Toploader

Toploader

Country: GB

Influence: 60.95% Fanbase: 40.61% Trending: 71.12% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

ITV • 46.76% • Very Strong

As of 2025-09-09

152,876

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:15:49 UTC

Genres

rockrockbritish alternative rockpop rock

Biography

Named after a joint-rolling technique, the British band Toploader evokes the hazy, feel-good vibe of the '70s with their keyboard-driven white soul anthems. Keyboardist and vocalist Joseph Washbourne, guitarist Dan Hipgrave, bassist Matt Knight, and drummer Rob Green were friends who, while hanging out night after night in their local pub, decided to form a band. In 1997, after the addition of second guitarist Julian Deane to the lineup, Toploader was born; the following year, the band was signed to Sony's U.K. division. In 1999, with a style reminiscent of the Faces, the Rolling Stones, Stevie Wonder, and Goodbye Yellow Brick Road-era Elton John, Toploader found themselves supporting former Jam frontman Paul Weller on his European tour. In May of that same year, the driving single "Achilles Heel" was released to favorable responses, and Toploader secured spots performing at both the Glastonbury and Reading festivals. Late 1999 saw the release of the second single, "Let the People Know," a joyous, dance-heavy tune which garnered the band comparisons to Jamiroquai. In February 2000, the band would release their most successful single yet, the George Drakoulias-produced "Dancing in the Moonlight," which would remain on the British charts well into 2001. In May 2000, Toploader's first full-length album, Onka's Big Monka, debuted at number five on the British charts and shortly thereafter, the band appeared on the popular television show Top of the Pops alongside Oasis and the Charlatans UK. Their fourth single, "Just Hold On," was released in August 2000. ~ Brandon Gentry, Rovi

Toploader Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Toploader draws 18-24 & 25-34 audiences and holds attention in UNITED KINGDOM, UNITED STATES, PHILIPPINES. The skew is male-leaning (54%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 45,673 avg views per post, with Youtube sustaining the conversation. Audience adjacency to ITV, Mixcloud, Morrisons makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Toploader score 0.61%Low bucket.
Brand: ITVBrand: MixcloudBrand: Morrisons
Followers:152,876
Engagements:934
Rate:0.6%
Posts:312
Views:45,673
Avg Likes:872
Avg Comments:42
Avg Views:45,673

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 152,876 · Engagements 934 · Rate 0.6%
Posts 312 · Views 45,673 · Avg Likes 872 · Avg Comments 42 · Avg Views 45,673
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 46%
25-34: 33%
35-44: 10%
13-17: 6%
Largest: 18-24 (46%); next: 25-34 (33%)
Gender Split Female: 46%
Male: 54%
Non-binary/Other: 0%
Skews male (54%)
Top Countries UNITED KINGDOM (16%)
UNITED STATES (14%)
PHILIPPINES (5%)
BRAZIL (5%)
AUSTRALIA (4%)
Top regions: UNITED KINGDOM (16%), UNITED STATES (14%), PHILIPPINES (5%)
Platform Engagement Instagram: 95 avg likes/post · Youtube: 45,673 avg views/post Best reach: Youtube 45,673 avg views; best engagement: Youtube 777 avg likes

Top Brand Affinities

ITV
Score: 46.76
Mixcloud
Score: 18.52
Morrisons
Score: 17.19
Marks & Spencer
Score: 16.99
Victoria Beckham
Score: 16.85
Amazon Music
Score: 15.99
Sennheiser
Score: 15.27
ASDA
Score: 14.81
Akg
Score: 14.30
British Airways
Score: 12.50
Waitrose
Score: 11.97
Selfridges
Score: 11.35
Brand Category Score
ITV 46.76
Mixcloud 18.52
Morrisons 17.19
Marks & Spencer 16.99
Victoria Beckham 16.85
Amazon Music 15.99
Sennheiser 15.27
ASDA 14.81
Akg 14.30
British Airways 12.50
Waitrose 11.97
Selfridges 11.35
Sainsbury's 10.28
Tesco 9.05
BBC 8.74
Pro Tools 8.60
ALDI 8.08
Costa Coffee 8.07
boohoo 7.96
Carlsberg 7.52
Guinness 7.24
NBC 6.72
Baileys 6.70
Vauxhall 6.65
Spotify Music 6.57
Pioneer 6.40
T.G.I. Friday's 6.35
Cadbury 6.18
DeLorean Motor Company 6.16
Harrods 4.56
eBay 4.54
SoundCloud 4.54
Pilsner Urquell 4.23
Columbia Pictures 4.17
Matrix 4.06
Resident Evil 4.04
Sunnies Studios 3.80
Kickstarter 3.60
Land Rover 3.54
Aperol 3.51
Dr. Martens 3.51
Oculus 3.47
Jack Daniels 3.44
Martini 3.36
Fallout 3.34
Primark 3.22
LEGOLAND 3.17
Lego 3.05
Pizza Hut 3.04
MINI 3.03

Official Profiles

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Artist: Toploader

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Concerts

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