Verka Serduchka
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
840,232
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2026-01-02 01:27:09 UTC
Genres
Biography
Like his character, Verka's creator Andriy Danylko comes from humble beginnings in the small town of Poltava, Ukraine. He first appeared on the stage as Verka in 1991 at a humor contest in his hometown playing a character remarkable for her blunt humor, expressed in a mixture of Ukrainian and Russian languages. Verka immediately connected with audiences and a concert tour of Russia followed. Other characters from Verka's world emerged including a teacher, a policeman, a soldier, and a female ballet dancer who performed together as the Danylko Theater. In the course of many performances Verka Serduchka became as the standout character of Danylko's repertoire, and took on singing and dancing, in addition to her comedy bits. She recorded several albums, including 1998's Ya Rozhdena Dlya Liubvi (I am Born for Love), 2001's Pirozhok (Pie), and 2002's Best. The popularity of Danylko's comedy shows began to peak in 2002 with his "I am a Revolution" tour of the Baltic states and former Soviet republics, and in 2003 he was awarded the title of Honored Artist of Ukraine. From 1997-2000 a talk show featuring Verka and guests from the world of entertainment titled SV Show (Sleeping Car Show) appeared on Ukrainian and Russian TV, but Danylko abandoned the project because of increased demand for live performances.
In 2003, 500,000 copies of Verka's album Ha-Ra-Sho (Go-oo-ood) were sold, and in 2004, Verka and her entourage embarked on a tour of 17 American cities. In 2005, Ha-Ra-Sho was named the album of the year in Ukraine, and by 2006 it has sold over a million copies in Russia and 500,000 in Ukraine. Her next three albums, 2003's Chita Drita, 2006's Tralli Valli, and 2007's Dancing Europe had equally warm receptions.
In 2007 Verka was chosen by the Ukrainian people to represent the nation in the Eurovision Song Contest, performing the number, "Dancing Lasha Tumbai." Many Ukrainian nationalists opposed the choice, viewing Verka as a disgraceful illustration of Ukrainian national identity, but her immense popularity overwhelmed their objections. In addition to a second place finish in the competition, her performance precipitated a political scandal. The controversy was over the made-up phrase "lasha tumbai," which the artist claimed meant "whipped cream" in Mongolian but Russians interpreted politically as "Russia goodbye." Verka was barred from performing in Russia, but denied any political statement aimed at Ukraine's neighbor. In the wake of her Eurovision success Verka announced her plans to run for political office and hold party meetings at the circus. Despite an initial show of enthusiasm on the part of voters, the pop star's political aspirations were snuffed by lack of funding.
Verka has eclipsed other members of the Danylko Theater, the name Andriy Danylko now synonymous only with Verka Serduchka. But Danylko enjoys a side career as an ambient piano musician and in 2005 released the album Posle Tebya (After You), letting listeners see a different side of him. Like Danylko's off-stage persona, the album is understated and solemn, in stark contrast to the musical works of his scandalous alter-ego, Verka Serduchka. ~ Sabrina Jaszi, Rovi
Verka Serduchka keeps 18-24 & 25-34 audiences engaged throughout UKRAINE, RUSSIA, UNITED STATES. The composition is heavily female (58%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 271,902 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with JACQUEMUS, Ryanair, Pull&Bear supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 840,232 · Engagements 19,165 · Rate 2.3% Posts 659 · Views 271,902 · Avg Likes 18,895 · Avg Comments 527 · Avg Views 271,902 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 32% 25-34: 32% 35-44: 19% 45-64: 12% |
Largest: 18-24 (32%); next: 25-34 (32%) |
| Gender Split |
Female: 58% Male: 42% Non-binary/Other: 0% |
Skews female (58%) |
| Top Countries |
UKRAINE (37%) RUSSIA (25%) UNITED STATES (7%) POLAND (4%) GERMANY (3%) |
Top regions: UKRAINE (37%), RUSSIA (25%), UNITED STATES (7%) |
| Platform Engagement | Instagram: 14,368 avg likes/post · Youtube: 271,902 avg views/post | Best reach: Youtube 271,902 avg views; best engagement: Instagram 14,368 avg likes |
Top Brand Affinities
JACQUEMUS
Ryanair
Pull&Bear
Aperol
Stradivarius
Garnier
Dolce & Gabbana
BBC
Bershka
Vogue
ASOS
Bellagio
| Brand | Category | Score |
|---|---|---|
| JACQUEMUS | 6.85 | |
| Ryanair | 5.11 | |
| Pull&Bear | 3.78 | |
| Aperol | 3.74 | |
| Stradivarius | 3.14 | |
| Garnier | 2.35 | |
| Dolce & Gabbana | 2.32 | |
| BBC | 2.09 | |
| Bershka | 1.94 | |
| Vogue | 1.87 | |
| ASOS | 1.78 | |
| Bellagio | 1.55 | |
| Hermès | 1.54 | |
| Paypal | 1.51 | |
| Michael Kors | 1.47 | |
| Coca-Cola | 1.45 | |
| New Balance | 1.31 | |
| Ferrero | 1.31 | |
| Christian Dior | 1.31 | |
| Versace | 1.28 | |
| Polo Ralph Lauren | 1.28 | |
| Cartier | 1.28 | |
| Chanel | 1.25 | |
| Yves Saint Laurent | 1.24 | |
| Airbnb | 1.15 | |
| L'Oréal Paris | 1.15 | |
| CBS Television Studios | 1.13 | |
| Microsoft | 1.13 | |
| Louis Vuitton | 1.12 | |
| Huawei | 1.12 | |
| Polaroid | 1.10 | |
| Tesla Motors | 1.09 | |
| Xiaomi | 1.09 | |
| Zara | 1.09 | |
| Snapseed | 1.08 | |
| SWAROVSKI | 1.07 | |
| Guess | 1.03 | |
| Pandora | 1.02 | |
| Bentley | 1.00 | |
| CBS | 1.00 | |
| McDonald's | 0.99 | |
| Maybelline | 0.98 | |
| Prada | 0.97 | |
| Pepsi | 0.96 | |
| Tommy Hilfiger | 0.96 | |
| HBO | 0.95 | |
| FIFA | 0.95 | |
| H&M | 0.93 | |
| NYX Cosmetics | 0.91 | |
| Lego | 0.91 |
Official Profiles
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LoginArtist: Verka Serduchka
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Top 10 Songs Played Today
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Total Streams (2025-09-20)
Total: 532,960
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-04-06 02:00 UTC | Verka Serduchka | The Wiltern | Los Angeles, United States | |
| 2026-04-09 03:00 UTC | Verka Serduchka | The Fillmore Miami Beach at Jackie Gleason Theater | Miami Beach, United States | |
| 2026-04-13 04:00 UTC | Verka Serduchka | Kings Theatre | New York, United States | — |















