Verka Serduchka

Verka Serduchka

Country: UA | Gender: female

Influence: 58.35% Fanbase: 43.68% Trending: 65.68% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

JACQUEMUS • 6.85% • Very Strong

As of 2025-09-09

840,232

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2026-01-02 01:27:09 UTC

Genres

poppoprussian popukrainian popclassic russian popmainstream pop

Biography

Ukraine's Verka Serduchka, played by comedian and musician Andriy Danylko, is a robust middle-aged woman from the small town of Poltava who dances, sings, makes unsavory remarks, and in 2007 won second place in the Eurovision Song Contest. Verka has created her fair share of controversy, but her supporters greatly outnumber her rivals, especially in Ukraine and Russia, where she is applauded not only for the great show she puts one, but for her truthful interpretation of national culture and character. Her popularity in Western Europe can be attributed to her can-do attitude with regard to foreign audiences, incorporating lyrics in English, French and German, and a formula of silly humor and positivity that while simple, has universal appeal.

Like his character, Verka's creator Andriy Danylko comes from humble beginnings in the small town of Poltava, Ukraine. He first appeared on the stage as Verka in 1991 at a humor contest in his hometown playing a character remarkable for her blunt humor, expressed in a mixture of Ukrainian and Russian languages. Verka immediately connected with audiences and a concert tour of Russia followed. Other characters from Verka's world emerged including a teacher, a policeman, a soldier, and a female ballet dancer who performed together as the Danylko Theater. In the course of many performances Verka Serduchka became as the standout character of Danylko's repertoire, and took on singing and dancing, in addition to her comedy bits. She recorded several albums, including 1998's Ya Rozhdena Dlya Liubvi (I am Born for Love), 2001's Pirozhok (Pie), and 2002's Best. The popularity of Danylko's comedy shows began to peak in 2002 with his "I am a Revolution" tour of the Baltic states and former Soviet republics, and in 2003 he was awarded the title of Honored Artist of Ukraine. From 1997-2000 a talk show featuring Verka and guests from the world of entertainment titled SV Show (Sleeping Car Show) appeared on Ukrainian and Russian TV, but Danylko abandoned the project because of increased demand for live performances.

In 2003, 500,000 copies of Verka's album Ha-Ra-Sho (Go-oo-ood) were sold, and in 2004, Verka and her entourage embarked on a tour of 17 American cities. In 2005, Ha-Ra-Sho was named the album of the year in Ukraine, and by 2006 it has sold over a million copies in Russia and 500,000 in Ukraine. Her next three albums, 2003's Chita Drita, 2006's Tralli Valli, and 2007's Dancing Europe had equally warm receptions.

In 2007 Verka was chosen by the Ukrainian people to represent the nation in the Eurovision Song Contest, performing the number, "Dancing Lasha Tumbai." Many Ukrainian nationalists opposed the choice, viewing Verka as a disgraceful illustration of Ukrainian national identity, but her immense popularity overwhelmed their objections. In addition to a second place finish in the competition, her performance precipitated a political scandal. The controversy was over the made-up phrase "lasha tumbai," which the artist claimed meant "whipped cream" in Mongolian but Russians interpreted politically as "Russia goodbye." Verka was barred from performing in Russia, but denied any political statement aimed at Ukraine's neighbor. In the wake of her Eurovision success Verka announced her plans to run for political office and hold party meetings at the circus. Despite an initial show of enthusiasm on the part of voters, the pop star's political aspirations were snuffed by lack of funding.

