,288

Engagements:203,274

Rate:8.4%

Posts:836

Avg Likes:183,886

Avg Comments:1,010

Avg Views:720,549

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,420,288 · Engagements 203,274 · Rate 8.4% Posts 836 · Views 720,549 · Avg Likes 183,886 · Avg Comments 1,010 · Avg Views 720,549	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 43% 25-34: 36% 35-44: 10% 13-17: 6%	Largest: 18-24 (43%); next: 25-34 (36%)
Gender Split	Female: 53% Male: 47% Non-binary/Other: 0%	Skews female (53%)
Top Countries	UNITED STATES (16%) UNITED KINGDOM (11%) BRAZIL (9%) THAILAND (5%) CANADA (4%)	Top regions: UNITED STATES (16%), UNITED KINGDOM (11%), BRAZIL (9%)
Platform Engagement	Instagram: 121,957 avg likes/post · Tiktok: 701,000 avg views/post · Youtube: 19,549 avg views/post	Best reach: Tiktok 701,000 avg views; best engagement: Instagram 121,957 avg likes

Top Brand Affinities

Motel Rocks

Score: 41.64

SUSHISAMBA

Score: 16.14

Nasty Gal

Score: 15.68

Brandy Melville

Score: 13.14

Amazon Music

Score: 12.94

Mixcloud

Score: 12.74

Selfridges

Score: 11.47

Tate Modern

Score: 10.68

Vauxhall

Score: 10.13

Depop

Score: 9.58

ASOS

Score: 9.53

Marks & Spencer

Score: 9.49

Brand	Category	Score
Motel Rocks		41.64
SUSHISAMBA		16.14
Nasty Gal		15.68
Brandy Melville		13.14
Amazon Music		12.94
Mixcloud		12.74
Selfridges		11.47
Tate Modern		10.68
Vauxhall		10.13
Depop		9.58
ASOS		9.53
Marks & Spencer		9.49
JACQUEMUS		8.74
Acne Studios		7.82
Glossier		7.78
Steve Madden		7.71
Urban Outfitters		7.14
Topshop		6.97
Vivienne Westwood		6.95
Dr. Martens		6.41
MISSGUIDED		6.39
Coach		6.04
Spotify Music		5.69
Ableton		5.59
Free People		5.43
Loewe		5.38
Anthropologie		5.29
New Line Cinema		5.29
Aperol		5.21
SoundCloud		5.13
BBC		5.12
boohoo		4.87
Alexander McQueen		4.60
Sunnies Studios		4.51
Kodak		4.49
Abercrombie & Fitch		4.43
Tesco		4.39
Kmart		4.27
Coachella		4.22
American Eagle		4.20
Guinness		3.99
Harrods		3.98
Lululemon Athletica		3.98
UGG		3.90
OLD NAVY		3.87
Miu Miu		3.53
Kate Spade		3.40
Lollapalooza		3.39
Polaroid		3.34
Showtime		3.31