Victony Brand Affinity ranks highest Palm Angels at 22.35% . Very Strong. Score DMDB 60.89% | Fanbase 52.80%

Victony — pop artist from NG.

Victony began his music career in 2017 with the release of a mixtape on Soundcloud titled "The Outlaw King." Initially a rapper, he later expanded his artistry…

Victony

Recognizable

Country: NG | Gender: male | Artist ID: 2bfde0ba-6cd9-11e9-80c0-00163ec5a2fb

Find Artist Claim

Genres

popnigerian pophip-hop & raphip-hop/rap

Influential: 60.89% Fanbase: 52.80% Trending: 64.93%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Palm Angels • 22.35% • Very Strong

As of 2025-09-10

3,110,950

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 60.89% | Fanbase 52.80% | Trending 64.93% | CAREER STAGE: MAINSTREAM

Biography

Victony began his music career in 2017 with the release of a mixtape on Soundcloud titled "The Outlaw King." Initially a rapper, he later expanded his artistry to encompass genres like RNB, Trap, and Afropop. Victony views music as a powerful means of communication and aims to impact the world authentically through his work.

Report Date: 2025-09-10

Victony resonates with 18-24 & 25-34 audiences and sustains presence in UNITED STATES, KENYA, NIGERIA. The demographic is heavily male (73%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 227,900 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Palm Angels, Airtel, boohoo maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Victony score 2.65% — Strong bucket.

Brand: Palm AngelsBrand: AirtelBrand: boohoo

Followers:3,110,950

Engagements:82,545

Rate:2.7%

Posts:290

Avg Likes:79,921

Avg Comments:2,142

Avg Views:246,200

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,110,950 · Engagements 82,545 · Rate 2.7% Posts 290 · Views 246,200 · Avg Likes 79,921 · Avg Comments 2,142 · Avg Views 246,200	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 47% 25-34: 43% 35-44: 5% 13-17: 4%	Largest: 18-24 (47%); next: 25-34 (43%)
Gender Split	Female: 27% Male: 73% Non-binary/Other: 0%	Skews male (73%)
Top Countries	UNITED STATES (20%) KENYA (13%) NIGERIA (9%) FRANCE (7%) SOUTH AFRICA (6%)	Top regions: UNITED STATES (20%), KENYA (13%), NIGERIA (9%)
Platform Engagement	Instagram: 42,553 avg likes/post · Tiktok: 227,900 avg views/post · Youtube: 18,300 avg views/post	Best reach: Tiktok 227,900 avg views; best engagement: Instagram 42,553 avg likes

Top Brand Affinities

Palm Angels

Score: 22.35

Airtel

Score: 15.30

boohoo

Score: 10.54

Hennessy

Score: 8.14

JACQUEMUS

Score: 7.61

CNN

Score: 7.48

ASOS

Score: 7.04

MISSGUIDED

Score: 7.02

Dsquared

Score: 6.08

T.G.I. Friday's

Score: 5.94

Monster Beverage

Score: 5.76

MTV

Score: 5.43

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Top Brand Affinities

Brand	Category	Score
Palm Angels		22.35
Airtel		15.30
boohoo		10.54
Hennessy		8.14
JACQUEMUS		7.61
CNN		7.48
ASOS		7.04
MISSGUIDED		7.02
Dsquared		6.08
T.G.I. Friday's		5.94
Monster Beverage		5.76
MTV		5.43
Alexander McQueen		5.42
FashionNova		4.95
shein		4.19
Dr. Martens		3.83
Balenciaga		3.82
SheInside		3.63
New Balance		3.61
SoundCloud		3.61
TOM FORD		3.56
FOREX		3.36
Beats Electronics		3.25
Primark		3.16
Fenty beauty		3.15
Bershka		3.08
Versace		3.08
musical.ly		2.84
BBC		2.83
Fendi		2.83
Urban Outfitters		2.75
Kodak		2.53
Vogue		2.48
Topshop		2.44
Spotify Music		2.44
Christian Louboutin		2.27
Pepsi		2.16
Armani		2.11
Dolce & Gabbana		2.06
Timberland		2.04
The North Face		2.01
Calvin Klein		1.90
Paramount Pictures		1.85
GIVENCHY		1.84
Louis Vuitton		1.80
Gucci		1.79
Levi's		1.72
Yves Saint Laurent		1.72
Polo Ralph Lauren		1.64
Hermès		1.52