Yumi Matsutoya Brand Affinity ranks highest Isetan at 30.97% . Very Strong. Score DMDB 56.58% | Fanbase 39.00%

Yumi Matsutoya — pop artist from JP.

Yumi Matsutoya, formerly known as Yumi Arai, emerged as a prominent figure in Japan's singer/songwriter scene during the 1970s. With a distinctive voice that…

Yumi Matsutoya

Established

Country: JP | Artist ID: 58777868-c1d0-11e8-a196-525400009efb

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Genres

popj-popclassic j-poppopasian popsoundtrack, stage & screenanime scorefolk & traditionaljapanese singer-songwriter

Influential: 56.58% Fanbase: 39.00% Trending: 65.37%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Isetan • 30.97% • Very Strong

As of 2025-09-10

641,260

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 56.58% | Fanbase 39.00% | Trending 65.37% | CAREER STAGE: MID_LEVEL

Biography

Yumi Matsutoya, formerly known as Yumi Arai, emerged as a prominent figure in Japan's singer/songwriter scene during the 1970s. With a distinctive voice that blends roughness and sweetness, she gained a loyal following, earning the nickname "Yuming." Born in Tokyo in 1954, Matsutoya released her debut album in 1973 and gradually found success with hits like "Anohi Ni Kaeritai." Her music, influenced by jazz-rock elements, resonated with audiences, leading to consistent chart presence and sold-out tours. Collaborating with her husband, Masataka Matsutoya, as her arranger, she maintained artistic integrity while achieving commercial success.

Throughout the 1980s to the late '90s, Matsutoya's albums frequently landed in the Top Ten charts, with her tours characterized by elaborate costumes and stage productions. Her impact on subsequent female artists highlighted the possibility of achieving both artistic vision and commercial viability. Matsutoya's enduring career showcases her ability to navigate the music industry with authenticity and creativity.

Report Date: 2025-09-10

Yumi Matsutoya commands interest from 25-34 & 18-24 audiences in JAPAN, UNITED STATES, TAIWAN. With a heavily male (68%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (109,550 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Isetan, Snoopy And The Peanuts Gang, UNIQLO points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Yumi Matsutoya score 1.75% — Moderate bucket.

Brand: IsetanBrand: Snoopy And The Peanuts GangBrand: UNIQLO

Followers:641,260

Engagements:11,199

Rate:1.7%

Posts:1,119

Avg Likes:11,109

Avg Comments:125

Avg Views:109,550

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 641,260 · Engagements 11,199 · Rate 1.7% Posts 1,119 · Views 109,550 · Avg Likes 11,109 · Avg Comments 125 · Avg Views 109,550	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 28% 18-24: 27% 45-64: 21% 35-44: 19%	Largest: 25-34 (28%); next: 18-24 (27%)
Gender Split	Female: 32% Male: 68% Non-binary/Other: 0%	Skews male (68%)
Top Countries	JAPAN (83%) UNITED STATES (4%) TAIWAN (2%) BRAZIL (2%) SOUTH KOREA (1%)	Top regions: JAPAN (83%), UNITED STATES (4%), TAIWAN (2%)
Platform Engagement	Instagram: 9,569 avg likes/post · Youtube: 109,550 avg views/post	Best reach: Youtube 109,550 avg views; best engagement: Instagram 9,569 avg likes

Top Brand Affinities

Isetan

Score: 30.97

Snoopy And The Peanuts Gang

Score: 6.55

UNIQLO

Score: 6.27

Shiseido

Score: 6.14

Hermès

Score: 5.24

Panasonic

Score: 5.03

Shake Shack

Score: 4.15

Lindt

Score: 3.88

Bulgari

Score: 3.74

UberEATS

Score: 3.69

Summit Entertainment

Score: 3.63

Gundam

Score: 3.37

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Top Brand Affinities

Brand	Category	Score
Isetan		30.97
Snoopy And The Peanuts Gang		6.55
UNIQLO		6.27
Shiseido		6.14
Hermès		5.24
Panasonic		5.03
Shake Shack		4.15
Lindt		3.88
Bulgari		3.74
UberEATS		3.69
Summit Entertainment		3.63
Gundam		3.37
Leica		3.22
Costco		2.93
Dr. Martens		2.68
Tiffany		2.67
Amazon		2.57
Montblanc		2.56
Tiffany & Co		2.43
Pokemon		2.38
Cartier		2.35
IKEA		2.23
Chanel		2.11
New Balance		1.74
The North Face		1.55
Star Wars		1.53
Christian Dior		1.43
Polo Ralph Lauren		1.37
Starbucks		1.37
Louis Vuitton		1.35
Fujifilm		1.28
Apple		1.24
Yves Saint Laurent		1.20
SWAROVSKI		1.20
Mazda		1.14
Yamaha		1.11
Gucci		1.10
Sony		1.07
Nissan		1.05
Pixar		1.04
Suzuki		0.94
Lego		0.90
Prada		0.86
Levi's		0.82
Rolex		0.78
Supreme		0.78
Zara		0.76
The Olympic Games		0.74
Nikon		0.72
Honda		0.67