Soulja Boy

Soulja Boy — pop artist from US.

DeAndre Way, known professionally as Soulja Boy Tell Em, was born in 1990 in Chicago, Illinois. At a young age, he relocated to Atlanta and later to…

Influence: 67.16% Fanbase: 65.40% Trending: 68.05% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

True Religion • 55.95% • Very Strong

As of 2025-09-27

14,137,367

Social Media Followers

As of 2025-09-27

00:00:00

Hours Airplay

2025-11-16 23:49:13 UTC

Genres

popdance pophip-hop & rappop raprapsouthern hip hoptrapatl hip hopdirty south raphip-hop/rapviral rapchicago bop

Biography

DeAndre Way, known professionally as Soulja Boy Tell Em, was born in 1990 in Chicago, Illinois. At a young age, he relocated to Atlanta and later to Batesville, Mississippi, where he began pursuing a career in music with the support of his father, who provided a recording studio. In 2004, Way gained recognition for his music online and established his own label, Stacks on Deck Entertainment. He later returned to Atlanta, where he caught the attention of producer Mr. Collipark, leading to a national breakthrough with the help of internet promotion on MySpace. Way signed with Interscope through Collipark's imprint and achieved success in the music industry, eventually reaching number one on the pop charts.

Top Brand Affinities

Report Date: 2025-09-27

Soulja Boy speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, BRAZIL, UNITED KINGDOM. Composition is heavily male (67%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (74,900 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near True Religion, Spinrilla, Palm Angels, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Soulja Boy score 0.17% — Low bucket.

Brand: True ReligionBrand: SpinrillaBrand: Palm Angels

Followers:14,137,367

Engagements:23,721

Rate:0.2%

Posts:7,099

Avg Likes:22,938

Avg Comments:1,313

Avg Views:83,202

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 14,137,367 · Engagements 23,721 · Rate 0.2% Posts 7,099 · Views 83,202 · Avg Likes 22,938 · Avg Comments 1,313 · Avg Views 83,202	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 29% 13-17: 7% 35-44: 5%	Largest: 18-24 (57%); next: 25-34 (29%)
Gender Split	Female: 33% Male: 67% Non-binary/Other: 0%	Skews male (67%)
Top Countries	UNITED STATES (45%) BRAZIL (12%) UNITED KINGDOM (4%) CANADA (3%) INDIA (3%)	Top regions: UNITED STATES (45%), BRAZIL (12%), UNITED KINGDOM (4%)
Platform Engagement	Instagram: 18,390 avg likes/post · Tiktok: 74,900 avg views/post · Youtube: 8,302 avg views/post	Best reach: Tiktok 74,900 avg views; best engagement: Instagram 18,390 avg likes

Top Brand Affinities

True Religion

Score: 55.95

Spinrilla

Score: 43.84

Palm Angels

Score: 36.52

Amazon Music

Score: 14.83

Alexander McQueen

Score: 11.72

New Era

Score: 11.48

Kappa

Score: 9.92

Champion

Score: 9.62

Moncler

Score: 9.03

Pro Tools

Score: 8.26

Maybach

Score: 8.20

Lanvin

Score: 7.70

Brand	Category	Score
True Religion		55.95
Spinrilla		43.84
Palm Angels		36.52
Amazon Music		14.83
Alexander McQueen		11.72
New Era		11.48
Kappa		9.92
Champion		9.62
Moncler		9.03
Pro Tools		8.26
Maybach		8.20
Lanvin		7.70
BALMAIN		7.70
Maison Margiela		6.01
Steve Madden		5.53
Kodak		5.46
SoundCloud		5.42
The North Face		5.38
Coach		5.36
Verizon		5.35
Hennessy		5.05
ESPN		4.27
Dolce & Gabbana		4.18
iHeartRadio Music Awards		4.18
Beats Electronics		4.15
FashionNova		4.13
Monster Beverage		3.84
Rolls-Royce		3.73
American Eagle		3.67
Versace		3.56
Stüssy		3.54
NBA		3.47
NFL		3.47
Los Angeles Lakers		3.27
Supreme		3.26
Sneakerhead		3.15
Timberland		3.14
Calvin Klein		3.07
Barber Shop Connect		2.97
Comedy Central		2.91
Uber		2.90
Christian Louboutin		2.86
Urban Outfitters		2.83
MTV		2.82
Moschino		2.79
Philips		2.67
Gucci		2.67
Walmart		2.63
Lacoste		2.61
New Balance		2.57

Official Profiles

Artist: Soulja Boy

Date Range: 2025-11-16 → 2025-11-16

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Soulja Boy today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

Radio airplay data is being collected. Please check back soon.

Total Streams (2025-09-26)

Total: 12,642,788

PLATFORM

TOTAL

[+]

Spotify

12,561,157

99.35%

[+]

Audiomack

81,631

0.65%

[+]

Anghami

0.00%

[+]

Jiosaavn

0.00%

[+]

Last.fm

0.00%

[+]

Pandora

0.00%

[+]

Tidal

0.00%

[+]

Yandex

0.00%

[+]

YouTube Artist

0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC)	Event	Venue	Location	Tickets
2025-11-23 03:00 UTC	BigXthaPlug, Soulja Boy, Young M.A, Druski	State Farm Arena	Atlanta, United States	songkick.com ticketmaster.evyy.net ticketmaster.evyy.net songkick.com
2025-12-06 03:00 UTC	BigXthaPlug, Lil Yachty, Soulja Boy, Young M.A, Druski	Chase Center	San Francisco, United States	songkick.com ticketmaster.evyy.net
2025-12-07 03:00 UTC	Lil Yachty, Soulja Boy, Young M.A, Druski	Kia Forum	Inglewood, United States	songkick.com ticketmaster.evyy.net
2025-12-14 03:00 UTC	Soulja Boy	Beach House	San Diego, United States	—
2026-02-13 04:00 UTC	Soulja Boy, BigXthaPlug, Druski	Capital One Arena	Washington, United States	ticketmaster.evyy.net