Trueno
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
16,481,311
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 22:42:03 UTC
Genres
Biography
In 2020, Trueno released his debut album "Atrevido," garnering significant local and international attention with over a billion streams. Nominated for "Best Rap/Hip Hop Song" at the Latin Grammys in 2022 for "Dance Crip," Trueno continued to make waves. In 2023, he collaborated with Cypress Hill on a remix, won four Gardel Awards, including the Gardel de Oro for "Bien o Mal," and surpassed 1.3 billion streams.
His third studio album, "EL ÚLTIMO BAILE," released in 2024, quickly became a global success. Praised by NPR, ROLLING STONE, and BILLBOARD US, the album topped global charts and entered the top 10 with the hit "REAL GANGSTA LOVE."
Trueno resonates with 18-24 & 25-34 audiences and sustains presence in ARGENTINA, MEXICO, SPAIN. The demographic is heavily male (72%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 32,801 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Univision, Daewoo, Movistar maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 16,481,311 · Engagements 228,925 · Rate 1.4% Posts 263 · Views 32,801 · Avg Likes 228,691 · Avg Comments 1,379 · Avg Views 32,801 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 64% 25-34: 19% 13-17: 12% 35-44: 4% |
Largest: 18-24 (64%); next: 25-34 (19%) |
| Gender Split |
Female: 28% Male: 72% Non-binary/Other: 0% |
Skews male (72%) |
| Top Countries |
ARGENTINA (30%) MEXICO (13%) SPAIN (13%) COLOMBIA (12%) PERU (7%) |
Top regions: ARGENTINA (30%), MEXICO (13%), SPAIN (13%) |
| Platform Engagement | Instagram: 223,491 avg likes/post · Tiktok: 0 avg views/post · Youtube: 32,801 avg views/post | Best reach: Youtube 32,801 avg views; best engagement: Instagram 223,491 avg likes |
Top Brand Affinities
Univision
Daewoo
Movistar
Pull&Bear
Suavecito
Lollapalooza
KARL LAGERFELD
Alexander McQueen
VidaSana
Campari
Alfa Romeo
Calvin Klein
| Brand | Category | Score |
|---|---|---|
| Univision | 16.88 | |
| Daewoo | 9.08 | |
| Movistar | 7.85 | |
| Pull&Bear | 7.20 | |
| Suavecito | 6.17 | |
| Lollapalooza | 5.77 | |
| KARL LAGERFELD | 5.64 | |
| Alexander McQueen | 4.98 | |
| VidaSana | 3.91 | |
| Campari | 3.75 | |
| Alfa Romeo | 2.98 | |
| Calvin Klein | 2.79 | |
| ASOS | 2.77 | |
| Forever 21 | 2.72 | |
| FashionNova | 2.72 | |
| Matrix | 2.61 | |
| Primark | 2.49 | |
| Monster Beverage | 2.40 | |
| Red Bull | 2.37 | |
| GAP | 2.35 | |
| Peugeot | 2.28 | |
| Jaguar | 2.25 | |
| Tomorrowland | 2.20 | |
| Kodak | 2.09 | |
| Fendi | 2.01 | |
| shein | 1.99 | |
| Herbalife | 1.95 | |
| Paramount Pictures | 1.91 | |
| Lacoste | 1.87 | |
| Cafecito | 1.78 | |
| Prada | 1.75 | |
| Versace | 1.71 | |
| Bershka | 1.68 | |
| Ferrari | 1.66 | |
| Sneakerhead | 1.52 | |
| Yamaha | 1.48 | |
| L'Oréal Paris | 1.45 | |
| Guess | 1.42 | |
| FIFA | 1.36 | |
| Universal | 1.36 | |
| Balenciaga | 1.34 | |
| Fiat | 1.34 | |
| Bellagio | 1.33 | |
| H&M | 1.33 | |
| Burberry | 1.28 | |
| Converse | 1.28 | |
| Coachella | 1.26 | |
| Maybelline | 1.25 | |
| Puma | 1.22 | |
| Honda | 1.20 |
Official Profiles
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LoginArtist: Trueno
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-03-14 20:00 UTC | ViveLatino 2026 | Estadio GNP Seguros | Mexico City, Mexico | — |
| 2026-03-21 01:30 UTC | TRUENO | Co-op Live | Manchester, United Kingdom | |
| 2026-03-22 01:30 UTC | Gorillaz, Trueno, Co-op Live - Premium Experiences | Co-op Live | Manchester, United Kingdom | |
| 2026-03-23 01:30 UTC | Gorillaz, Trueno | bp pulse LIVE | Birmingham, United Kingdom | |
| 2026-03-25 01:30 UTC | Gorillaz, Trueno | OVO Hydro | Glasgow, United Kingdom | |
| 2026-03-26 01:00 UTC | Gorillaz, Trueno | First Direct Arena | Leeds, United Kingdom | |
| 2026-03-28 01:30 UTC | Gorillaz, Trueno | Utilita Arena Cardiff | Cardiff, United Kingdom | |
| 2026-03-29 01:30 UTC | Gorillaz, Trueno | Motorpoint Arena Nottingham | Nottingham, United Kingdom | |
| 2026-03-30 01:30 UTC | Gorillaz, Trueno | M&S Bank Arena Liverpool | Liverpool, United Kingdom | |
| 2026-04-01 01:30 UTC | Gorillaz, Trueno | SSE Arena | Belfast, United Kingdom | |
| 2026-04-01 02:00 UTC | Gorillaz, Trueno | The SSE Arena, Belfast | Belfast, United Kingdom |
