The Bamboos

The Bamboos

Country: AU

Influence: 59.68% Fanbase: 48.66% Trending: 65.19% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 71.65% • Very Strong

As of 2025-09-08

14,902

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:30:22 UTC

Genres

r&b, funk & soulneo soulr&b/soulfunksoulmodern funkrnbjazz & standardsnu jazzhip-hop & rapbboyelectronicafrobeat

Biography

Australian soul group the Bamboos progressed from bare-bones deep funk revivalists to a more ambitious, mature act, stepping up the production values and scoring radio hits in their native country. On their early singles and 2006 debut album Step It Up, the band played old-fashioned, primarily instrumental funk with a strong emphasis on repeated grooves, simplicity, and low-tech recording techniques. They gradually began working with more vocalists, particularly Kylie Auldist, who has sung on all of their subsequent albums. Releases such as 2010's 4 incorporated hip-hop, psychedelic pop, and cinematic music into the group's sound, and later efforts like 2018's Night Time People contained their most radio-friendly material. The band returned to their earlier deep funk sound with 2021's Hard Up.

Bamboos founding member and guitarist Lance Ferguson, who also releases electronic side projects under his DJ name Lanu, began the group as a four-piece in 2000 to play a string of concerts in Melbourne club The Night Cat. Joining him for this initial version of the band were Ben Grayson on Hammond organ, Stuart Speed on bass, and Scott Lambie on drums, playing straightforward New Orleans funk in a style heavily influenced by the Meters. After this string of concerts, the Bamboos expanded to add a horn section consisting of Ross Irwin on trumpet and Anton Delecca on tenor saxophone and flute. Drummer Danny Farrugia and bass player Yuri Pavlinov completed the shaken-up lineup.

Following the model of Daptone founder Gabriel Roth, their first independent releases were vinyl 45s, which attracted the attention of the Tru Thoughts label. In 2005 they worked on their debut full-length for Tru Thoughts, Step It Up, which appeared in 2006. While mostly instrumental, labelmate Alice Russell sang on two cuts. This was followed by Rawville in 2007, a much more vocal-heavy effort featuring rapper Ohmega Watts and singers Tyra Hammond, Fallon Williams, and Kylie Auldist. The group brought Auldist on tour with them, and Tru Thoughts was so impressed that they signed her as a solo artist. The group backed her up on 2008's Just Say: The Bamboos Present Kylie Auldist, and she also appeared on their live album, Listen! Hear! Live!!!, and the Northern soul-influenced studio offering Side-Stepper, which also featured Melbourne singer Megan Washington and British rapper TY. By this time, Phil Noy had joined the band on tenor sax.

The Bamboos' work on the soundtrack to Nintendo game De Blob exposed their music to the greatest number of listeners when the game went multi-platinum, selling hundreds of thousands of copies. They also placed songs in TV shows like Grey’s Anatomy, One Tree Hill, Ugly Betty, and Underbelly, as well as the film Crazy Stupid Love. In 2010, their fourth album, 4, was released, with rapper Lyrics Born guesting on one song, and more of a psychedelic influence than their earlier material. 2012's Medicine Man featured a greater range of vocalists, with Aloe Blacc, Tim Rogers, and Megan Washington joining, in addition to regulars Auldist and Ella Thompson. The Rogers-sung "I Got Burned" became the band's biggest crossover radio hit, reaching number 14 on the ARIA Australian Singles Chart.

2013's Fever in the Road was released through Ferguson's own Pacific Theatre label, and was sung entirely by Auldist and Thompson. Simon Mavin played keyboards on the album, but he left the Bamboos in order to focus on his other band, Hiatus Kaiyote, and he was replaced by Luke Saunders. The Bamboos toured with Rogers following the success of "I Got Burned," performing arrangements of songs by his former band You Am I, as well as original material. Collaborative full-length The Rules of Attraction was released by Atlantic in 2015, and the Bamboos performed with Rogers throughout 2016. Ferguson released solo album Raw Material in 2017, and the Bamboos went through several line-up changes before their much-delayed Night Time People appeared in 2018. By Special Arrangement, an album containing orchestral arrangements of Bamboos' songs as well as a few covers, was released in 2019. Tenth studio album Hard Up was scheduled for a 2020 release, but due to the COVID-19 pandemic halting live performances, it surfaced in 2021, as the band was able to return to the stage with two performances backed by the Melbourne Symphony Orchestra. A return to the band's initial raw funk sound, Hard Up included seven songs sung by Auldist in addition to guest appearances by Durand Jones, Joey Dosik, and Ev Jones. ~ Jody Macgregor & Paul Simpson, Rovi

