How It Works

From raw data to actionable intelligence — in four steps.

We Collect

Our systems continuously pull from Soundcharts, social platforms, global radio databases, and streaming APIs — aggregating millions of data points daily.

We Process

Raw data is normalized, deduplicated, and scored across our proprietary pillars: DMDB Score, Fanbase Score, Trending Score, and Brand Affinity.

We Rank

Artists are ranked by composite metrics combining social engagement, radio airplay, streaming momentum, and audience demographic match scores.

You Decide

Filter by genre, career stage, region, or brand affinity to instantly surface the right artists for your campaign, deal, or discovery needs.

Key Metrics Explained

DMDB Score

0–100

A composite index combining all tracked signals — streaming, radio, social, and audience quality.

Fanbase Score

0–100

Measures the loyalty, engagement depth, and conversion potential of an artist's audience.

Trending Score

0–100

Tracks short-term momentum across platforms — ideal for identifying breakout artists early.

Brand Affinity

0–100

Quantifies alignment between an artist's audience demographics and a brand's target customer profile.

Engagement Rate (ER)

Percentage of followers actively interacting with content — a stronger signal than raw follower count.

Who Uses DMDB?

Record Labels

Roster analytics, A&R discovery, campaign tracking, and competitive benchmarking across your signed artists.

Artists & Managers

Claim your profile, monitor growth, present data-backed pitches, and track audience demographics.

Brands & Sponsors

Find artist partners whose fans match your target market using AI-powered brand affinity scoring.

Radio & Media

Identify trending tracks and artists driving airplay momentum across 150,000+ global stations.

Ready to Start?

Get Started Free View Pricing