The Chicks Brand Affinity ranks highest Peloton at 15.46% . Very Strong. Score DMDB 66.25% | Fanbase 68.82%

The Chicks — country artist from US.

The Chicks are a multi-platinum selling band known for their influential music. Since their debut album, WIDE OPEN SPACES in 1998, they have garnered a large…

The Chicks

Recognizable

Country: US | Artist ID: 11e81bd1-1134-0af2-9263-a0369fe50396

Find Artist

Genres

countrycountrycountry dawn

Influential: 66.25% Fanbase: 68.82% Trending: 64.97%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Peloton • 15.46% • Very Strong

As of 2025-09-10

1,376,696

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 66.25% | Fanbase 68.82% | Trending 64.97% | CAREER STAGE: MAINSTREAM

Biography

The Chicks are a multi-platinum selling band known for their influential music. Since their debut album, WIDE OPEN SPACES in 1998, they have garnered a large global following. By March 2020, they had sold 33 million certified albums worldwide, making them the top-selling all-female band and biggest-selling country group in the U.S. during the Nielsen SoundScan era.

With 13 GRAMMY Awards and other accolades, The Chicks' 2006 album TAKING THE LONG WAY won five GRAMMYs, including "Album of the Year." Known for their outspoken songs and on-stage presence, they have sold over $100 million in concert tickets. In 2020, after a 14-year hiatus, The Chicks released their fifth studio album, GASLIGHTER.

Report Date: 2025-09-10

The Chicks indexes high with fans in the 25-34 range in UNITED STATES, CANADA, UNITED KINGDOM. The skew is heavily female (66%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 359,880 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Peloton, Scotiabank, REVOLVE, making streetwear, music platforms, and lifestyle products a natural test bed. Choose The Chicks when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Chicks score 2.26% — Strong bucket.

Brand: PelotonBrand: ScotiabankBrand: REVOLVE

Followers:1,376,696

Engagements:31,091

Rate:2.3%

Posts:281

Avg Likes:30,345

Avg Comments:837

Avg Views:551,430

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,376,696 · Engagements 31,091 · Rate 2.3% Posts 281 · Views 551,430 · Avg Likes 30,345 · Avg Comments 837 · Avg Views 551,430	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 33% 18-24: 31% 35-44: 18% 45-64: 15%	Largest: 25-34 (33%); next: 18-24 (31%)
Gender Split	Female: 66% Male: 34% Non-binary/Other: 0%	Skews female (66%)
Top Countries	UNITED STATES (52%) CANADA (8%) UNITED KINGDOM (6%) AUSTRALIA (4%) BRAZIL (4%)	Top regions: UNITED STATES (52%), CANADA (8%), UNITED KINGDOM (6%)
Platform Engagement	Instagram: 19,056 avg likes/post · Tiktok: 191,550 avg views/post · Youtube: 359,880 avg views/post	Best reach: Youtube 359,880 avg views; best engagement: Instagram 19,056 avg likes

Top Brand Affinities

Peloton

Score: 15.46

Scotiabank

Score: 11.59

REVOLVE

Score: 11.29

Anthropologie

Score: 10.93

Madewell

Score: 10.47

Houston Livestock Show and Rodeo

Score: 9.26

Barbie

Score: 8.59

J.Crew

Score: 8.47

Kroger

Score: 8.23

iHeartRadio Music Awards

Score: 7.64

Publix

Score: 7.63

Verizon

Score: 7.55

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Top Brand Affinities

Brand	Category	Score
Peloton		15.46
Scotiabank		11.59
REVOLVE		11.29
Anthropologie		10.93
Madewell		10.47
Houston Livestock Show and Rodeo		9.26
Barbie		8.59
J.Crew		8.47
Kroger		8.23
iHeartRadio Music Awards		7.64
Publix		7.63
Verizon		7.55
Glossier		7.52
Marshalls		7.32
T.J. Maxx		7.24
Margaritaville		7.11
Delta		7.04
Influenster		7.02
Coors		5.89
Kmart		5.79
Free People		5.74
OLD NAVY		5.57
Walgreens		5.52
MamaBear		5.38
Target		5.33
Chick-fil-A		5.29
HomeGoods		5.18
ULTA Beauty		5.07
NBC		4.82
The Home Depot		4.76
Urban Outfitters		4.67
Busch		4.57
Pacific Northwest Wonderland		4.54
Steve Madden		4.49
BarkBox		4.33
Baileys		4.25
Dunkin' Donuts		4.25
Gillette		4.14
Budweiser		4.13
Kate Spade		4.11
Paramount Pictures		3.92
Redken		3.92
Walmart		3.78
Pfizer		3.75
NORDSTROM		3.74
NHL		3.73
Holden		3.65
American Eagle		3.62
Abercrombie & Fitch		3.59
Gatorade		3.57