William Murphy

William Murphy — spirituals artist from US.

William Murphy, born in Detroit in 1973, is a pastor, music director, and singer known for blending old-school gospel with urban contemporary Christian music.…

Influence: 56.12% Fanbase: 31.06% Trending: 68.65% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

J. C. Penney • 17.86% • Very Strong

As of 2025-09-08

295,296

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:00:29 UTC

Genres

spiritualsnaija worshipgospel

Biography

William Murphy, born in Detroit in 1973, is a pastor, music director, and singer known for blending old-school gospel with urban contemporary Christian music. He gained recognition with his lead vocal on the gospel hit "Praise Is What I Do" from his 2005 debut album, All Day. Murphy, son of Bishop William H. Murphy, Jr., and grandson of Dr. William H. Murphy, Sr., has released successful albums like Demonstrate (2016), Settle Here (2019), and Worship & Justice (2022), earning Grammy nominations and Top Ten Gospel chart placements.

Raised in a religious family, Murphy pursued music and ministry, eventually becoming ordained as an elder at 23. After relocating to Atlanta in 2001, he served at New Birth Missionary Church as a worship minister. His live-recorded album God Chaser (2013) debuted at number three on the Billboard gospel chart, leading to his first Grammy nomination. Murphy continues to create impactful music, including socially conscious works like Worship & Justice.

Top Brand Affinities

Report Date: 2025-09-08

William Murphy resonates most with 25-34 & 35-44 audiences and shows durable presence in UNITED STATES, NIGERIA, SOUTH AFRICA. With a heavily female (69%) skew, campaigns can carry a confident voice and visual identity. Instagram is the reach spine (601 avg likes per post); Instagram is where fans co-sign. Affinity adjacency to J. C. Penney, WNBA, Afterpay makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist William Murphy score 0.20% — Low bucket.

Brand: J. C. PenneyBrand: WNBABrand: Afterpay

Followers:295,296

Engagements:601

Rate:0.2%

Posts:5,602

Avg Likes:601

Avg Comments:38

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 295,296 · Engagements 601 · Rate 0.2% Posts 5,602 · Views 0 · Avg Likes 601 · Avg Comments 38 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 45% 35-44: 33% 45-64: 11% 18-24: 10%	Largest: 25-34 (45%); next: 35-44 (33%)
Gender Split	Female: 69% Male: 31% Non-binary/Other: 0%	Skews female (69%)
Top Countries	UNITED STATES (82%) NIGERIA (6%) SOUTH AFRICA (2%) GHANA (2%) BRAZIL (1%)	Top regions: UNITED STATES (82%), NIGERIA (6%), SOUTH AFRICA (2%)
Platform Engagement	Instagram: 601 avg likes/post	best engagement: Instagram 601 avg likes

Top Brand Affinities

J. C. Penney

Score: 17.86

WNBA

Score: 15.66

Afterpay

Score: 15.60

Benihana

Score: 11.83

Amazon Music

Score: 11.47

Delta

Score: 8.48

Macy's

Score: 8.19

Alexander McQueen

Score: 7.69

Marshalls

Score: 7.54

Gerber

Score: 7.43

Chick-fil-A

Score: 7.43

Rapha

Score: 7.29

Brand	Category	Score
J. C. Penney		17.86
WNBA		15.66
Afterpay		15.60
Benihana		11.83
Amazon Music		11.47
Delta		8.48
Macy's		8.19
Alexander McQueen		7.69
Marshalls		7.54
Gerber		7.43
Chick-fil-A		7.43
Rapha		7.29
NORDSTROM		7.19
Steve Madden		6.66
T.J. Maxx		6.64
Publix		6.45
Coach		6.43
Tory Burch		6.21
FashionNova		6.21
Philips		5.97
boohoo		5.94
NBC		5.46
CNN		5.44
iHeartRadio Music Awards		5.26
Target		5.25
Kroger		5.10
ULTA Beauty		5.04
Bath & Body Works		5.03
Walgreens		4.95
TOM FORD		4.70
Verizon		4.52
ESPN		4.44
shein		4.35
OLD NAVY		4.29
Walmart		4.23
FedEx		3.73
Tiffany & Co		3.63
SheInside		3.60
Dolce & Gabbana		3.50
NFL		3.46
Fenty beauty		3.35
Sneakerhead		3.29
Paypal		3.29
Amazon		3.20
Versace		3.09
Fendi		2.85
Hennessy		2.82
Los Angeles Lakers		2.69
Forever 21		2.56
Urban Outfitters		2.56