Tom Gregory

Tom Gregory — pop artist from GB.

For as long as he’s been making music, Tom Gregory has been trying to create “something that I feel could exist in two different worlds – both on a festival…

Influence: 55.87% Fanbase: 31.21% Trending: 68.20% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Commerzbank • 37.20% • Very Strong

As of 2025-09-08

185,276

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:33:22 UTC

Genres

poppopuk popmainstream popelectronictropical housedance

Biography

For as long as he’s been making music, Tom Gregory has been trying to create “something that I feel could exist in two different worlds – both on a festival stage and in pop playlists”, says the 29-year-old singer-songwriter from Northern England. A musician who wears his heart on his sleeve, Tom has had a massive series of airplay hits across Europe including his breakthrough single ‘Fingertips’, ‘Rather Be You’, ‘Never Let Me Down’ (w/ VIZE), ‘River’, ‘Footprints’ and more recently ‘Forget Somebody’, 'Never Look Back'.

Over the past months, Tom played for crowds of 15 000 to 50 000 fans, and opened for superstar band OneRepublic in London (Wembley Arena) as well as all over Europe and unveiled some brand new music; starting with dance-pop smash ‘Dive’, a collaboration with Lost Frequencies, the powerful 'Glow In The Dark' and now 'Wreck'.

Top Brand Affinities

Report Date: 2025-09-08

Tom Gregory speaks to 18-24 & 25-34 audiences with measurable traction in GERMANY, FRANCE, AUSTRIA. Composition is female-leaning (52%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (6,961 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Commerzbank, Accor Hotels, Edeka, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Tom Gregory score 0.72% — Low bucket.

Brand: CommerzbankBrand: Accor HotelsBrand: Edeka

Followers:185,276

Engagements:1,333

Rate:0.7%

Posts:1,412

Avg Likes:1,299

Avg Comments:51

Avg Views:10,096

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 185,276 · Engagements 1,333 · Rate 0.7% Posts 1,412 · Views 10,096 · Avg Likes 1,299 · Avg Comments 51 · Avg Views 10,096	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 49% 25-34: 30% 35-44: 9% 13-17: 7%	Largest: 18-24 (49%); next: 25-34 (30%)
Gender Split	Female: 52% Male: 48% Non-binary/Other: 0%	Skews female (52%)
Top Countries	GERMANY (35%) FRANCE (18%) AUSTRIA (5%) UNITED KINGDOM (4%) UNITED STATES (4%)	Top regions: GERMANY (35%), FRANCE (18%), AUSTRIA (5%)
Platform Engagement	Instagram: 968 avg likes/post · Tiktok: 3,135 avg views/post · Youtube: 6,961 avg views/post	Best reach: Youtube 6,961 avg views; best engagement: Instagram 968 avg likes

Top Brand Affinities

Commerzbank

Score: 37.20

Accor Hotels

Score: 20.49

Edeka

Score: 20.24

Nakd

Score: 17.67

Gamescom

Score: 17.51

Cluse

Score: 14.88

Hummel

Score: 13.74

TUI Group

Score: 13.65

Braun

Score: 13.59

Zalando

Score: 12.95

Amazon Music

Score: 12.29

TUI

Score: 12.15

Brand	Category	Score
Commerzbank		37.20
Accor Hotels		20.49
Edeka		20.24
Nakd		17.67
Gamescom		17.51
Cluse		14.88
Hummel		13.74
TUI Group		13.65
Braun		13.59
Zalando		12.95
Amazon Music		12.29
TUI		12.15
ESPRIT		11.37
Lidl		10.47
Lufthansa		8.47
River Island		6.40
Haribo		6.26
Primark		5.62
MISSGUIDED		5.59
Daniel Wellington		5.44
Ryanair		4.94
boohoo		4.91
essie		4.82
Aperol		4.73
Ableton		4.52
ASOS		4.36
Tomorrowland		4.29
Hollister Co		4.27
Lollapalooza		4.17
UEFA		4.08
Superdry		3.89
Topshop		3.69
Pull&Bear		3.66
Heinz		3.52
Urban Outfitters		3.50
Lindt		3.43
Polaroid		3.30
Tommy Hilfiger		3.18
NBC		3.17
Calvin Klein		3.10
Spotify Music		3.08
Harrods		2.86
H&M		2.85
Dr. Martens		2.78
Michael Kors		2.73
Stradivarius		2.60
LEGOLAND		2.50
Garnier		2.48
MTV		2.38
BBC		2.37