Vanic
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
77,497
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 16:51:33 UTC
Genres
Biography
Hughes began playing piano when he was three but grew bored with the confines of his classical training, and soon dabbled in jazz and ragtime piano while listening to metal and happy hardcore. In high school, he grew more intrigued with electronic music and began making his own productions. He started by remixing well-known tracks, and released his debut as Vanic -- a version of Taylor Swift's "I Knew You Were Trouble" -- in 2012. His career gained momentum with remixes of Birdy's "Skinny Love" and machineheart's "Circles," a pair of 2014 tracks that earned him millions of streams. Though Hughes attended business school at Simon Fraser University, he dropped out of the program to focus on music and saved up to build his own studio. More viral remixes of artists such as Lana Del Rey, Chvrches, Major Lazer, and the Chainsmokers followed, and Vanic signed a deal with Sony's Disruptor Records in 2016. That March, Hughes' first original track, "Samurai," was released; Good Things, a collection of some of his most popular remixes, arrived at the end of the year. Vanic began 2017 with a pair of original singles: U.S. Dance chart Top 40 "Too Soon" featuring Maty Noyes was released in January, while "Staring at the Sun" with Clara Mae followed in June.
In 2019, he issued a string of collaborative singles with the likes of Olivia Noelle ("Good on Me"), Saint Sinner and Wifisfuneral ("Forever Down"), Gloria Kim ("Save Yourself"), and Jocelyn Alice ("Cannonball"). ~ Heather Phares, Rovi
Vanic has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, INDIA, BRAZIL. A heavily male (56%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 969 avg views per post, and Instagram keeps engagement compounding. Audience overlap with iHeartRaves, Trancefamily, Ableton signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 77,497 · Engagements 192 · Rate 0.2% Posts 233 · Views 1,633 · Avg Likes 177 · Avg Comments 54 · Avg Views 1,633 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 61% 25-34: 27% 13-17: 8% 35-44: 3% |
Largest: 18-24 (61%); next: 25-34 (27%) |
| Gender Split |
Female: 44% Male: 56% Non-binary/Other: 0% |
Skews male (56%) |
| Top Countries |
UNITED STATES (24%) INDIA (7%) BRAZIL (6%) CANADA (5%) GERMANY (3%) |
Top regions: UNITED STATES (24%), INDIA (7%), BRAZIL (6%) |
| Platform Engagement | Instagram: 96 avg likes/post · Tiktok: 969 avg views/post · Youtube: 664 avg views/post | Best reach: Tiktok 969 avg views; best engagement: Instagram 96 avg likes |
Top Brand Affinities
iHeartRaves
Trancefamily
Ableton
Live Nation
Pioneer
Mixcloud
Scotiabank
SoundCloud
Coachella
Tomorrowland
Amazon Music
Pro Tools
| Brand | Category | Score |
|---|---|---|
| iHeartRaves | 118.45 | |
| Trancefamily | 30.68 | |
| Ableton | 24.22 | |
| Live Nation | 21.50 | |
| Pioneer | 19.03 | |
| Mixcloud | 16.26 | |
| Scotiabank | 13.75 | |
| SoundCloud | 11.24 | |
| Coachella | 10.91 | |
| Tomorrowland | 10.88 | |
| Amazon Music | 9.06 | |
| Pro Tools | 8.20 | |
| Coors | 7.93 | |
| Lollapalooza | 7.91 | |
| Pacific Northwest Wonderland | 6.87 | |
| Tim Hortons | 5.61 | |
| Bud Light | 5.45 | |
| Beats Electronics | 5.11 | |
| Nixon | 4.84 | |
| NHL | 4.82 | |
| Spotify Music | 3.90 | |
| Monster Beverage | 3.66 | |
| Lululemon Athletica | 3.47 | |
| A Game of Tones | 3.33 | |
| Showtime | 3.31 | |
| Acura | 3.20 | |
| Gatorade | 3.10 | |
| Busch | 2.90 | |
| Urban Outfitters | 2.79 | |
| GoPro | 2.69 | |
| Red Bull | 2.65 | |
| Subaru | 2.65 | |
| Grand Theft Auto | 2.57 | |
| Geocaching | 2.53 | |
| Haima | 2.51 | |
| Budweiser | 2.46 | |
| Paramount Pictures | 2.44 | |
| Ubisoft | 2.38 | |
| Polaroid | 2.37 | |
| MTV | 2.28 | |
| Chrysler | 2.25 | |
| Pokemon Go | 2.24 | |
| Chipotle Mexican Grill | 2.23 | |
| League of Legends | 2.20 | |
| The Olympic Games | 2.18 | |
| Adobe | 2.13 | |
| Calvin Klein | 2.13 | |
| Sony | 2.11 | |
| Pepsi | 2.08 | |
| Tinder | 2.08 |
Official Profiles
Login to view Contact
LoginArtist: Vanic
The map shows every radio station that aired Vanic today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















