Yuuri

Yuuri — pop artist from JP.

Yuuri is a singer-songwriter known for her distinctive voice and ability to interpret various genres within her own musical realm. In June 2019, she began…

Influence: 72.16% Fanbase: 71.37% Trending: 72.56% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Casetify • 17.82% • Very Strong

As of 2025-09-27

3,874,933

Social Media Followers

As of 2025-09-27

00:00:00

Hours Airplay

2025-11-17 01:34:34 UTC

Genres

popj-popjapanese teen poprockrockfolk & traditionaljapanese singer-songwriter

Biography

Yuuri is a singer-songwriter known for her distinctive voice and ability to interpret various genres within her own musical realm. In June 2019, she began posting singing videos on social media platforms like Instagram, Twitter, and TikTok, gaining attention as they spread across the internet.

Her singles "Kakurenbo" and "Kagome" both achieved Top 10 rankings on iTunes in 2019 and 2020, marking her as an indie artist with commercial success. The music video for "Kakurenbo" surpassed 20 million views and garnered attention on various music platforms, sparking the "Kakurenbo phenomenon."

In August 2020, Yuuri made her major debut with the digital single "Peter Pan," which topped the iTunes Rock Chart. Her subsequent releases, including "Dry Flower" and "Kakurenbo – From THE FIRST TAKE," continued to showcase her captivating vocals and achieved high rankings on various music charts and streaming platforms. Yuuri's rising popularity and potential for future success make her an artist to watch in the music industry.

Top Brand Affinities

Report Date: 2025-09-27

Yuuri keeps 18-24 & 25-34 audiences engaged throughout JAPAN, TAIWAN, INDONESIA. The composition is male-leaning (53%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 782,100 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Casetify, Paul Smith, Vivienne Westwood supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Yuuri score 1.82% — Moderate bucket.

Brand: CasetifyBrand: Paul SmithBrand: Vivienne Westwood

Followers:3,874,933

Engagements:70,652

Rate:1.8%

Posts:3,409

Avg Likes:67,311

Avg Comments:920

Avg Views:839,505

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,874,933 · Engagements 70,652 · Rate 1.8% Posts 3,409 · Views 839,505 · Avg Likes 67,311 · Avg Comments 920 · Avg Views 839,505	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 27% 13-17: 8% 35-44: 6%	Largest: 18-24 (56%); next: 25-34 (27%)
Gender Split	Female: 47% Male: 53% Non-binary/Other: 0%	Skews male (53%)
Top Countries	JAPAN (68%) TAIWAN (10%) INDONESIA (4%) HONG KONG SAR CHINA (3%) SOUTH KOREA (3%)	Top regions: JAPAN (68%), TAIWAN (10%), INDONESIA (4%)
Platform Engagement	Instagram: 36,715 avg likes/post · Tiktok: 782,100 avg views/post · Youtube: 57,405 avg views/post	Best reach: Tiktok 782,100 avg views; best engagement: Instagram 36,715 avg likes

Top Brand Affinities

Casetify

Score: 17.82

Paul Smith

Score: 11.06

Vivienne Westwood

Score: 10.61

L'Occitane

Score: 10.13

UNIQLO

Score: 8.70

Acne Studios

Score: 7.45

Olympus

Score: 7.11

Dr. Martens

Score: 6.88

Daniel Wellington

Score: 6.86

Shake Shack

Score: 6.86

UGG

Score: 6.74

Maison Margiela

Score: 6.27

Brand	Category	Score
Casetify		17.82
Paul Smith		11.06
Vivienne Westwood		10.61
L'Occitane		10.13
UNIQLO		8.70
Acne Studios		7.45
Olympus		7.11
Dr. Martens		6.88
Daniel Wellington		6.86
Shake Shack		6.86
UGG		6.74
Maison Margiela		6.27
Kate Spade		5.86
Furla		5.80
Moncler		5.61
Snoopy And The Peanuts Gang		4.82
Fila		4.54
GAP		4.33
Tiffany		4.09
Stüssy		3.88
Yves Saint Laurent		3.67
Lush		3.47
IKEA		3.29
Bulgari		3.24
Marc Jacobs		3.15
Converse		3.13
New Balance		3.00
Costco		3.00
Gundam		2.95
Chanel		2.80
Christian Dior		2.74
Vans		2.74
Polo Ralph Lauren		2.73
Pokemon		2.69
Carhartt		2.44
The North Face		2.42
Walt Disney		2.41
Tiffany & Co		2.29
Starbucks		2.25
GoPro		2.19
League of Legends		2.15
Hermès		1.99
Fendi		1.91
KFC		1.80
Reebok		1.76
Supreme		1.71
ASICS		1.70
MAC Cosmetics		1.69
Nike		1.66
Louis Vuitton		1.55