The Format
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-21
29,177
Social Media Followers
As of 2025-09-21
00:00:00
Hours Airplay
2025-12-07 11:39:48 UTC
Genres
Biography
Despite the problems, the band still managed to develop a devoted (and rapidly growing) fan base that expanded far beyond Phoenix's city limits. Through an engaging live show, their music continued to spread nationwide, and the Format even scored dates opening for Yellowcard and Something Corporate on their spring 2004 co-headlining tour. The Snails EP appeared in 2005, which the Format sold through their website and on spring dates with Taking Back Sunday and Jimmy Eat World. The group was eventually, and willingly, dropped from Atlantic that fall when the label could not see eye to eye with the band's musical vision. Upon their split, various other majors approached the Format, but they ultimately decided to release their next album, Dog Problems, through their own imprint, Vanity Label Records (distributed by Sony/BMG). The record was issued in July 2006 (though it was available for online download a few months prior), and summer was spent headlining shows around the country with Rainer Maria, Anathallo, and others in tow. ~ Corey Apar, Rovi
The Format has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, BRAZIL, INDONESIA. A heavily male (64%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 10,132 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Live Nation, Warby Parker, bonappetitmag signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 29,177 · Engagements 2,841 · Rate 9.7% Posts 51 · Views 10,132 · Avg Likes 2,817 · Avg Comments 133 · Avg Views 10,132 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 43% 25-34: 37% 35-44: 9% 13-17: 6% |
Largest: 18-24 (43%); next: 25-34 (37%) |
| Gender Split |
Female: 36% Male: 64% Non-binary/Other: 0% |
Skews male (64%) |
| Top Countries |
UNITED STATES (56%) BRAZIL (5%) INDONESIA (4%) UNITED KINGDOM (3%) ARGENTINA (2%) |
Top regions: UNITED STATES (56%), BRAZIL (5%), INDONESIA (4%) |
| Platform Engagement | Instagram: 2,681 avg likes/post · Youtube: 10,132 avg views/post | Best reach: Youtube 10,132 avg views; best engagement: Instagram 2,681 avg likes |
Top Brand Affinities
Live Nation
Warby Parker
bonappetitmag
Arctic Fox hair Color
Madewell
Coors
Amazon Music
Hot Topic
Free People
Taco Bell
Target
Glossier
| Brand | Category | Score |
|---|---|---|
| Live Nation | 22.95 | |
| Warby Parker | 18.12 | |
| bonappetitmag | 15.44 | |
| Arctic Fox hair Color | 15.31 | |
| Madewell | 13.36 | |
| Coors | 10.72 | |
| Amazon Music | 8.63 | |
| Hot Topic | 7.44 | |
| Free People | 7.21 | |
| Taco Bell | 7.18 | |
| Target | 7.09 | |
| Glossier | 7.06 | |
| Delta | 7.06 | |
| Lollapalooza | 6.84 | |
| Coachella | 6.78 | |
| Pacific Northwest Wonderland | 6.56 | |
| Influenster | 6.55 | |
| Verizon | 6.32 | |
| Paramount Pictures | 6.10 | |
| Anthropologie | 6.05 | |
| Gillette | 5.68 | |
| Showtime | 5.36 | |
| NORDSTROM | 5.25 | |
| Costco | 5.23 | |
| Columbia Pictures | 5.17 | |
| Jameson | 5.13 | |
| Walgreens | 5.13 | |
| iHeartRadio Music Awards | 4.91 | |
| Margaritaville | 4.83 | |
| Airbnb | 4.76 | |
| BarkBox | 4.73 | |
| Kroger | 4.72 | |
| HomeGoods | 4.68 | |
| Chick-fil-A | 4.64 | |
| Heinz | 4.57 | |
| PetSmart | 4.42 | |
| Pilsner Urquell | 4.39 | |
| Busch | 4.35 | |
| Nickelodeon | 4.34 | |
| The Home Depot | 4.31 | |
| Bud Light | 4.29 | |
| Kickstarter | 4.27 | |
| NHL | 4.23 | |
| OLD NAVY | 4.15 | |
| Shake Shack | 3.99 | |
| Kate Spade | 3.88 | |
| American Eagle | 3.86 | |
| Spotify Music | 3.85 | |
| Pfizer | 3.81 | |
| Urban Outfitters | 3.74 |
Official Profiles
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LoginArtist: The Format
The map shows every radio station that aired The Format today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams (2025-09-21)
Total: 139,907
| PLATFORM | TOTAL | % | |
|---|---|---|---|
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129,692 | 92.70% |
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10,215 | 7.30% |
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















