Víctor Manuelle Brand Affinity ranks highest Univision at 27.04% . Very Strong. Score DMDB 62.18% | Fanbase 52.26%

Víctor Manuelle — latin artist from US.

Víctor Manuelle, born Víctor Manuel Ruiz on September 27, 1968, in the Bronx, New York City, is a prominent figure in the New York salsa scene of the mid-'90s.…

Víctor Manuelle

Recognizable

Country: US | Gender: male | Artist ID: 11e81bc0-fb92-af60-9bfd-a0369fe50396

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Genres

latinlatinmodern salsatropicalsalsasalsa puertorriquenasalsa peruanasalsa y tropical

Influential: 62.18% Fanbase: 52.26% Trending: 67.15%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 27.04% • Very Strong

As of 2025-09-10

3,542,161

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 62.18% | Fanbase 52.26% | Trending 67.15% | CAREER STAGE: MAINSTREAM

Biography

Víctor Manuelle, born Víctor Manuel Ruiz on September 27, 1968, in the Bronx, New York City, is a prominent figure in the New York salsa scene of the mid-'90s. Mentored by Gilberto Santa Rosa, Manuelle gained recognition with albums like Victor Manuelle (1996) and A Pesar de Todo (1997). Over the years, he expanded his roles to include executive production and songwriting. His albums, including Muy Personal (2009) and 25/7 (2018), consistently charted well in the Latin music scene.

Manuelle's career began when he impressed Gilberto Santa Rosa at a high school event, leading to a solo recording contract with Sony Tropical. His breakthrough came with the self-titled album Victor Manuelle (1996), produced by Sergio George. Subsequent albums like Ironías (1998) and Instinto y Deseo (2004) showcased his versatility and growth as an artist. Despite some experimentation with crossover sounds, Manuelle's focus on traditional salsa has been well-received by fans and critics alike.

Report Date: 2025-09-10

Víctor Manuelle reliably reaches 18-24 & 25-34 audiences in COLOMBIA, PERU, UNITED STATES. The base is female-leaning (51%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (23,650 avg views per post); Instagram layers on depth and replies. The audience sits near Univision, La Perla, Live Nation, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Víctor Manuelle score 0.13% — Low bucket.

Brand: UnivisionBrand: La PerlaBrand: Live Nation

Followers:3,542,161

Engagements:4,588

Rate:0.1%

Posts:4,722

Avg Likes:4,485

Avg Comments:126

Avg Views:33,357

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,542,161 · Engagements 4,588 · Rate 0.1% Posts 4,722 · Views 33,357 · Avg Likes 4,485 · Avg Comments 126 · Avg Views 33,357	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 44% 25-34: 37% 35-44: 12% 45-64: 4%	Largest: 18-24 (44%); next: 25-34 (37%)
Gender Split	Female: 51% Male: 49% Non-binary/Other: 0%	Skews female (51%)
Top Countries	COLOMBIA (17%) PERU (14%) UNITED STATES (13%) VENEZUELA (10%) DOMINICAN REPUBLIC (8%)	Top regions: COLOMBIA (17%), PERU (14%), UNITED STATES (13%)
Platform Engagement	Instagram: 2,665 avg likes/post · Tiktok: 23,650 avg views/post · Youtube: 9,707 avg views/post	Best reach: Tiktok 23,650 avg views; best engagement: Instagram 2,665 avg likes

Top Brand Affinities

Univision

Score: 27.04

La Perla

Score: 26.03

Live Nation

Score: 20.08

Movistar

Score: 11.16

Cafecito

Score: 10.54

Amazon Music

Score: 9.93

Carolina Herrera

Score: 8.80

Suavecito

Score: 8.19

LATAM

Score: 8.08

iHeartRadio Music Awards

Score: 5.82

VidaSana

Score: 5.28

Amway

Score: 4.87

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Top Brand Affinities

Brand	Category	Score
Univision		27.04
La Perla		26.03
Live Nation		20.08
Movistar		11.16
Cafecito		10.54
Amazon Music		9.93
Carolina Herrera		8.80
Suavecito		8.19
LATAM		8.08
iHeartRadio Music Awards		5.82
VidaSana		5.28
Amway		4.87
American Airlines		4.70
Bacardi		4.08
Margaritaville		4.05
MasterCard Incorporated		3.72
Iberostar Hotels & Resorts		3.63
Verizon		3.46
ESPN		3.06
Herbalife		2.78
Nickelodeon		2.52
NBC		2.50
shein		2.05
Pizza Lover		2.02
Busch		1.99
Los Angeles Lakers		1.98
Spotify Music		1.90
Paramount Pictures		1.84
McLaren		1.83
SheInside		1.81
OREO		1.74
musical.ly		1.60
Bellagio		1.57
NBA		1.51
Guess		1.49
FIFA		1.47
UFC		1.46
Calvin Klein		1.46
Versace		1.41
FashionNova		1.31
Walmart		1.29
SWAROVSKI		1.26
Sony		1.26
Marvel		1.25
SoundCloud		1.18
Forever 21		1.17
Ferrari		1.14
Yamaha		1.13
DC Entertainment		1.12
H&M		1.11