The American Dawn

The American Dawn — rock artist from US.

Isaak Wes, better known as The American Dawn, is a 21 year-old functioning alcoholic

Influence: 50.68% Fanbase: 11.69% Trending: 70.18% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Fallout • 6.98% • Very Strong

As of 2025-09-08

135,470

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 20:34:48 UTC

Genres

rockrockpop rock

Biography

Isaak Wes, better known as The American Dawn, is a 21 year-old functioning alcoholic

Top Brand Affinities

Report Date: 2025-09-08

The American Dawn engages 18-24 & 25-34 audiences with repeatable results in UNITED STATES, UNITED KINGDOM, BRAZIL. The fan base skews heavily male (81%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (21,500 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Fallout, Coors, Carhartt, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The American Dawn score 2.63% — Strong bucket.

Brand: FalloutBrand: CoorsBrand: Carhartt

Followers:135,470

Engagements:3,557

Rate:2.6%

Posts:629

Avg Likes:3,393

Avg Comments:69

Avg Views:21,500

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 135,470 · Engagements 3,557 · Rate 2.6% Posts 629 · Views 21,500 · Avg Likes 3,393 · Avg Comments 69 · Avg Views 21,500	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 27% 13-17: 7% 35-44: 7%	Largest: 18-24 (55%); next: 25-34 (27%)
Gender Split	Female: 19% Male: 81% Non-binary/Other: 0%	Skews male (81%)
Top Countries	UNITED STATES (52%) UNITED KINGDOM (5%) BRAZIL (5%) CANADA (4%) MEXICO (3%)	Top regions: UNITED STATES (52%), UNITED KINGDOM (5%), BRAZIL (5%)
Platform Engagement	Instagram: 2,107 avg likes/post · Tiktok: 21,500 avg views/post	Best reach: Tiktok 21,500 avg views; best engagement: Instagram 2,107 avg likes

Top Brand Affinities

Fallout

Score: 6.98

Coors

Score: 6.46

Carhartt

Score: 6.42

GMC

Score: 5.69

Margaritaville

Score: 5.20

Rockstar Games

Score: 4.93

Warner Bros

Score: 3.98

The North Face

Score: 3.66

Bethesda Softworks

Score: 3.53

Busch

Score: 3.49

Jeep

Score: 3.39

Cadillac

Score: 3.32

Brand	Category	Score
Fallout		6.98
Coors		6.46
Carhartt		6.42
GMC		5.69
Margaritaville		5.20
Rockstar Games		4.93
Warner Bros		3.98
The North Face		3.66
Bethesda Softworks		3.53
Busch		3.49
Jeep		3.39
Cadillac		3.32
Chrysler		3.29
Lollapalooza		3.29
Kodak		3.15
Dodge		3.06
Chevrolet		2.97
Ford		2.82
Fujifilm		2.54
Polo Ralph Lauren		2.46
Aston Martin		2.44
Budweiser		2.31
Paramount Pictures		2.29
Harley-Davidson		2.29
Porsche		2.16
Vans		2.14
WWE		2.08
Ferrari		2.06
Ubisoft		2.02
Volvo		2.01
Sprite		1.99
GoPro		1.98
Versace		1.93
Under Armour		1.93
Toyota		1.86
Subaru		1.85
National Geographic		1.83
Bugatti		1.81
Grand Theft Auto		1.78
Coachella		1.77
Land Rover		1.76
Scion		1.75
Red Bull		1.75
Hollister Co		1.74
McLaren		1.71
Showtime		1.66
Jack Daniels		1.63
Coca-Cola		1.63
Oakley		1.61
Guinness		1.60