Vanic

Vanic

Country: CA | Gender: male

Influence: 57.58% Fanbase: 44.24% Trending: 64.25% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

iHeartRaves • 118.45% • Very Strong

As of 2025-09-09

77,497

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:51:33 UTC

Genres

popindie electropophip-hop & rapelectronic trapelectronicelectronicedmfuture bassvapor twitchpop edmbass traptraprundance

Biography

Vancouver-based electronic dance producer Vanic (aka Jesse Hughes) first caught listeners' attention with a string of well-received remixes -- including his reworking of machineheart's 2015 track "Circles" -- before releasing his own trap- and house-influenced tracks. Following debut "Samurai," he scored his first chart appearance in 2017 with Top 40 single "Too Soon."

Hughes began playing piano when he was three but grew bored with the confines of his classical training, and soon dabbled in jazz and ragtime piano while listening to metal and happy hardcore. In high school, he grew more intrigued with electronic music and began making his own productions. He started by remixing well-known tracks, and released his debut as Vanic -- a version of Taylor Swift's "I Knew You Were Trouble" -- in 2012. His career gained momentum with remixes of Birdy's "Skinny Love" and machineheart's "Circles," a pair of 2014 tracks that earned him millions of streams. Though Hughes attended business school at Simon Fraser University, he dropped out of the program to focus on music and saved up to build his own studio. More viral remixes of artists such as Lana Del Rey, Chvrches, Major Lazer, and the Chainsmokers followed, and Vanic signed a deal with Sony's Disruptor Records in 2016. That March, Hughes' first original track, "Samurai," was released; Good Things, a collection of some of his most popular remixes, arrived at the end of the year. Vanic began 2017 with a pair of original singles: U.S. Dance chart Top 40 "Too Soon" featuring Maty Noyes was released in January, while "Staring at the Sun" with Clara Mae followed in June.

In 2019, he issued a string of collaborative singles with the likes of Olivia Noelle ("Good on Me"), Saint Sinner and Wifisfuneral ("Forever Down"), Gloria Kim ("Save Yourself"), and Jocelyn Alice ("Cannonball"). ~ Heather Phares, Rovi

Vanic Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Vanic has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, INDIA, BRAZIL. A heavily male (56%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 969 avg views per post, and Instagram keeps engagement compounding. Audience overlap with iHeartRaves, Trancefamily, Ableton signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Vanic score 0.25%Low bucket.
Brand: iHeartRavesBrand: TrancefamilyBrand: Ableton
Followers:77,497
Engagements:192
Rate:0.2%
Posts:233
Views:1,633
Avg Likes:177
Avg Comments:54
Avg Views:1,633

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 77,497 · Engagements 192 · Rate 0.2%
Posts 233 · Views 1,633 · Avg Likes 177 · Avg Comments 54 · Avg Views 1,633
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 61%
25-34: 27%
13-17: 8%
35-44: 3%
Largest: 18-24 (61%); next: 25-34 (27%)
Gender Split Female: 44%
Male: 56%
Non-binary/Other: 0%
Skews male (56%)
Top Countries UNITED STATES (24%)
INDIA (7%)
BRAZIL (6%)
CANADA (5%)
GERMANY (3%)
Top regions: UNITED STATES (24%), INDIA (7%), BRAZIL (6%)
Platform Engagement Instagram: 96 avg likes/post · Tiktok: 969 avg views/post · Youtube: 664 avg views/post Best reach: Tiktok 969 avg views; best engagement: Instagram 96 avg likes

Top Brand Affinities

iHeartRaves
Score: 118.45
Trancefamily
Score: 30.68
Ableton
Score: 24.22
Live Nation
Score: 21.50
Pioneer
Score: 19.03
Mixcloud
Score: 16.26
Scotiabank
Score: 13.75
SoundCloud
Score: 11.24
Coachella
Score: 10.91
Tomorrowland
Score: 10.88
Amazon Music
Score: 9.06
Pro Tools
Score: 8.20
Brand Category Score
iHeartRaves 118.45
Trancefamily 30.68
Ableton 24.22
Live Nation 21.50
Pioneer 19.03
Mixcloud 16.26
Scotiabank 13.75
SoundCloud 11.24
Coachella 10.91
Tomorrowland 10.88
Amazon Music 9.06
Pro Tools 8.20
Coors 7.93
Lollapalooza 7.91
Pacific Northwest Wonderland 6.87
Tim Hortons 5.61
Bud Light 5.45
Beats Electronics 5.11
Nixon 4.84
NHL 4.82
Spotify Music 3.90
Monster Beverage 3.66
Lululemon Athletica 3.47
A Game of Tones 3.33
Showtime 3.31
Acura 3.20
Gatorade 3.10
Busch 2.90
Urban Outfitters 2.79
GoPro 2.69
Red Bull 2.65
Subaru 2.65
Grand Theft Auto 2.57
Geocaching 2.53
Haima 2.51
Budweiser 2.46
Paramount Pictures 2.44
Ubisoft 2.38
Polaroid 2.37
MTV 2.28
Chrysler 2.25
Pokemon Go 2.24
Chipotle Mexican Grill 2.23
League of Legends 2.20
The Olympic Games 2.18
Adobe 2.13
Calvin Klein 2.13
Sony 2.11
Pepsi 2.08
Tinder 2.08

Official Profiles

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Artist: Vanic

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

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