What is DMDB?
Digital Music Database (DMDB) blends streaming charts, social activity, and audience behavior
to help you make fast, data-backed decisions. Our platform tracks songs and artists in real time, learns
from trending signals, then surfaces:
- Rank where artists sit across categories, genres, and tiers.
- ER (ALL) exposure-weighted engagement across major social platforms.
- Strength a quick “weak → very strong” indicator for scanning lists.
- Affinity which brands/categories a fanbase is most likely to “lean in” to.
Whether you’re pitching a sponsor, timing a PR moment, or planning a campaign, DMDB turns noisy
data into clear next steps.
Who Benefits
Artists
- Find brands/categories where your audience already over-indexes.
- Track ER (ALL) and Strength to see what content actually moves fans.
- Spot collaboration targets with shared audience interests.
- Package data-backed decks for partnerships and touring partners.
Record Labels
- Prioritize spend by momentum (rank, ER) by market or platform.
- Benchmark acts in roster, identify breakthrough windows.
- Support A&R with category/brand affinity profiles.
- Coordinate releases with real-time spikes to maximize first-week impact.
PR Companies
- Time announcements when engagement is peaking (ER).
- Back pitches with charts, audience fit, and historical lift.
- Prove outcomes by tying coverage waves to ER/Rank changes.
Radio Stations
- Identify records with social heat before they break on-air.
- Use geo filters to discover regional stories worth testing.
- Build topical/brand tie-ins aligned with your audience.
Brands & Marketing Agencies
- Shortlist artists whose fans naturally align with your category.
- Compare alternatives by Affinity Rank, ER (ALL), and Strength.
- Estimate likely lift by pairing reach with real engagement, not just followers.
- Reduce trial-and-error with data-driven casting and timing.
Feature-by-Feature Benefits
Each tab on an artist page answers a different question. Here’s how Artists and Labels use them day-to-day.
Affinity Match with Brands
For Artists
- Know which brands your fans already love.
- Pitch collabs with proof of audience fit.
- Choose partners that won’t alienate core fans.
For Labels
- Package sponsor decks for priority acts.
- Spot category whitespaces vs. peers.
- Align rollouts with high-affinity verticals.
Contact Outreach Ready
For Artists
- Keep official links & press assets in one place.
- Share a single “press kit” URL with partners.
- Respond faster to brand/radio inquiries.
For Labels
- Standardize contact points for the roster.
- Cut down back-and-forth with agencies.
- Ensure the latest art and bios are used.
Songs Catalog Intelligence
For Artists
- See which tracks still drive discovery.
- Plan setlists and content around high-ER songs.
- Pick the next single from real audience data.
For Labels
- Prioritize promo towards sticky tracks.
- Identify remix/open-verse opportunities.
- Spot regional breakouts for local pushes.
Royalty Monetization View
For Artists
- Track which platforms pull their weight.
- Forecast income around release cycles.
- Make smarter decisions on exclusives.
For Labels
- Benchmark payout mix across the roster.
- Model ROI for marketing and advances.
- Surface anomalies for audit & claims.
Radio Airplay & Testing
For Artists
- See where spins are growing (or stalling).
- Route tour dates to stations already engaged.
- Clip shout-outs for social proof.
For Labels
- Coordinate call-outs when ER spikes.
- Target promo dollars to receptive markets.
- Backfill light markets with geo-influencers.
Popularity Momentum
For Artists
- Watch ER (ALL) trend to time drops.
- Validate what content format truly works.
- Turn “Very Strong” weeks into launches.
For Labels
- Spot breakout windows across platforms.
- Stack PR, playlisting, and ads during peaks.
- Report momentum vs. competitive set.
Daily Reports Always On
For Artists
- Get a morning snapshot of what moved.
- Turn spikes into new posts while it’s hot.
- Share wins with your team in one click.
For Labels
- Inbox summaries for all priority acts.
- Flag sudden drops to intervene early.
- Keep marketing, A&R, and promo aligned.
Grow Your Engagement & Reach (Artist Playbook)
Practical, repeatable moves DMDB sees working across platforms:
- Make one “core format” and post it weekly. Same concept, new hook. Audiences reward consistency.
- Cut everything into micro-clips. 10–25s highlights for Shorts/Reels/TikTok, link to full piece.
- Hook in 2 seconds. Start with the payoff (big lyric, drop, story punchline) then context.
- Run collaboration ladders. Duets/stitched challenges with similar-size artists; trade audiences.
- Invite UGC. Give a simple prompt (open verse, dance, POV) and repost the best.
- Program “moments”. Pick two weekly time slots your audience can anticipate.
- Use explicit CTAs. “Save it / Pre-add / Use this sound / Duet this line.” Be direct.
- Anchor to culture. Holidays, sports finals, premieres—tie content to what people already discuss.
- Go live with a purpose. Rehearsal teasers, first plays, merch drops; recap with highlights.
- Measure the right thing. Track ER (ALL) trend & comments/1000 views; optimize the first 5 seconds.
- Close the loop. Pin comments, reply with videos, spotlight fan remixes in Stories/shorts.
Inside DMDB, watch your ER (ALL) and Strength rise as you systematize these rhythms.
When Strength shifts to “Strong” or “Very Strong,” that’s a greenlight for PR, radio tests, or brand outreach.
Why DMDB
Faster Decisions
One screen to compare artists by Rank, ER (ALL), and Strength—no manual spreadsheets.
Better Fit
Brand Affinity shows where a fanbase already leans, so partnerships feel native.
Right Timing
Trigger moves during real engagement spikes; avoid quiet windows.
Proof & Reporting
Show before/after momentum to win budgets and renew deals.
Get Started
Ready to find the right artist or benchmark your roster? Jump into live rankings,
then open any profile to see Rank, ER (ALL), Strength, and brand matches.
