The Bamboos
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
14,902
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:30:22 UTC
Genres
Biography
Bamboos founding member and guitarist Lance Ferguson, who also releases electronic side projects under his DJ name Lanu, began the group as a four-piece in 2000 to play a string of concerts in Melbourne club The Night Cat. Joining him for this initial version of the band were Ben Grayson on Hammond organ, Stuart Speed on bass, and Scott Lambie on drums, playing straightforward New Orleans funk in a style heavily influenced by the Meters. After this string of concerts, the Bamboos expanded to add a horn section consisting of Ross Irwin on trumpet and Anton Delecca on tenor saxophone and flute. Drummer Danny Farrugia and bass player Yuri Pavlinov completed the shaken-up lineup.
Following the model of Daptone founder Gabriel Roth, their first independent releases were vinyl 45s, which attracted the attention of the Tru Thoughts label. In 2005 they worked on their debut full-length for Tru Thoughts, Step It Up, which appeared in 2006. While mostly instrumental, labelmate Alice Russell sang on two cuts. This was followed by Rawville in 2007, a much more vocal-heavy effort featuring rapper Ohmega Watts and singers Tyra Hammond, Fallon Williams, and Kylie Auldist. The group brought Auldist on tour with them, and Tru Thoughts was so impressed that they signed her as a solo artist. The group backed her up on 2008's Just Say: The Bamboos Present Kylie Auldist, and she also appeared on their live album, Listen! Hear! Live!!!, and the Northern soul-influenced studio offering Side-Stepper, which also featured Melbourne singer Megan Washington and British rapper TY. By this time, Phil Noy had joined the band on tenor sax.
The Bamboos' work on the soundtrack to Nintendo game De Blob exposed their music to the greatest number of listeners when the game went multi-platinum, selling hundreds of thousands of copies. They also placed songs in TV shows like Grey’s Anatomy, One Tree Hill, Ugly Betty, and Underbelly, as well as the film Crazy Stupid Love. In 2010, their fourth album, 4, was released, with rapper Lyrics Born guesting on one song, and more of a psychedelic influence than their earlier material. 2012's Medicine Man featured a greater range of vocalists, with Aloe Blacc, Tim Rogers, and Megan Washington joining, in addition to regulars Auldist and Ella Thompson. The Rogers-sung "I Got Burned" became the band's biggest crossover radio hit, reaching number 14 on the ARIA Australian Singles Chart.
2013's Fever in the Road was released through Ferguson's own Pacific Theatre label, and was sung entirely by Auldist and Thompson. Simon Mavin played keyboards on the album, but he left the Bamboos in order to focus on his other band, Hiatus Kaiyote, and he was replaced by Luke Saunders. The Bamboos toured with Rogers following the success of "I Got Burned," performing arrangements of songs by his former band You Am I, as well as original material. Collaborative full-length The Rules of Attraction was released by Atlantic in 2015, and the Bamboos performed with Rogers throughout 2016. Ferguson released solo album Raw Material in 2017, and the Bamboos went through several line-up changes before their much-delayed Night Time People appeared in 2018. By Special Arrangement, an album containing orchestral arrangements of Bamboos' songs as well as a few covers, was released in 2019. Tenth studio album Hard Up was scheduled for a 2020 release, but due to the COVID-19 pandemic halting live performances, it surfaced in 2021, as the band was able to return to the stage with two performances backed by the Melbourne Symphony Orchestra. A return to the band's initial raw funk sound, Hard Up included seven songs sung by Auldist in addition to guest appearances by Durand Jones, Joey Dosik, and Ev Jones. ~ Jody Macgregor & Paul Simpson, Rovi
The Bamboos connects with 25-34 & 18-24 audiences and shows durable traction across AUSTRALIA, UNITED STATES, BRAZIL. With a heavily male (74%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 795 avg views per post; Instagram adds dependable engagement depth. Overlap with Mixcloud, Virgin Australia, MOOG highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: The Bamboos moves culture in the exact lanes many lifestyle marketers need.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 14,902 · Engagements 106 · Rate 0.7% Posts 776 · Views 795 · Avg Likes 104 · Avg Comments 5 · Avg Views 795 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 40% 18-24: 24% 35-44: 21% 45-64: 13% |
Largest: 25-34 (40%); next: 18-24 (24%) |
| Gender Split |
Female: 26% Male: 74% Non-binary/Other: 0% |
Skews male (74%) |
| Top Countries |
AUSTRALIA (15%) UNITED STATES (13%) BRAZIL (8%) UNITED KINGDOM (7%) FRANCE (6%) |
Top regions: AUSTRALIA (15%), UNITED STATES (13%), BRAZIL (8%) |
| Platform Engagement | Instagram: 78 avg likes/post · Youtube: 795 avg views/post | Best reach: Youtube 795 avg views; best engagement: Instagram 78 avg likes |
Top Brand Affinities
Mixcloud
Virgin Australia
MOOG
Qantas
Live Nation
Ampeg
Akai
Pro Tools
Ableton
Sennheiser
Akg
Vegemite
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 71.65 | |
| Virgin Australia | 42.34 | |
| MOOG | 37.73 | |
| Qantas | 29.19 | |
| Live Nation | 25.74 | |
| Ampeg | 24.61 | |
| Akai | 20.63 | |
| Pro Tools | 19.96 | |
| Ableton | 19.43 | |
| Sennheiser | 17.51 | |
| Akg | 16.23 | |
| Vegemite | 15.87 | |
| Pioneer | 10.45 | |
| Kmart | 10.37 | |
| Fred Perry | 9.99 | |
| Woolworths | 9.75 | |
| Amazon Music | 9.00 | |
| Spotify Music | 8.70 | |
| Beats Electronics | 7.89 | |
| Holden | 7.83 | |
| Sunnies Studios | 7.31 | |
| SoundCloud | 6.38 | |
| Emporium | 5.94 | |
| NBC | 5.70 | |
| ABC | 5.17 | |
| Aperol | 5.11 | |
| Billabong | 4.84 | |
| Uber | 4.78 | |
| Showtime | 3.98 | |
| McLaren | 3.92 | |
| Dyson | 3.85 | |
| BALMAIN | 3.80 | |
| Kickstarter | 3.72 | |
| Martini | 3.72 | |
| Summit Entertainment | 3.70 | |
| Leica | 3.56 | |
| UberEATS | 3.53 | |
| Kodak | 3.45 | |
| Campari | 3.35 | |
| Coachella | 3.16 | |
| Tinder | 3.10 | |
| Warner Bros | 2.99 | |
| Omega | 2.90 | |
| BBC | 2.89 | |
| Paramount Pictures | 2.89 | |
| Lush | 2.77 | |
| Guinness | 2.76 | |
| Panasonic | 2.76 | |
| Columbia Pictures | 2.69 | |
| Dr. Martens | 2.62 |
Official Profiles
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LoginArtist: The Bamboos
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Concerts
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| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















