Wilson Phillips
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
75,413
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 12:44:55 UTC
Genres
Biography
Partnering with industry figures like producer Richard Perry and songwriter Glen Ballard, Wilson Phillips released their self-titled debut album in 1990 under SBK Records. The album was a Grammy-nominated success, with three number one singles. Despite a short-lived time in the spotlight, the group reunited in 2003 to release a covers album titled California, followed by a holiday-themed album in 2010 and a tribute album in 2012.
Wilson Phillips performs best with fans in the 25-34 range, concentrated in UNITED STATES, CANADA, UNITED KINGDOM. Audience composition is female-leaning (54%), which simplifies targeting and creative tone. The most reliable reach comes from Instagram at 876 avg likes per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Live Nation, Dancing with the Stars, FabFitFun, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Wilson Phillips is positioned to deliver.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 75,413 · Engagements 876 · Rate 1.2% Posts 228 · Views 0 · Avg Likes 876 · Avg Comments 35 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 33% 35-44: 27% 45-64: 20% 18-24: 18% |
Largest: 25-34 (33%); next: 35-44 (27%) |
| Gender Split |
Female: 54% Male: 46% Non-binary/Other: 0% |
Skews female (54%) |
| Top Countries |
UNITED STATES (48%) CANADA (6%) UNITED KINGDOM (6%) BRAZIL (4%) AUSTRALIA (4%) |
Top regions: UNITED STATES (48%), CANADA (6%), UNITED KINGDOM (6%) |
| Platform Engagement | Instagram: 876 avg likes/post · Youtube: 0 avg views/post | best engagement: Instagram 876 avg likes |
Top Brand Affinities
Live Nation
Dancing with the Stars
FabFitFun
Victoria Beckham
Southwest Airlines
Kohl's
Amazon Music
NBC
Barbie
Schwartz's
Pro Tools
Kroger
| Brand | Category | Score |
|---|---|---|
| Live Nation | 28.83 | |
| Dancing with the Stars | 23.24 | |
| FabFitFun | 18.38 | |
| Victoria Beckham | 17.16 | |
| Southwest Airlines | 16.56 | |
| Kohl's | 11.00 | |
| Amazon Music | 9.62 | |
| NBC | 9.12 | |
| Barbie | 8.89 | |
| Schwartz's | 8.72 | |
| Pro Tools | 8.03 | |
| Kroger | 7.90 | |
| Delta | 7.69 | |
| FOX | 7.48 | |
| MATTEL | 7.40 | |
| Cheesecake Factory | 7.32 | |
| iHeartRadio Music Awards | 7.20 | |
| Target | 7.00 | |
| Margaritaville | 6.80 | |
| Columbia Pictures | 6.60 | |
| Bath & Body Works | 6.40 | |
| Publix | 6.23 | |
| Chick-fil-A | 6.22 | |
| MTV | 5.93 | |
| Dunkin' Donuts | 5.72 | |
| Costco | 5.69 | |
| Macy's | 5.36 | |
| Tiffany | 5.34 | |
| Anthropologie | 5.29 | |
| The Home Depot | 5.25 | |
| Pfizer | 5.22 | |
| Walgreens | 5.15 | |
| Paramount Pictures | 5.12 | |
| NORDSTROM | 5.03 | |
| Kmart | 4.82 | |
| Walmart | 4.66 | |
| CNN | 4.64 | |
| Taco Bell | 4.61 | |
| Verizon | 4.61 | |
| American Airlines | 4.59 | |
| Pixar | 4.39 | |
| Coors | 4.25 | |
| OLD NAVY | 4.23 | |
| Nixon | 4.12 | |
| Tiffany & Co | 4.03 | |
| ABC | 3.97 | |
| Nickelodeon | 3.74 | |
| Snoopy And The Peanuts Gang | 3.67 | |
| Kate Spade | 3.63 | |
| Summit Entertainment | 3.57 |
Official Profiles
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LoginArtist: Wilson Phillips
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
