How It Works

3 steps to value

Tip: “Top Artist for Brand Affinity” on the homepage is an instant starter list of superstars ranked by blended brand-fit strength.

What you’ll see on an Artist card

• Affinity Rank — position in DMDB’s brand-fit leaderboard (superstars only).
• ER (ALL) — exposure-weighted engagement rate across supported social platforms.
• Strength — quick bucket label for how strong signals are right now.
• Top Brands — categories/brands with strongest overlap & response likelihood.
• Radio, Regions, Velocity — where listens & spins are peaking and how fast.

Artists & Managers

• Track audience growth, ER windows, and hotspots to time releases & posts.
• Use Top Brands to pitch sponsorships with data-backed fit.
• Identify cities for pop-ups, radio stops, or targeted PR.
• Export decks & snapshots for partners and media.

Brands & Marketing Agencies

• Search by category fit and ER (ALL) to shortlist creators that convert.
• Use Strength & velocity to catch moments when audiences lean in.
• Validate reach by territory to align with media plans.
• Benchmark alternatives side-by-side and export a ready brief.

Labels & A&R

• Spot early momentum with streaming velocity + ER lift.
• Quantify audience make-up & brand appeal for deal support.
• Prioritize international push using regional over-performance.
• Track radio first-air timestamps and expansion.

PR, Radio & Promoters

• Time announcements when ER peaks; target stations with prior support.
• Build regional PR plans from the “where it’s working” map.
• Use reach + demand to book smarter routing and holds.

ER (ALL)

Exposure-weighted engagement rate blended across supported social platforms. Normalized and shown as a percentage. Great for judging audience responsiveness for campaigns and drops.

Strength

A fast label (Weak / Moderate / Strong / Very Strong) derived from thresholds on ER and momentum to help you scan lists quickly.

Affinity Rank

Leaderboard position for superstars based on a blended brand-fit score that factors affinity signal, platform weight, and strength multiplier.

Top Brands

Per-artist brand categories with strongest overlap & engagement likelihood—excellent for sponsorship targeting and pitch decks.

Velocity & Reach

Indicators of momentum (e.g., chart climb, spins over time) and potential audience size by platform or region.

Sponsorship / Brand Match

1. Search & shortlist candidates using Top Artist for Brand Affinity and filters.
2. Open cards → compare ER (ALL), Strength, regions, and Top Brands.
3. Export your shortlist with notes and recommended timing windows.

Tour & Promo Routing

1. Identify high-response regions and radio support.
2. Prioritize cities with rising ER and recent spins.
3. Sequence dates where momentum and availability align.

PR & Release Launch

1. Pick peak ER windows to drop assets and announce partners.
2. Target media & stations where signals already lean your way.
3. Measure lift post-campaign and iterate with new regions.

Talent Discovery

1. Scan velocity lists and ER risers by genre or territory.
2. Open cards to validate demographic & brand fit.
3. Create a watchlist and set team notes for follow-up.

Browse (Free)

• Homepage rankings & featured artists
• Artist cards (core sections)
• Basic search

Pro

• Full dashboard + advanced filters
• Exports, shortlists, and share links
• More regions & historic views

Enterprise

• Custom cohorts & categories
• Team seats, SSO, and API access
• Advisory & white-glove support

Check our FAQ, learn more About DMDB, or Contact Us. Ready to try it now?