The Format

The Format

Country: US

Influence: 55.57% Fanbase: 38.66% Trending: 64.02% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 22.95% • Very Strong

As of 2025-09-21

29,177

Social Media Followers

As of 2025-09-21

00:00:00

Hours Airplay

2025-12-07 11:39:48 UTC

Genres

popindie poppoprockrockpop rockpunkemo

Biography

Self-described as a "desert pop" band, the Format materialized around two friends, vocalist Nate Ruess and multi-instrumentalist Sam Means, in the early 2000s. Taking influence from '60s music to craft their own spirited indie pop melodies, the Arizona-based pair were barely in their twenties when they laid down a five-song EP with producer Bob Hoag. Next thing they knew, the first track from that EP -- the aptly titled "The First Single" -- found its way onto local radio and became a minor hometown hit. By the spring of 2002, the Format had caught the attention of various major labels and chose to ink a deal with Elektra. They wrote songs together via acoustic guitar, and their debut full-length, Interventions and Lullabies, was issued in October 2003. But when Elektra was later absorbed into Atlantic Records, the album -- a solid effort of breezy and summery, catchy tunes -- got lost in the shuffle.

Despite the problems, the band still managed to develop a devoted (and rapidly growing) fan base that expanded far beyond Phoenix's city limits. Through an engaging live show, their music continued to spread nationwide, and the Format even scored dates opening for Yellowcard and Something Corporate on their spring 2004 co-headlining tour. The Snails EP appeared in 2005, which the Format sold through their website and on spring dates with Taking Back Sunday and Jimmy Eat World. The group was eventually, and willingly, dropped from Atlantic that fall when the label could not see eye to eye with the band's musical vision. Upon their split, various other majors approached the Format, but they ultimately decided to release their next album, Dog Problems, through their own imprint, Vanity Label Records (distributed by Sony/BMG). The record was issued in July 2006 (though it was available for online download a few months prior), and summer was spent headlining shows around the country with Rainer Maria, Anathallo, and others in tow. ~ Corey Apar, Rovi

The Format Marketing Affinity & Brand Fit Data

Report Date: 2025-09-21

The Format has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, BRAZIL, INDONESIA. A heavily male (64%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 10,132 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Live Nation, Warby Parker, bonappetitmag signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The Format score 9.74%Very Strong bucket.
Brand: Live NationBrand: Warby ParkerBrand: bonappetitmag
Followers:29,177
Engagements:2,841
Rate:9.7%
Posts:51
Views:10,132
Avg Likes:2,817
Avg Comments:133
Avg Views:10,132

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 29,177 · Engagements 2,841 · Rate 9.7%
Posts 51 · Views 10,132 · Avg Likes 2,817 · Avg Comments 133 · Avg Views 10,132
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 43%
25-34: 37%
35-44: 9%
13-17: 6%
Largest: 18-24 (43%); next: 25-34 (37%)
Gender Split Female: 36%
Male: 64%
Non-binary/Other: 0%
Skews male (64%)
Top Countries UNITED STATES (56%)
BRAZIL (5%)
INDONESIA (4%)
UNITED KINGDOM (3%)
ARGENTINA (2%)
Top regions: UNITED STATES (56%), BRAZIL (5%), INDONESIA (4%)
Platform Engagement Instagram: 2,681 avg likes/post · Youtube: 10,132 avg views/post Best reach: Youtube 10,132 avg views; best engagement: Instagram 2,681 avg likes

Top Brand Affinities

Live Nation
Score: 22.95
Warby Parker
Score: 18.12
bonappetitmag
Score: 15.44
Arctic Fox hair Color
Score: 15.31
Madewell
Score: 13.36
Coors
Score: 10.72
Amazon Music
Score: 8.63
Hot Topic
Score: 7.44
Free People
Score: 7.21
Taco Bell
Score: 7.18
Target
Score: 7.09
Glossier
Score: 7.06
Brand Category Score
Live Nation 22.95
Warby Parker 18.12
bonappetitmag 15.44
Arctic Fox hair Color 15.31
Madewell 13.36
Coors 10.72
Amazon Music 8.63
Hot Topic 7.44
Free People 7.21
Taco Bell 7.18
Target 7.09
Glossier 7.06
Delta 7.06
Lollapalooza 6.84
Coachella 6.78
Pacific Northwest Wonderland 6.56
Influenster 6.55
Verizon 6.32
Paramount Pictures 6.10
Anthropologie 6.05
Gillette 5.68
Showtime 5.36
NORDSTROM 5.25
Costco 5.23
Columbia Pictures 5.17
Jameson 5.13
Walgreens 5.13
iHeartRadio Music Awards 4.91
Margaritaville 4.83
Airbnb 4.76
BarkBox 4.73
Kroger 4.72
HomeGoods 4.68
Chick-fil-A 4.64
Heinz 4.57
PetSmart 4.42
Pilsner Urquell 4.39
Busch 4.35
Nickelodeon 4.34
The Home Depot 4.31
Bud Light 4.29
Kickstarter 4.27
NHL 4.23
OLD NAVY 4.15
Shake Shack 3.99
Kate Spade 3.88
American Eagle 3.86
Spotify Music 3.85
Pfizer 3.81
Urban Outfitters 3.74

Official Profiles

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Artist: The Format

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired The Format today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams (2025-09-21)

Total: 139,907

PLATFORM TOTAL %
Spotify Spotify 129,692 92.70%
Pandora Pandora 10,215 7.30%
Anghami Anghami 0 0.00%
Audiomack Audiomack 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Last.fm Last.fm 0 0.00%
Tidal Tidal 0 0.00%
Yandex Yandex 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
No upcoming concerts found.

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