U2 Brand Affinity ranks highest Live Nation at 27.08% . Very Strong. Score DMDB 83.38% | Fanbase 85.09%

U2 — rock artist from IE.

Formed in 1976 in Dublin, Ireland, U2 quickly rose to fame with their distinctive blend of moody textures and anthemic rock songs. Led by frontman Bono, the…

U2

Superstar

Country: IE | Gender: male | Artist ID: 11e81bcc-6c7c-b3dc-9552-a0369fe50396

Find Artist

Genres

rockpermanent waverockirish rockalternative rockpop rock

Influential: 83.38% Fanbase: 85.09% Trending: 82.52%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 27.08% • Very Strong

As of 2025-09-10

7,076,336

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 83.38% | Fanbase 85.09% | Trending 82.52% | CAREER STAGE: SUPERSTAR

Biography

Formed in 1976 in Dublin, Ireland, U2 quickly rose to fame with their distinctive blend of moody textures and anthemic rock songs. Led by frontman Bono, the band's early albums, including 1983's War and 1987's The Joshua Tree, solidified their status as one of the biggest rock acts in the world. Throughout the years, U2 continued to evolve, experimenting with electronic and dance influences on albums like Achtung Baby (1991) and No Line on the Horizon (2009). Their socially conscious lyrics and dynamic live performances have earned them a dedicated global following.

U2's discography spans decades, with hits like "With or Without You" and "Beautiful Day" showcasing their enduring popularity. The band's innovative tours, such as the Zoo TV and 360 tours, set new standards for live performances. In recent years, U2 have explored their musical legacy with projects like Songs of Innocence (2014) and Songs of Experience (2017), as well as intimate re-recordings on Songs of Surrender (2023). Their continued relevance and boundary-pushing creativity have solidified U2's place as one of the most influential and enduring rock bands of all time.

Report Date: 2025-09-10

U2 is already in the conversation with 25-34 & 18-24 audiences in BRAZIL, UNITED STATES, ITALY. The audience is heavily male (65%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (16,501 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Live Nation, KARL LAGERFELD, Movistar points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist U2 score 0.52% — Low bucket.

Brand: Live NationBrand: KARL LAGERFELDBrand: Movistar

Followers:7,076,336

Engagements:36,515

Rate:0.5%

Posts:2,985

Avg Likes:36,358

Avg Comments:689

Avg Views:30,401

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 7,076,336 · Engagements 36,515 · Rate 0.5% Posts 2,985 · Views 30,401 · Avg Likes 36,358 · Avg Comments 689 · Avg Views 30,401	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 34% 18-24: 31% 35-44: 20% 45-64: 12%	Largest: 25-34 (34%); next: 18-24 (31%)
Gender Split	Female: 36% Male: 65% Non-binary/Other: 0%	Skews male (65%)
Top Countries	BRAZIL (21%) UNITED STATES (16%) ITALY (6%) MEXICO (5%) FRANCE (3%)	Top regions: BRAZIL (21%), UNITED STATES (16%), ITALY (6%)
Platform Engagement	Instagram: 34,705 avg likes/post · Tiktok: 13,900 avg views/post · Youtube: 16,501 avg views/post	Best reach: Youtube 16,501 avg views; best engagement: Instagram 34,705 avg likes

Top Brand Affinities

Live Nation

Score: 27.08

KARL LAGERFELD

Score: 5.79

Movistar

Score: 5.58

Lollapalooza

Score: 5.09

CNN

Score: 3.82

Pfizer

Score: 3.56

Leica

Score: 3.38

NBC

Score: 3.32

Campari

Score: 3.27

Alfa Romeo

Score: 3.06

MTV

Score: 3.04

Columbia Pictures

Score: 2.79

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Top Brand Affinities

Brand	Category	Score
Live Nation		27.08
KARL LAGERFELD		5.79
Movistar		5.58
Lollapalooza		5.09
CNN		3.82
Pfizer		3.56
Leica		3.38
NBC		3.32
Campari		3.27
Alfa Romeo		3.06
MTV		3.04
Columbia Pictures		2.79
Spotify Music		2.67
Guinness		2.60
Warner Bros		2.57
NHL		2.51
Snoopy And The Peanuts Gang		2.18
LEGOLAND		2.09
Cafecito		2.09
Heineken		2.08
AMC		2.03
Boeing		2.03
Coachella		2.03
Star Wars		2.03
Jack Daniels		1.97
Fiat		1.90
National Geographic		1.89
Paramount Pictures		1.87
Ferrari		1.86
Ducati		1.81
Lego		1.81
Budweiser		1.78
HBO		1.76
Bellagio		1.74
Cadillac		1.72
Land Rover		1.69
Harley-Davidson		1.69
BBC		1.69
Pizza Lover		1.68
Aperol		1.61
Transformers		1.57
Jaguar		1.56
Guess		1.56
Universal		1.55
NBA		1.53
Chrysler		1.53
Marvel		1.52
Pixar		1.52
NFL		1.49
Ray-Ban		1.48