The Palms

The Palms — r&b, funk & soul artist from US.

Started in Los Angeles, CA in 2015, The Palms have become a formidable player in today’s Independent musical landscape. With an underground modern day classic…

Influence: 48.50% Fanbase: 16.16% Trending: 64.67% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 42.96% • Very Strong

As of 2025-09-08

87,273

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 20:33:26 UTC

Genres

r&b, funk & soulvapor soulrockmodern rockalternativealternative

Biography

Started in Los Angeles, CA in 2015, The Palms have become a formidable player in today’s Independent musical landscape. With an underground modern day classic in “Push Off,” as well as an ever growing and beloved catalogue, they’ve generated 100’s of millions of streams, all while remaining 100% ownership, independence and loyal to their DIY ethos.  
"The Palms have shifted toward creating music that is as catchy as pop, yet melded with poignant elements of blues, hip-hop, rock, and reggae. Rothbard's distinct vocals also invite the listener into each track, allowing the duo's intended messages to come through while simultaneously leaving space for individual interpretations."
- Interview Magazine -
 
www.thepalmsmusic.com

Top Brand Affinities

Report Date: 2025-09-08

The Palms stands out with 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, FRANCE. The profile is heavily male (57%), and content lands hardest on Youtube, where posts average 650 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Live Nation, Coachella, Free People, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes The Palms a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Palms score 0.37% — Low bucket.

Brand: Live NationBrand: CoachellaBrand: Free People

Followers:87,273

Engagements:322

Rate:0.4%

Posts:213

Avg Likes:321

Avg Comments:19

Avg Views:650

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 87,273 · Engagements 322 · Rate 0.4% Posts 213 · Views 650 · Avg Likes 321 · Avg Comments 19 · Avg Views 650	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 33% 35-44: 8% 13-17: 5%	Largest: 18-24 (51%); next: 25-34 (33%)
Gender Split	Female: 43% Male: 57% Non-binary/Other: 0%	Skews male (57%)
Top Countries	UNITED STATES (20%) BRAZIL (8%) FRANCE (6%) MEXICO (5%) UNITED KINGDOM (4%)	Top regions: UNITED STATES (20%), BRAZIL (8%), FRANCE (6%)
Platform Engagement	Instagram: 290 avg likes/post · Youtube: 650 avg views/post	Best reach: Youtube 650 avg views; best engagement: Instagram 290 avg likes

Top Brand Affinities

Live Nation

Score: 42.96

Coachella

Score: 9.83

Free People

Score: 8.25

Amazon Music

Score: 7.72

Lollapalooza

Score: 7.20

Coors

Score: 6.96

Ableton

Score: 6.95

Volcom

Score: 5.87

Spotify Music

Score: 5.33

iHeartRadio Music Awards

Score: 4.88

Pacific Northwest Wonderland

Score: 4.80

Kodak

Score: 4.74

Brand	Category	Score
Live Nation		42.96
Coachella		9.83
Free People		8.25
Amazon Music		7.72
Lollapalooza		7.20
Coors		6.96
Ableton		6.95
Volcom		5.87
Spotify Music		5.33
iHeartRadio Music Awards		4.88
Pacific Northwest Wonderland		4.80
Kodak		4.74
Hurley		4.15
Urban Outfitters		4.14
Leica		3.91
Summit Entertainment		3.88
Billabong		3.77
Dr. Martens		3.66
Polaroid		3.50
NBC		3.45
SoundCloud		3.44
Paramount Pictures		3.29
Fujifilm		2.94
Vans		2.93
Lululemon Athletica		2.92
Los Angeles Lakers		2.85
Airbnb		2.80
Snapseed		2.70
MTV		2.68
KTM		2.58
Beats Electronics		2.53
Cadillac		2.49
Sunnies Studios		2.48
Target		2.46
Showtime		2.41
Busch		2.38
Jack Daniels		2.35
A Game of Tones		2.32
The North Face		2.24
Levi's		2.21
Pepsi		2.18
Aperol		2.00
GoPro		1.96
ASOS		1.91
Red Bull		1.88
The Olympic Games		1.84
HBO		1.78
FashionNova		1.77
Budweiser		1.76
Converse		1.74