WILYWNKA

WILYWNKA — r&b, funk & soul artist from JP.

WILYWNKA, born in 1997 in Osaka, is a prominent hip-hop artist known for his exceptional skills in lyricism and flow within the Japanese hip-hop scene. In…

Influence: 50.14% Fanbase: 36.20% Trending: 57.11% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Stüssy • 30.38% • Very Strong

As of 2025-09-08

286,471

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:07:06 UTC

Genres

r&b, funk & souljapanese r&bhip-hop & raphip-hop/rapj-rapcontemporary hip hophip hop

Biography

WILYWNKA, born in 1997 in Osaka, is a prominent hip-hop artist known for his exceptional skills in lyricism and flow within the Japanese hip-hop scene. In 2018, he signed a solo contract with "1%" and released his debut album "SACULA" in September, which sold out quickly in major cities.

Throughout 2019, WILYWNKA performed at over 60 clubs/live houses and released his second album "PAUSE" in September. His sold-out solo concerts in major cities culminated in a 2,000-person show at Osaka's Namba Hatch. In 2020, he embarked on a solo tour across 30+ locations and released the EP "EAZY EAZY" produced by BACHLOGIC. His group's track "YOKAZE" became a hit, leading to appearances on music shows and achieving triple platinum status. In 2021, his unreleased track "Our Style" gained significant attention upon its official release, garnering millions of views and topping music charts. Subsequently, WILYWNKA continued to make waves with EPs and a solo album, solidifying his status as a fashion/sports brand model and a rising icon.

Top Brand Affinities

Report Date: 2025-09-08

WILYWNKA reliably reaches 18-24 & 25-34 audiences in JAPAN, SOUTH KOREA, TAIWAN. The base is heavily male (57%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (35,150 avg views per post); Instagram layers on depth and replies. The audience sits near Stüssy, GENTLE MONSTER, Carhartt, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist WILYWNKA score 1.48% — Moderate bucket.

Brand: StüssyBrand: GENTLE MONSTERBrand: Carhartt

Followers:286,471

Engagements:4,247

Rate:1.5%

Posts:221

Avg Likes:4,122

Avg Comments:20

Avg Views:35,150

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 286,471 · Engagements 4,247 · Rate 1.5% Posts 221 · Views 35,150 · Avg Likes 4,122 · Avg Comments 20 · Avg Views 35,150	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 28% 13-17: 7% 35-44: 4%	Largest: 18-24 (60%); next: 25-34 (28%)
Gender Split	Female: 43% Male: 57% Non-binary/Other: 0%	Skews male (57%)
Top Countries	JAPAN (99%) SOUTH KOREA (0%) TAIWAN (0%) CHINA (0%) UNITED KINGDOM (0%)	Top regions: JAPAN (99%), SOUTH KOREA (0%), TAIWAN (0%)
Platform Engagement	Instagram: 2,529 avg likes/post · Tiktok: 35,150 avg views/post	Best reach: Tiktok 35,150 avg views; best engagement: Instagram 2,529 avg likes

Top Brand Affinities

Stüssy

Score: 30.38

GENTLE MONSTER

Score: 20.38

Carhartt

Score: 17.60

Paul Smith

Score: 16.90

New Era

Score: 16.09

Maison Margiela

Score: 15.17

Supreme

Score: 14.81

Atmos

Score: 14.64

Arc'teryx

Score: 14.46

The North Face

Score: 13.89

Bim

Score: 13.83

Vivienne Westwood

Score: 13.75

Brand	Category	Score
Stüssy		30.38
GENTLE MONSTER		20.38
Carhartt		17.60
Paul Smith		16.90
New Era		16.09
Maison Margiela		15.17
Supreme		14.81
Atmos		14.64
Arc'teryx		14.46
The North Face		13.89
Bim		13.83
Vivienne Westwood		13.75
Kickstagram		13.52
Acne Studios		13.05
Onitsuka Tiger		12.46
A.P.C.		11.44
Dr. Martens		11.01
Volcom		10.68
Barbour		10.51
Style Nanda		10.07
UGG		9.07
DC Shoes		8.93
Converse		8.89
Moncler		8.56
Kappa		8.55
Marni		8.44
Vans		8.40
Polo Ralph Lauren		7.83
UNIQLO		7.72
Champion		7.57
G-shock		7.14
Reebok		6.96
Stone Island		6.71
American Eagle		6.70
Clarks		6.63
Loewe		6.16
Bose		6.13
Timberland		6.08
Nixon		6.02
Billabong		5.80
Daniel Wellington		5.72
Fila		5.43
Nike		5.42
Coach		5.39
Levi's		5.16
Bobbi Brown Cosmetics		5.06
Balenciaga		4.90
Yves Saint Laurent		4.71
GAP		4.70
Gucci		4.53