The Postal Service

The Postal Service

Country: US

Influence: 64.81% Fanbase: 55.72% Trending: 69.35% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Warby Parker • 25.28% • Very Strong

As of 2025-09-10

116,962

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 11:35:05 UTC

Genres

popindie popindietronicaseattle indierockmodern rockrockalternative rockalternativeindie rockelectronicelectronic

Biography

Named for the courier service that allowed them to trade song ideas while living in different locales, the Postal Service is a long-distance indie-electronic collaboration between Death Cab for Cutie singer Ben Gibbard and Dntel's Jimmy Tamborello. Adding to the project's star status is Rilo Kiley's Jenny Lewis and former Tattle Tale member Jen Wood, both of whom contributed backing vocals on the group's acclaimed, platinum-selling 2003 debut, Give Up.

Tamborello and Gibbard first worked together in 2001, when Gibbard provided vocals for the title track of Dntel's This Is the Dream of Evan and Chan EP. From there, the duo continued to collaborate via mail, with Tamborello sending instrumental tracks and Gibbard adding guitars, vocals, and lyrics. The results were packaged into the group's only album, Give Up, which was released in 2003 by Sub Pop. The disc had sold over 500,000 copies by 2005, prompting the band's co-founders to begin work on a second album. Work stalled as both musicians found themselves devoting more time to their main projects, however, and the Postal Service remained on indefinite hiatus for the rest of the decade. During that time, Tamborello continued to work on Dntel albums such as 2007's Dumb Luck and 2012's Aimlessness. Likewise, Gibbard resumed work with Death Cab for Cutie on albums like 2003's breakthrough Transatlanticism; in 2012, Gibbard released his first solo album, Former Lives.

The following year, Gibbard and Tamborello reunited to commemorate Give Up's tenth anniversary, an event that included the release of a deluxe reissue of the album as well as dates at that year's Coachella Festival. The group officially ceased operations in 2013 after a final performance at that year's Lollapalooza. In 2020, the band released the concert LP Everything Will Change, which was recorded live at the Greek Theatre in Berkeley, California, during their 2013 reunion tour. ~ Heather Phares, Rovi

The Postal Service Marketing Affinity & Brand Fit Data

Report Date: 2025-09-10

The Postal Service resonates with 25-34 & 18-24 audiences and sustains presence in UNITED STATES, CANADA, MEXICO. The demographic is heavily male (67%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 6,745 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Warby Parker, Pacific Northwest Wonderland, bonappetitmag maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The Postal Service score 2.40%Strong bucket.
Brand: Warby ParkerBrand: Pacific Northwest WonderlandBrand: bonappetitmag
Followers:116,962
Engagements:2,803
Rate:2.4%
Posts:246
Views:8,011
Avg Likes:2,756
Avg Comments:58
Avg Views:8,011

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 116,962 · Engagements 2,803 · Rate 2.4%
Posts 246 · Views 8,011 · Avg Likes 2,756 · Avg Comments 58 · Avg Views 8,011
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 45%
18-24: 33%
35-44: 15%
45-64: 4%
Largest: 25-34 (45%); next: 18-24 (33%)
Gender Split Female: 33%
Male: 67%
Non-binary/Other: 0%
Skews male (67%)
Top Countries UNITED STATES (64%)
CANADA (5%)
MEXICO (3%)
UNITED KINGDOM (3%)
SPAIN (3%)
Top regions: UNITED STATES (64%), CANADA (5%), MEXICO (3%)
Platform Engagement Instagram: 2,217 avg likes/post · Tiktok: 6,745 avg views/post · Youtube: 1,266 avg views/post Best reach: Tiktok 6,745 avg views; best engagement: Instagram 2,217 avg likes

Top Brand Affinities

Warby Parker
Score: 25.28
Pacific Northwest Wonderland
Score: 16.00
bonappetitmag
Score: 15.88
Coors
Score: 10.47
Madewell
Score: 10.34
Paramount Pictures
Score: 9.59
Coachella
Score: 8.89
Amazon Music
Score: 7.94
Glossier
Score: 7.72
Lollapalooza
Score: 6.69
Ableton
Score: 6.37
Kickstarter
Score: 6.19
Brand Category Score
Warby Parker 25.28
Pacific Northwest Wonderland 16.00
bonappetitmag 15.88
Coors 10.47
Madewell 10.34
Paramount Pictures 9.59
Coachella 8.89
Amazon Music 7.94
Glossier 7.72
Lollapalooza 6.69
Ableton 6.37
Kickstarter 6.19
Verizon 5.99
Walgreens 5.93
Target 5.90
Taco Bell 5.77
Columbia Pictures 5.61
Hot Topic 5.60
Anthropologie 5.44
Airbnb 5.44
Oculus 5.39
Kodak 5.32
Showtime 5.11
NORDSTROM 4.90
Nickelodeon 4.71
Gillette 4.71
Fujifilm 4.56
Spotify Music 4.54
Polaroid 4.51
Pilsner Urquell 4.48
Margaritaville 4.45
Emporium 4.45
NHL 4.43
Dr. Martens 4.19
BarkBox 4.18
Guinness 4.05
OLD NAVY 4.01
Costco 3.91
Pixar 3.87
Star Wars 3.61
Busch 3.59
Chipotle Mexican Grill 3.58
Bethesda Softworks 3.47
Heinz 3.46
Nintendo 3.39
Kate Spade 3.29
Summit Entertainment 3.28
Cadillac 3.25
Leica 3.16
Bellagio 3.01

Official Profiles

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Artist: The Postal Service

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Concerts

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