Top Brand Affinity
Shows the brand (or lifestyle category) with the strongest current audience overlap for this artist. The percentage is the artist’s affinity score for that brand.
- Use it for: sponsorship targeting, pitch decks, and shortlists.
- Legend: “Very Strong”, “Strong”, “Moderate”, “Low” based on internal thresholds.
- As of: the snapshot date used to compute the score.
Social Audience & ER (ALL)
Followers & Platform Icons
The followers card rolls up the latest counts we have from supported platforms. Icons below the number indicate which platforms contributed to the total on that date.
ER (ALL) & Strength
ER (ALL) is an exposure-weighted engagement rate blended across platforms. Strength is a quick label derived from ER and momentum to help you scan faster.