Zkr Brand Affinity ranks highest Lacoste at 18.60% . Very Strong. Score DMDB 0.00% | Fanbase 0.00%

Zkr — pop artist from FR.

ZKR, a rapper hailing from Roubaix, made a notable entrance onto the French rap scene with a memorable freestyle on Skyrock. His straightforward stage name…

Zkr

Established

Country: FR | Gender: male | Artist ID: da47bc62-c5be-11e8-8e5d-549f35141000

Find Artist

Genres

poppop urbainehip-hop & raphip-hop/rapfrench hip hoprap francaisrap

Influential: 0.00% Fanbase: 0.00% Trending: 0.00%

As of: 2025-09-08

Top Brand Affinity

Highest overlapping lifestyle brand

Lacoste • 18.60% • Very Strong

As of 2025-09-08

1,197,836

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

Established

Biography

ZKR, a rapper hailing from Roubaix, made a notable entrance onto the French rap scene with a memorable freestyle on Skyrock. His straightforward stage name reflects his music style, characterized by precise lyrics, complex rhyme schemes, and a powerful flow at a young age. ZKR embodies the original spirit of hip-hop, blending traditional battle rap elements with modern beats and collaborations with prominent figures in French rap.

Report Date: 2025-09-08

Zkr resonates most with 18-24 & 25-34 audiences and shows durable presence in FRANCE, ALGERIA, BELGIUM. With a heavily male (84%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (791,405 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Lacoste, Accor Hotels, Auchan makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Zkr score 1.97% — Moderate bucket.

Brand: LacosteBrand: Accor HotelsBrand: Auchan

Followers:1,197,836

Engagements:23,654

Rate:2.0%

Posts:67

Avg Likes:23,191

Avg Comments:586

Avg Views:791,405

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,197,836 · Engagements 23,654 · Rate 2.0% Posts 67 · Views 791,405 · Avg Likes 23,191 · Avg Comments 586 · Avg Views 791,405	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 29% 13-17: 8% 35-44: 5%	Largest: 18-24 (57%); next: 25-34 (29%)
Gender Split	Female: 16% Male: 84% Non-binary/Other: 0%	Skews male (84%)
Top Countries	FRANCE (67%) ALGERIA (8%) BELGIUM (5%) MOROCCO (5%) UNITED STATES (2%)	Top regions: FRANCE (67%), ALGERIA (8%), BELGIUM (5%)
Platform Engagement	Instagram: 14,043 avg likes/post · Youtube: 791,405 avg views/post	Best reach: Youtube 791,405 avg views; best engagement: Instagram 14,043 avg likes

Top Brand Affinities

Lacoste

Score: 18.60

Accor Hotels

Score: 16.60

Auchan

Score: 14.07

Jean Paul Gaultier

Score: 12.82

Ricard

Score: 12.57

JACQUEMUS

Score: 11.13

Ellesse

Score: 11.02

Décathlon

Score: 9.54

Foot Locker

Score: 9.36

KENZO

Score: 8.43

Grey Goose

Score: 7.44

Stone Island

Score: 7.33

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Top Brand Affinities

Brand	Category	Score
Lacoste		18.60
Accor Hotels		16.60
Auchan		14.07
Jean Paul Gaultier		12.82
Ricard		12.57
JACQUEMUS		11.13
Ellesse		11.02
Décathlon		9.54
Foot Locker		9.36
KENZO		8.43
Grey Goose		7.44
Stone Island		7.33
Hugo Boss		7.28
Dsquared		6.83
Absolut		6.04
Champion		5.54
Christian Louboutin		5.33
Fila		5.30
Alpinestars		4.92
Moncler		4.87
Alexander McQueen		4.75
Carhartt		4.47
The North Face		4.06
ASOS		3.97
Hublot		3.97
Peugeot		3.89
Kiko		3.83
Cartier		3.80
Bugatti		3.78
Pull&Bear		3.77
Marc Jacobs		3.57
Louis Vuitton		3.51
Jack Daniels		3.48
Beats Electronics		3.45
Maserati		3.44
ASICS		3.44
BALMAIN		3.44
Polo Ralph Lauren		3.44
Versace		3.37
Aston Martin		3.31
Warner Bros		3.20
New Balance		3.17
Nike		2.90
Citroen		2.83
Gucci		2.83
Great Wall		2.79
Supreme		2.77
Rolex		2.71
Rover		2.69
Stüssy		2.67