Verka has eclipsed other members of the Danylko Theater, the name Andriy Danylko now synonymous only with Verka Serduchka. But Danylko enjoys a side career as an ambient piano musician and in 2005 released the album Posle Tebya (After You), letting listeners see a different side of him. Like Danylko's off-stage persona, the album is understated and solemn, in stark contrast to the musical works of his scandalous alter-ego, Verka Serduchka. ~ Sabrina Jaszi, Rovi

Verka Serduchka Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Verka Serduchka keeps 18-24 & 25-34 audiences engaged throughout UKRAINE, RUSSIA, UNITED STATES. The composition is heavily female (58%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 271,902 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with JACQUEMUS, Ryanair, Pull&Bear supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Verka Serduchka score 2.28%Strong bucket.
Brand: JACQUEMUSBrand: RyanairBrand: Pull&Bear
Followers:840,232
Engagements:19,165
Rate:2.3%
Posts:659
Views:271,902
Avg Likes:18,895
Avg Comments:527
Avg Views:271,902

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 840,232 · Engagements 19,165 · Rate 2.3%
Posts 659 · Views 271,902 · Avg Likes 18,895 · Avg Comments 527 · Avg Views 271,902
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 32%
25-34: 32%
35-44: 19%
45-64: 12%
Largest: 18-24 (32%); next: 25-34 (32%)
Gender Split Female: 58%
Male: 42%
Non-binary/Other: 0%
Skews female (58%)
Top Countries UKRAINE (37%)
RUSSIA (25%)
UNITED STATES (7%)
POLAND (4%)
GERMANY (3%)
Top regions: UKRAINE (37%), RUSSIA (25%), UNITED STATES (7%)
Platform Engagement Instagram: 14,368 avg likes/post · Youtube: 271,902 avg views/post Best reach: Youtube 271,902 avg views; best engagement: Instagram 14,368 avg likes

Top Brand Affinities

JACQUEMUS
Score: 6.85
Ryanair
Score: 5.11
Pull&Bear
Score: 3.78
Aperol
Score: 3.74
Stradivarius
Score: 3.14
Garnier
Score: 2.35
Dolce & Gabbana
Score: 2.32
BBC
Score: 2.09
Bershka
Score: 1.94
Vogue
Score: 1.87
ASOS
Score: 1.78
Bellagio
Score: 1.55
Brand Category Score
JACQUEMUS 6.85
Ryanair 5.11
Pull&Bear 3.78
Aperol 3.74
Stradivarius 3.14
Garnier 2.35
Dolce & Gabbana 2.32
BBC 2.09
Bershka 1.94
Vogue 1.87
ASOS 1.78
Bellagio 1.55
Hermès 1.54
Paypal 1.51
Michael Kors 1.47
Coca-Cola 1.45
New Balance 1.31
Ferrero 1.31
Christian Dior 1.31
Versace 1.28
Polo Ralph Lauren 1.28
Cartier 1.28
Chanel 1.25
Yves Saint Laurent 1.24
Airbnb 1.15
L'Oréal Paris 1.15
CBS Television Studios 1.13
Microsoft 1.13
Louis Vuitton 1.12
Huawei 1.12
Polaroid 1.10
Tesla Motors 1.09
Xiaomi 1.09
Zara 1.09
Snapseed 1.08
SWAROVSKI 1.07
Guess 1.03
Pandora 1.02
Bentley 1.00
CBS 1.00
McDonald's 0.99
Maybelline 0.98
Prada 0.97
Pepsi 0.96
Tommy Hilfiger 0.96
HBO 0.95
FIFA 0.95
H&M 0.93
NYX Cosmetics 0.91
Lego 0.91

Official Profiles

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Artist: Verka Serduchka

Date Range: 2026-01-02 → 2026-01-02
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Verka Serduchka today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams (2025-09-20)

Total: 532,960

PLATFORM TOTAL %
Spotify Spotify 532,960 100.00%
Anghami Anghami 0 0.00%
Audiomack Audiomack 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Last.fm Last.fm 0 0.00%
Pandora Pandora 0 0.00%
Tidal Tidal 0 0.00%
Yandex Yandex 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2026-04-06 02:00 UTC Verka Serduchka The Wiltern Los Angeles, United States
2026-04-09 03:00 UTC Verka Serduchka The Fillmore Miami Beach at Jackie Gleason Theater Miami Beach, United States
2026-04-13 04:00 UTC Verka Serduchka Kings Theatre New York, United States

Trending Artist