Trueno Brand Affinity ranks highest Univision at 16.88% . Very Strong. Score DMDB 67.24% | Fanbase 65.00%

Trueno — hip-hop & rap artist from AR.

Trueno, a rapper born and raised in La Boca, Buenos Aires, is known for his unique vision of regional rap. In 2019, he won Red Bull Batalla de los Gallos and…

Trueno

Recognizable

Country: AR | Gender: male | Artist ID: 11e83feb-53a1-f9ba-b62f-aa1c026db3d8

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Genres

hip-hop & raptrap latinohip-hop/rapargentine hip hoptrap argentino

Influential: 67.24% Fanbase: 65.00% Trending: 68.37%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 16.88% • Very Strong

As of 2025-09-10

16,481,311

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 67.24% | Fanbase 65.00% | Trending 68.37% | CAREER STAGE: MAINSTREAM

Biography

Trueno, a rapper born and raised in La Boca, Buenos Aires, is known for his unique vision of regional rap. In 2019, he won Red Bull Batalla de los Gallos and Freestyle Master Series, becoming a prominent figure in the freestyle scene. Trueno's freestyle with Bizarrap remains one of the most viewed in the world.

In 2020, Trueno released his debut album "Atrevido," garnering significant local and international attention with over a billion streams. Nominated for "Best Rap/Hip Hop Song" at the Latin Grammys in 2022 for "Dance Crip," Trueno continued to make waves. In 2023, he collaborated with Cypress Hill on a remix, won four Gardel Awards, including the Gardel de Oro for "Bien o Mal," and surpassed 1.3 billion streams.

His third studio album, "EL ÚLTIMO BAILE," released in 2024, quickly became a global success. Praised by NPR, ROLLING STONE, and BILLBOARD US, the album topped global charts and entered the top 10 with the hit "REAL GANGSTA LOVE."

Report Date: 2025-09-10

Trueno resonates with 18-24 & 25-34 audiences and sustains presence in ARGENTINA, MEXICO, SPAIN. The demographic is heavily male (72%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 32,801 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Univision, Daewoo, Movistar maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Trueno score 1.39% — Moderate bucket.

Brand: UnivisionBrand: DaewooBrand: Movistar

Followers:16,481,311

Engagements:228,925

Rate:1.4%

Posts:263

Avg Likes:228,691

Avg Comments:1,379

Avg Views:32,801

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 16,481,311 · Engagements 228,925 · Rate 1.4% Posts 263 · Views 32,801 · Avg Likes 228,691 · Avg Comments 1,379 · Avg Views 32,801	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 64% 25-34: 19% 13-17: 12% 35-44: 4%	Largest: 18-24 (64%); next: 25-34 (19%)
Gender Split	Female: 28% Male: 72% Non-binary/Other: 0%	Skews male (72%)
Top Countries	ARGENTINA (30%) MEXICO (13%) SPAIN (13%) COLOMBIA (12%) PERU (7%)	Top regions: ARGENTINA (30%), MEXICO (13%), SPAIN (13%)
Platform Engagement	Instagram: 223,491 avg likes/post · Tiktok: 0 avg views/post · Youtube: 32,801 avg views/post	Best reach: Youtube 32,801 avg views; best engagement: Instagram 223,491 avg likes

Top Brand Affinities

Univision

Score: 16.88

Daewoo

Score: 9.08

Movistar

Score: 7.85

Pull&Bear

Score: 7.20

Suavecito

Score: 6.17

Lollapalooza

Score: 5.77

KARL LAGERFELD

Score: 5.64

Alexander McQueen

Score: 4.98

VidaSana

Score: 3.91

Campari

Score: 3.75

Alfa Romeo

Score: 2.98

Calvin Klein

Score: 2.79

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Top Brand Affinities

Brand	Category	Score
Univision		16.88
Daewoo		9.08
Movistar		7.85
Pull&Bear		7.20
Suavecito		6.17
Lollapalooza		5.77
KARL LAGERFELD		5.64
Alexander McQueen		4.98
VidaSana		3.91
Campari		3.75
Alfa Romeo		2.98
Calvin Klein		2.79
ASOS		2.77
Forever 21		2.72
FashionNova		2.72
Matrix		2.61
Primark		2.49
Monster Beverage		2.40
Red Bull		2.37
GAP		2.35
Peugeot		2.28
Jaguar		2.25
Tomorrowland		2.20
Kodak		2.09
Fendi		2.01
shein		1.99
Herbalife		1.95
Paramount Pictures		1.91
Lacoste		1.87
Cafecito		1.78
Prada		1.75
Versace		1.71
Bershka		1.68
Ferrari		1.66
Sneakerhead		1.52
Yamaha		1.48
L'Oréal Paris		1.45
Guess		1.42
FIFA		1.36
Universal		1.36
Balenciaga		1.34
Fiat		1.34
Bellagio		1.33
H&M		1.33
Burberry		1.28
Converse		1.28
Coachella		1.26
Maybelline		1.25
Puma		1.22
Honda		1.20