The Holdup
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
30,178
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:33:22 UTC
Genres
Biography
The Holdup maintains consistent pull among 18-24 & 25-34 audiences across UNITED STATES, FRANCE, MEXICO. The audience leans heavily male (72%), so brand cues around style and status perform well. The clearest reach is on Youtube with 734 avg views per post; Instagram functions as the community touchpoint. Affinity with Akg, Pro Tools, Akai makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 30,178 · Engagements 487 · Rate 1.6% Posts 502 · Views 734 · Avg Likes 486 · Avg Comments 34 · Avg Views 734 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 44% 25-34: 43% 35-44: 9% 13-17: 3% |
Largest: 18-24 (44%); next: 25-34 (43%) |
| Gender Split |
Female: 28% Male: 72% Non-binary/Other: 0% |
Skews male (72%) |
| Top Countries |
UNITED STATES (85%) FRANCE (4%) MEXICO (3%) ARGENTINA (2%) BRAZIL (2%) |
Top regions: UNITED STATES (85%), FRANCE (4%), MEXICO (3%) |
| Platform Engagement | Instagram: 460 avg likes/post · Youtube: 734 avg views/post | Best reach: Youtube 734 avg views; best engagement: Instagram 460 avg likes |
Top Brand Affinities
Akg
Pro Tools
Akai
Sennheiser
MOOG
Coors
Amazon Music
Barstool Sports
Bud Light
Volcom
Jameson
Coachella
| Brand | Category | Score |
|---|---|---|
| Akg | 28.10 | |
| Pro Tools | 24.83 | |
| Akai | 22.18 | |
| Sennheiser | 17.59 | |
| MOOG | 14.07 | |
| Coors | 11.86 | |
| Amazon Music | 10.46 | |
| Barstool Sports | 10.24 | |
| Bud Light | 8.47 | |
| Volcom | 7.28 | |
| Jameson | 7.00 | |
| Coachella | 6.45 | |
| Pacific Northwest Wonderland | 6.33 | |
| Ableton | 6.16 | |
| Margaritaville | 5.09 | |
| Free People | 5.06 | |
| SoundCloud | 4.87 | |
| Hurley | 4.75 | |
| Spotify Music | 4.74 | |
| Hollister Co | 4.53 | |
| iHeartRadio Music Awards | 4.44 | |
| Taco Bell | 4.36 | |
| Acura | 4.11 | |
| Steve Madden | 4.10 | |
| Nixon | 4.07 | |
| ESPN | 4.04 | |
| Billabong | 3.95 | |
| Beats Electronics | 3.88 | |
| Gillette | 3.81 | |
| Budweiser | 3.71 | |
| Busch | 3.65 | |
| NHL | 3.65 | |
| GMC | 3.36 | |
| NBC | 3.27 | |
| Nickelodeon | 3.27 | |
| NFL | 3.25 | |
| Hennessy | 3.22 | |
| Monster Beverage | 3.21 | |
| Vans | 3.06 | |
| MTV | 3.01 | |
| Urban Outfitters | 2.97 | |
| Chrysler | 2.96 | |
| Jeep | 2.90 | |
| Dr. Martens | 2.79 | |
| Carhartt | 2.76 | |
| Lollapalooza | 2.76 | |
| Cadillac | 2.64 | |
| GoPro | 2.64 | |
| UFC | 2.61 | |
| Los Angeles Lakers | 2.59 |
Official Profiles
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Concerts
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| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
