The Beatnuts

The Beatnuts — hip-hop & rap artist from US.

An underground Latino crew who moved from being strictly producers to make some action on the other side of the mixing board as well, the Beatnuts first hooked…

Influence: 56.40% Fanbase: 34.55% Trending: 67.33% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Akai • 112.56% • Very Strong

As of 2025-09-08

127,091

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:06:55 UTC

Genres

hip-hop & raphip hoprapqueens hip hopgangster rapeast coast hip hophip-hop/raphardcore hip hopalternative hip hopturntablismcontemporary hip hop

Biography

An underground Latino crew who moved from being strictly producers to make some action on the other side of the mixing board as well, the Beatnuts first hooked up in the late '80s, with Junkyard Ju-Ju (aka JuJu, born Jerry Tineo) and Psycho Les (born Lester Fernandez) being joined by Fashion (aka Kool Fashion, born Berntony Smalls). After working with the Jungle Brothers, the trio connected with Monie Love on a production job for "Pups Lickin Bone" from her 1990 debut album, Down to Earth. They also worked on remixes for Cypress Hill, Naughty by Nature, da Lench Mob, and Prime Minister Pete Nice, earning their own contract with Combat Records for the 1993 mini-LP Intoxicated Demons. The album's release was held up when Kool Fashion was arrested and jailed for six months on a drug conviction, but the Beatnuts released a self-titled album the following year, on Violator/Relativity. After a hiatus verging on three years, Fashion became a Muslim and left the Beatnuts, releasing his debut solo album, God Connections, with production help from his old bandmates. JuJu and Psycho Les finally returned to release the Beatnuts' third album, Stone Crazy, in 1997. Musical Massacre followed two years later. Take It or Squeeze It, issued in spring 2001, captured the Beatnuts' danceable funk as well as collaborations with Method Man and Fat Man Scoop. The next year, The Originators brought back Al Tariq (that is, Kool Fashion) and delivered another round of bionic beats. ~ John Bush, Rovi

Top Brand Affinities

Report Date: 2025-09-08

The Beatnuts indexes high with fans in the 25-34 range in UNITED STATES, COLOMBIA, BRAZIL. The skew is heavily male (85%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 229,118 avg views per post; Youtube rounds out day-to-day engagement. The brand graph leans toward Akai, Mixcloud, Pro Tools, making streetwear, music platforms, and lifestyle products a natural test bed. Choose The Beatnuts when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Beatnuts score 3.52% — Very Strong bucket.

Brand: AkaiBrand: MixcloudBrand: Pro Tools

Followers:127,091

Engagements:4,477

Rate:3.5%

Posts:657

Avg Likes:4,243

Avg Comments:287

Avg Views:229,118

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 127,091 · Engagements 4,477 · Rate 3.5% Posts 657 · Views 229,118 · Avg Likes 4,243 · Avg Comments 287 · Avg Views 229,118	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 45% 18-24: 28% 35-44: 19% 45-64: 5%	Largest: 25-34 (45%); next: 18-24 (28%)
Gender Split	Female: 15% Male: 85% Non-binary/Other: 0%	Skews male (85%)
Top Countries	UNITED STATES (30%) COLOMBIA (5%) BRAZIL (5%) GERMANY (4%) UNITED KINGDOM (4%)	Top regions: UNITED STATES (30%), COLOMBIA (5%), BRAZIL (5%)
Platform Engagement	Instagram: 216 avg likes/post · Youtube: 229,118 avg views/post	Best reach: Youtube 229,118 avg views; best engagement: Youtube 4,027 avg likes

Top Brand Affinities

Akai

Score: 112.56

Mixcloud

Score: 70.69

Pro Tools

Score: 29.57

Pioneer

Score: 27.10

Amazon Music

Score: 25.20

Marc O'Polo

Score: 24.90

Beats Electronics

Score: 22.27

Ableton

Score: 21.76

MOOG

Score: 20.89

Everlast

Score: 14.53

WNBA

Score: 13.93

DC Shoes

Score: 13.49

Brand	Category	Score
Akai		112.56
Mixcloud		70.69
Pro Tools		29.57
Pioneer		27.10
Amazon Music		25.20
Marc O'Polo		24.90
Beats Electronics		22.27
Ableton		21.76
MOOG		20.89
Everlast		14.53
WNBA		13.93
DC Shoes		13.49
New Era		13.19
CNN		11.98
SoundCloud		11.42
iHeartRadio Music Awards		10.71
Hennessy		9.81
Atmos		9.37
Sneakerhead		9.25
MTV		9.01
ESPN		8.85
Champion		8.45
Sneaker News		8.20
Los Angeles Lakers		8.10
Spotify Music		7.73
Hasbro		7.27
Foot Locker		7.20
Sole Collector		7.17
Timberland		6.93
Polo Ralph Lauren		6.87
Warner Bros		6.79
DeLorean Motor Company		6.77
NBA		6.71
Capcom		6.57
Universal		6.31
Carhartt		6.14
Stüssy		6.10
Clarks		6.08
Stone Island		5.98
Nice Kicks		5.98
NFL		5.86
Kickstagram		5.84
Jameson		5.25
Sega		5.16
Transformers		4.73
Comedy Central		4.70
Supreme		4.53
The North Face		4.49
Columbia Pictures		4.13
Verizon		3.91