GFRIEND Brand Affinity ranks highest Tiffany at 6.24% . Very Strong. Score DMDB 61.91% | Fanbase 60.99%

GFRIEND — pop artist from KR.

GFRIEND, a South Korean girl group consisting of members SOWON, YERIN, EUNHA, YUJU, SINB, and UMJI, made their debut in 2015 with the School Trilogy. Known for…

GFRIEND

Recognizable

Country: KR | Gender: female | Artist ID: 11e81bc3-3e16-2734-af15-a0369fe50396

Find Artist

Genres

popk-popk-pop girl group

Influential: 61.91% Fanbase: 60.99% Trending: 62.36%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Tiffany • 6.24% • Very Strong

As of 2025-09-09

7,200,799

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 61.91% | Fanbase 60.99% | Trending 62.36% | CAREER STAGE: MAINSTREAM

Biography

GFRIEND, a South Korean girl group consisting of members SOWON, YERIN, EUNHA, YUJU, SINB, and UMJI, made their debut in 2015 with the School Trilogy. Known for their sentimental lyrics and powerful performances, GFRIEND coined the genre "Powerful Innocence" and "Passionate Sentimentality." The group achieved domestic chart success with hits like "Rough," "NAVILLERA," and "Time for the moon night," and became the first K-pop girl group to reach 100 million streams with "Me Gustas Tu" on Gaon chart. GFRIEND has received accolades including Best Female Group at the Golden Disc Awards and recognition at global music award shows such as the MTV European Music Awards.

In addition to their chart achievements, GFRIEND has been honored with awards like Best Dance Performance (Female Group) at the Mnet Asian Music Awards and Best New Artist at the Melon Music Awards. The group's name, which stands for a "lovely girlfriend" and a "best friend to count on," reflects their desire to connect with listeners through music akin to a close friendship.

Report Date: 2025-09-09

GFRIEND stands out with 18-24 & 25-34 audiences across INDONESIA, SOUTH KOREA, UNITED STATES. The profile is heavily female (72%), and content lands hardest on Tiktok, where posts average 163,450 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Tiffany, ASUS, Columbia Pictures, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes GFRIEND a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist GFRIEND score 1.68% — Moderate bucket.

Brand: TiffanyBrand: ASUSBrand: Columbia Pictures

Followers:7,200,799

Engagements:120,800

Rate:1.7%

Posts:2,982

Avg Likes:118,368

Avg Comments:918

Avg Views:195,408

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 7,200,799 · Engagements 120,800 · Rate 1.7% Posts 2,982 · Views 195,408 · Avg Likes 118,368 · Avg Comments 918 · Avg Views 195,408	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 65% 25-34: 18% 13-17: 14% 35-44: 2%	Largest: 18-24 (65%); next: 25-34 (18%)
Gender Split	Female: 72% Male: 28% Non-binary/Other: 0%	Skews female (72%)
Top Countries	INDONESIA (27%) SOUTH KOREA (10%) UNITED STATES (9%) PHILIPPINES (8%) BRAZIL (6%)	Top regions: INDONESIA (27%), SOUTH KOREA (10%), UNITED STATES (9%)
Platform Engagement	Instagram: 80,311 avg likes/post · Tiktok: 163,450 avg views/post · Youtube: 31,958 avg views/post	Best reach: Tiktok 163,450 avg views; best engagement: Instagram 80,311 avg likes

Top Brand Affinities

Tiffany

Score: 6.24

ASUS

Score: 5.04

Columbia Pictures

Score: 3.41

Tiffany & Co

Score: 3.25

Gundam

Score: 3.21

Snoopy And The Peanuts Gang

Score: 2.97

League of Legends

Score: 2.51

KFC

Score: 2.42

Pixar

Score: 2.21

Petronas

Score: 1.91

Snapseed

Score: 1.74

Mitsubishi

Score: 1.56

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Top Brand Affinities

Brand	Category	Score
Tiffany		6.24
ASUS		5.04
Columbia Pictures		3.41
Tiffany & Co		3.25
Gundam		3.21
Snoopy And The Peanuts Gang		2.97
League of Legends		2.51
KFC		2.42
Pixar		2.21
Petronas		1.91
Snapseed		1.74
Mitsubishi		1.56
UNIQLO		1.46
Coachella		1.44
KitKat		1.41
Maybelline		1.32
Yves Saint Laurent		1.26
Volvo		1.26
H&M		1.24
Polaroid		1.24
Hyundai		1.23
Calvin Klein		1.18
Nintendo		1.17
shein		1.11
OREO		1.09
Starbucks		1.08
Pokemon		1.08
SheInside		0.97
Christian Dior		0.93
Pepsi		0.90
IKEA		0.81
Walt Disney		0.77
Universal		0.76
Vans		0.74
Coca-Cola		0.73
Spotify Music		0.71
Activision Blizzard		0.70
Sony		0.68
Samsung Group		0.67
Walmart		0.67
musical.ly		0.66
Netflix		0.65
Chanel		0.64
Lego		0.63
Converse		0.62
Subaru		0.61
Marvel Entertainment		0.61
Prada		0.60
Nutella		0.60
Gucci		0.59