Viola Beach

Viola Beach — pop artist from GB.

British rock quartet Viola Beach were a band on the rise, playing Brit-pop with a bit of cheek and optimism like the Kooks or early Arctic Monkeys. The band's…

Influence: 48.97% Fanbase: 25.28% Trending: 60.81% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Motel Rocks • 42.95% • Very Strong

As of 2025-09-16

13,029

Social Media Followers

As of 2025-09-16

00:00:00

Hours Airplay

2025-12-07 11:38:00 UTC

Genres

popwarrington indieindie poppoprockmodern rockrockenglish indie rockalternativemodern alternative rockalternative

Biography

British rock quartet Viola Beach were a band on the rise, playing Brit-pop with a bit of cheek and optimism like the Kooks or early Arctic Monkeys. The band's original lineup formed in 2013, with Kris Leonard on guitar/vocals, Jack Dakin on drums, Frankie Coulson on guitar, and Jonny Gibson on bass. They made their debut at the Cavern Club in Liverpool and released a pair of singles ("Daisies" and "Love My Love"). In 2015, they returned with a lineup change, replacing Coulson with River Reeves on guitar and Gibson with Tomas Lowe on bass. They released "Swings & Waterslides" and gained notable buzz after receiving backing from BBC Introducing, which secured them a slot at the 2015 Reading and Leeds Festivals. In early 2016, they released "Boys That Sing" and "Like a Fool" (Communion) and were in the midst of preparations for a tour with another U.K. buzz band, Blossoms, and a batch of major festival appearances (SXSW, T in the Park). On February 13, 2016, less than a month after the release of their final singles, the band and manager Craig Tarry were killed in a car crash in Sodertalje, Sweden. The outpouring from fellow British bands was immediate. Friends and tourmates Blossoms continued a planned trek, opening each night with a pre-recorded set of Viola Beach's music, while Coldplay honored the young band during their headlining set at Glastonbury 2016 with a cover of "Boys That Sing." Their self-titled debut LP received a posthumous release in July 2016, debuting at number one on the U.K. charts. ~ Neil Z. Yeung, Rovi

Top Brand Affinities

Report Date: 2025-09-16

Viola Beach performs best with fans in the 18-24 range, concentrated in UNITED KINGDOM, UNITED STATES, PHILIPPINES. Audience composition is female-leaning (50%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 1,015,021 avg views per post, with Youtube providing steady community replies and saves. Brand adjacency trends toward Motel Rocks, Fred Perry, Morrisons, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Viola Beach is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Viola Beach score 100.28% — Very Strong bucket.

Brand: Motel RocksBrand: Fred PerryBrand: Morrisons

Followers:13,029

Engagements:13,065

Rate:100.3%

Posts:155

Avg Likes:12,391

Avg Comments:752

Avg Views:1,015,021

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 13,029 · Engagements 13,065 · Rate 100.3% Posts 155 · Views 1,015,021 · Avg Likes 12,391 · Avg Comments 752 · Avg Views 1,015,021	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 24% 13-17: 10% 35-44: 7%	Largest: 18-24 (57%); next: 25-34 (24%)
Gender Split	Female: 50% Male: 50% Non-binary/Other: 0%	Skews female (50%)
Top Countries	UNITED KINGDOM (55%) UNITED STATES (7%) PHILIPPINES (4%) IRELAND (3%) BRAZIL (3%)	Top regions: UNITED KINGDOM (55%), UNITED STATES (7%), PHILIPPINES (4%)
Platform Engagement	Instagram: 1,678 avg likes/post · Youtube: 1,015,021 avg views/post	Best reach: Youtube 1,015,021 avg views; best engagement: Youtube 10,713 avg likes

Top Brand Affinities

Motel Rocks

Score: 42.95

Fred Perry

Score: 24.85

Morrisons

Score: 15.92

Sainsbury's

Score: 13.67

Nasty Gal

Score: 13.42

Depop

Score: 12.54

River Island

Score: 10.02

Tesco

Score: 9.97

All Saints

Score: 9.95

boohoo

Score: 9.84

Dr. Martens

Score: 9.45

Glossier

Score: 8.80

Brand	Category	Score
Motel Rocks		42.95
Fred Perry		24.85
Morrisons		15.92
Sainsbury's		13.67
Nasty Gal		13.42
Depop		12.54
River Island		10.02
Tesco		9.97
All Saints		9.95
boohoo		9.84
Dr. Martens		9.45
Glossier		8.80
MISSGUIDED		8.57
Tate Modern		8.32
Topshop		8.07
Primark		7.16
ASOS		7.16
Marks & Spencer		7.08
Vauxhall		6.82
Carlsberg		6.74
Selfridges		6.47
Vivienne Westwood		5.88
Urban Outfitters		5.59
Lush		5.46
Myprotein		5.00
Cadbury		4.97
Ryanair		4.69
BBC		4.47
Guinness		4.42
Polaroid		4.24
Sunnies Studios		4.23
ALDI		4.15
Showtime		3.91
Harrods		3.25
Lollapalooza		3.23
Spotify Music		3.20
Aperol		3.19
Baileys		2.93
SoundCloud		2.88
Columbia Pictures		2.82
Jack Daniels		2.77
Pull&Bear		2.73
Stradivarius		2.61
MTV		2.51
AMC		2.49
Vans		2.47
Gymshark		2.42
Benefit Cosmetics		2.40
H&M		2.36
Converse		2.29