The Bamboos Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

The Bamboos connects with 25-34 & 18-24 audiences and shows durable traction across AUSTRALIA, UNITED STATES, BRAZIL. With a heavily male (74%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 795 avg views per post; Instagram adds dependable engagement depth. Overlap with Mixcloud, Virgin Australia, MOOG highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: The Bamboos moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The Bamboos score 0.71%Low bucket.
Brand: MixcloudBrand: Virgin AustraliaBrand: MOOG
Followers:14,902
Engagements:106
Rate:0.7%
Posts:776
Views:795
Avg Likes:104
Avg Comments:5
Avg Views:795

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 14,902 · Engagements 106 · Rate 0.7%
Posts 776 · Views 795 · Avg Likes 104 · Avg Comments 5 · Avg Views 795
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 40%
18-24: 24%
35-44: 21%
45-64: 13%
Largest: 25-34 (40%); next: 18-24 (24%)
Gender Split Female: 26%
Male: 74%
Non-binary/Other: 0%
Skews male (74%)
Top Countries AUSTRALIA (15%)
UNITED STATES (13%)
BRAZIL (8%)
UNITED KINGDOM (7%)
FRANCE (6%)
Top regions: AUSTRALIA (15%), UNITED STATES (13%), BRAZIL (8%)
Platform Engagement Instagram: 78 avg likes/post · Youtube: 795 avg views/post Best reach: Youtube 795 avg views; best engagement: Instagram 78 avg likes

Top Brand Affinities

Mixcloud
Score: 71.65
Virgin Australia
Score: 42.34
MOOG
Score: 37.73
Qantas
Score: 29.19
Live Nation
Score: 25.74
Ampeg
Score: 24.61
Akai
Score: 20.63
Pro Tools
Score: 19.96
Ableton
Score: 19.43
Sennheiser
Score: 17.51
Akg
Score: 16.23
Vegemite
Score: 15.87
Brand Category Score
Mixcloud 71.65
Virgin Australia 42.34
MOOG 37.73
Qantas 29.19
Live Nation 25.74
Ampeg 24.61
Akai 20.63
Pro Tools 19.96
Ableton 19.43
Sennheiser 17.51
Akg 16.23
Vegemite 15.87
Pioneer 10.45
Kmart 10.37
Fred Perry 9.99
Woolworths 9.75
Amazon Music 9.00
Spotify Music 8.70
Beats Electronics 7.89
Holden 7.83
Sunnies Studios 7.31
SoundCloud 6.38
Emporium 5.94
NBC 5.70
ABC 5.17
Aperol 5.11
Billabong 4.84
Uber 4.78
Showtime 3.98
McLaren 3.92
Dyson 3.85
BALMAIN 3.80
Kickstarter 3.72
Martini 3.72
Summit Entertainment 3.70
Leica 3.56
UberEATS 3.53
Kodak 3.45
Campari 3.35
Coachella 3.16
Tinder 3.10
Warner Bros 2.99
Omega 2.90
BBC 2.89
Paramount Pictures 2.89
Lush 2.77
Guinness 2.76
Panasonic 2.76
Columbia Pictures 2.69
Dr. Martens 2.62

Official Profiles

Login to view Contact

Login

Artist: The Bamboos

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired The Bamboos today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

  • Radio airplay data is being collected. Please check back soon.

Total Streams

No streaming audience data is available for this artist yet.

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
No upcoming concerts found.

Trending Artist