Zlatan Brand Affinity ranks highest Palm Angels at 25.60% . Very Strong. Score DMDB 69.77% | Fanbase 71.39%

Zlatan — pop artist from PT.

Zlatan is a Swedish rapper known for his straightforward and observational lyrical style. Born in 1991, he began his music career in the early 2010s and has…

Zlatan

Superstar

Country: PT | Gender: male | Artist ID: 11e83fe0-3cd7-d444-8ada-aa1c026db3d8

Find Artist

Genres

popafro dancehallafropopnigerian pophip-hop & rapafroswinghiplifeelectronicafrobeatothersworldwideafricanazontoafrobeats

Influential: 69.77% Fanbase: 71.39% Trending: 68.97%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Palm Angels • 25.60% • Very Strong

As of 2025-09-10

8,321,632

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 69.77% | Fanbase 71.39% | Trending 68.97% | CAREER STAGE: SUPERSTAR

Biography

Zlatan is a Swedish rapper known for his straightforward and observational lyrical style. Born in 1991, he began his music career in the early 2010s and has since gained recognition for his honest and introspective approach to storytelling through his music. Zlatan's lyrics often reflect his personal experiences and the world around him, offering a raw and unfiltered perspective on life.

Report Date: 2025-09-10

Zlatan keeps 18-24 & 25-34 audiences engaged throughout NIGERIA, UNITED STATES, FRANCE. The composition is heavily male (81%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 1,045,429 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Palm Angels, Airtel, CNN supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Zlatan score 1.86% — Moderate bucket.

Brand: Palm AngelsBrand: AirtelBrand: CNN

Followers:8,321,632

Engagements:154,843

Rate:1.9%

Posts:251

Avg Likes:151,976

Avg Comments:4,033

Avg Views:1,403,629

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 8,321,632 · Engagements 154,843 · Rate 1.9% Posts 251 · Views 1,403,629 · Avg Likes 151,976 · Avg Comments 4,033 · Avg Views 1,403,629	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 46% 25-34: 45% 35-44: 4% 13-17: 4%	Largest: 18-24 (46%); next: 25-34 (45%)
Gender Split	Female: 19% Male: 81% Non-binary/Other: 0%	Skews male (81%)
Top Countries	NIGERIA (28%) UNITED STATES (14%) FRANCE (8%) ITALY (6%) GHANA (6%)	Top regions: NIGERIA (28%), UNITED STATES (14%), FRANCE (8%)
Platform Engagement	Instagram: 93,141 avg likes/post · Tiktok: 358,200 avg views/post · Youtube: 1,045,429 avg views/post	Best reach: Youtube 1,045,429 avg views; best engagement: Instagram 93,141 avg likes

Top Brand Affinities

Palm Angels

Score: 25.60

Airtel

Score: 20.50

CNN

Score: 9.21

FOREX

Score: 6.66

Hublot

Score: 5.88

Hennessy

Score: 5.85

ASOS

Score: 4.58

MTV

Score: 4.46

FashionNova

Score: 4.13

Nestlé

Score: 3.96

BALMAIN

Score: 3.94

BBC

Score: 3.30

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Top Brand Affinities

Brand	Category	Score
Palm Angels		25.60
Airtel		20.50
CNN		9.21
FOREX		6.66
Hublot		5.88
Hennessy		5.85
ASOS		4.58
MTV		4.46
FashionNova		4.13
Nestlé		3.96
BALMAIN		3.94
BBC		3.30
Versace		3.27
Calvin Klein		3.14
Pull&Bear		3.09
Monster Beverage		3.08
Lacoste		2.99
Gucci		2.90
TOM FORD		2.67
Paramount Pictures		2.67
Balenciaga		2.65
New Balance		2.49
Fendi		2.46
Beats Electronics		2.42
Pepsi		2.36
Timberland		2.32
Rolex		2.27
Polo Ralph Lauren		2.22
Cartier		2.18
musical.ly		2.17
Lexus		2.17
SoundCloud		2.11
Dolce & Gabbana		2.09
Kodak		1.97
GIVENCHY		1.91
Bershka		1.91
shein		1.91
Burberry		1.91
Hermès		1.89
Louis Vuitton		1.84
Fenty beauty		1.75
The North Face		1.66
Guinness		1.60
SheInside		1.50
NBA		1.48
Tesla Motors		1.44
H&M		1.36
Ray-Ban		1.32
Los Angeles Lakers		1.32
Vogue		1.28