Víctor Manuelle
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
3,542,161
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 16:51:36 UTC
Genres
Biography
Manuelle's career began when he impressed Gilberto Santa Rosa at a high school event, leading to a solo recording contract with Sony Tropical. His breakthrough came with the self-titled album Victor Manuelle (1996), produced by Sergio George. Subsequent albums like Ironías (1998) and Instinto y Deseo (2004) showcased his versatility and growth as an artist. Despite some experimentation with crossover sounds, Manuelle's focus on traditional salsa has been well-received by fans and critics alike.
Víctor Manuelle reliably reaches 18-24 & 25-34 audiences in COLOMBIA, PERU, UNITED STATES. The base is female-leaning (51%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (23,650 avg views per post); Instagram layers on depth and replies. The audience sits near Univision, La Perla, Live Nation, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 3,542,161 · Engagements 4,588 · Rate 0.1% Posts 4,722 · Views 33,357 · Avg Likes 4,485 · Avg Comments 126 · Avg Views 33,357 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 44% 25-34: 37% 35-44: 12% 45-64: 4% |
Largest: 18-24 (44%); next: 25-34 (37%) |
| Gender Split |
Female: 51% Male: 49% Non-binary/Other: 0% |
Skews female (51%) |
| Top Countries |
COLOMBIA (17%) PERU (14%) UNITED STATES (13%) VENEZUELA (10%) DOMINICAN REPUBLIC (8%) |
Top regions: COLOMBIA (17%), PERU (14%), UNITED STATES (13%) |
| Platform Engagement | Instagram: 2,665 avg likes/post · Tiktok: 23,650 avg views/post · Youtube: 9,707 avg views/post | Best reach: Tiktok 23,650 avg views; best engagement: Instagram 2,665 avg likes |
Top Brand Affinities
Univision
La Perla
Live Nation
Movistar
Cafecito
Amazon Music
Carolina Herrera
Suavecito
LATAM
iHeartRadio Music Awards
VidaSana
Amway
| Brand | Category | Score |
|---|---|---|
| Univision | 27.04 | |
| La Perla | 26.03 | |
| Live Nation | 20.08 | |
| Movistar | 11.16 | |
| Cafecito | 10.54 | |
| Amazon Music | 9.93 | |
| Carolina Herrera | 8.80 | |
| Suavecito | 8.19 | |
| LATAM | 8.08 | |
| iHeartRadio Music Awards | 5.82 | |
| VidaSana | 5.28 | |
| Amway | 4.87 | |
| American Airlines | 4.70 | |
| Bacardi | 4.08 | |
| Margaritaville | 4.05 | |
| MasterCard Incorporated | 3.72 | |
| Iberostar Hotels & Resorts | 3.63 | |
| Verizon | 3.46 | |
| ESPN | 3.06 | |
| Herbalife | 2.78 | |
| Nickelodeon | 2.52 | |
| NBC | 2.50 | |
| shein | 2.05 | |
| Pizza Lover | 2.02 | |
| Busch | 1.99 | |
| Los Angeles Lakers | 1.98 | |
| Spotify Music | 1.90 | |
| Paramount Pictures | 1.84 | |
| McLaren | 1.83 | |
| SheInside | 1.81 | |
| OREO | 1.74 | |
| musical.ly | 1.60 | |
| Bellagio | 1.57 | |
| NBA | 1.51 | |
| Guess | 1.49 | |
| FIFA | 1.47 | |
| UFC | 1.46 | |
| Calvin Klein | 1.46 | |
| Versace | 1.41 | |
| FashionNova | 1.31 | |
| Walmart | 1.29 | |
| SWAROVSKI | 1.26 | |
| Sony | 1.26 | |
| Marvel | 1.25 | |
| SoundCloud | 1.18 | |
| Forever 21 | 1.17 | |
| Ferrari | 1.14 | |
| Yamaha | 1.13 | |
| DC Entertainment | 1.12 | |
| H&M | 1.11 |
Official Profiles
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LoginArtist: Víctor Manuelle
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-04-12 03:00 UTC | Víctor Manuelle | Auditorio Pabellón M | Monterrey, Mexico |
