Tones and I

Tones and I — pop artist from AU.

Tones And I is an Australian singer-songwriter and producer who rose to fame in 2019 with her hit single "Dance Monkey." Since then, she has achieved…

Influence: 73.16% Fanbase: 62.07% Trending: 78.71% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Virgin Australia • 69.73% • Very Strong

As of 2025-09-27

7,194,097

Social Media Followers

As of 2025-09-27

00:00:00

Hours Airplay

2025-11-06 23:21:01 UTC

Genres

poppopaustralian popindie popmainstream popalternativealternative

Biography

Tones And I is an Australian singer-songwriter and producer who rose to fame in 2019 with her hit single "Dance Monkey." Since then, she has achieved multi-platinum success worldwide, with her debut EP, The Kids Are Coming, and full-length album, Welcome To The Madhouse, both receiving critical acclaim and commercial success. Tones And I has won multiple ARIA Awards and has performed on various high-profile television shows, showcasing her unique blend of pop music.

With her distinctive vocals and innovative approach to music production, Tones And I continues to push boundaries in the pop music genre. She is known for her captivating live performances and hands-on involvement in all aspects of her music, from writing and performing to producing and directing visuals. Tones And I's impact on the music industry is undeniable, cementing her status as a creative force in the industry.

Top Brand Affinities

Report Date: 2025-09-27

Tones and I has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, BRAZIL, INDIA. A heavily male (56%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 43,600 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Virgin Australia, Myer, Coles signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Tones and I score 0.07% — Low bucket.

Brand: Virgin AustraliaBrand: MyerBrand: Coles

Followers:7,194,097

Engagements:4,801

Rate:0.1%

Posts:1,504

Avg Likes:4,677

Avg Comments:200

Avg Views:61,351

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 7,194,097 · Engagements 4,801 · Rate 0.1% Posts 1,504 · Views 61,351 · Avg Likes 4,677 · Avg Comments 200 · Avg Views 61,351	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 49% 25-34: 32% 35-44: 9% 13-17: 7%	Largest: 18-24 (49%); next: 25-34 (32%)
Gender Split	Female: 44% Male: 56% Non-binary/Other: 0%	Skews male (56%)
Top Countries	UNITED STATES (11%) BRAZIL (8%) INDIA (6%) INDONESIA (6%) PHILIPPINES (4%)	Top regions: UNITED STATES (11%), BRAZIL (8%), INDIA (6%)
Platform Engagement	Instagram: 3,457 avg likes/post · Tiktok: 43,600 avg views/post · Youtube: 17,751 avg views/post	Best reach: Tiktok 43,600 avg views; best engagement: Instagram 3,457 avg likes

Top Brand Affinities

Virgin Australia

Score: 69.73

Myer

Score: 64.08

Coles

Score: 42.80

Vegemite

Score: 42.80

Telstra

Score: 36.06

Qantas

Score: 35.03

Woolworths

Score: 28.70

Afterpay

Score: 15.04

Kmart

Score: 13.68

Holden

Score: 10.66

Arbonne

Score: 9.72

Thermomix

Score: 8.66

Brand	Category	Score
Virgin Australia		69.73
Myer		64.08
Coles		42.80
Vegemite		42.80
Telstra		36.06
Qantas		35.03
Woolworths		28.70
Afterpay		15.04
Kmart		13.68
Holden		10.66
Arbonne		9.72
Thermomix		8.66
New Line Cinema		6.87
Billabong		6.39
boohoo		5.24
Cadbury		4.07
Baileys		3.97
BALMAIN		3.91
Emporium		3.79
ABC		3.71
UberEATS		3.60
Sunnies Studios		3.37
Tomorrowland		3.10
Geocaching		2.87
Martini		2.68
Lollapalooza		2.55
NBC		2.53
Coachella		2.50
Lush		2.20
ASOS		2.06
Paramount Pictures		1.95
Aperol		1.92
Polaroid		1.77
Spotify Music		1.77
Primark		1.75
Guinness		1.73
Showtime		1.72
McLaren		1.69
shein		1.59
Bershka		1.58
New Balance		1.55
Anastasia Beverly Hills		1.54
Bellagio		1.51
KFC		1.50
SoundCloud		1.50
Ray-Ban		1.49
Costco		1.47
Converse		1.44
Red Bull		1.41
Vans		1.41