Tayler Holder

Tayler Holder — pop artist from US.

Tayler Holder is the most followed country artist on Tik Tok and is on his way to becoming country music's next superstar. His dynamic and charismatic…

Influence: 56.50% Fanbase: 42.18% Trending: 63.66% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Jovani • 31.48% • Very Strong

As of 2025-09-21

25,805,325

Social Media Followers

As of 2025-09-21

00:00:00

Hours Airplay

2025-12-07 10:04:55 UTC

Genres

poppopsocial media popmainstream popcountrycountryhip-hop & raphip-hop/rap

Biography

Tayler Holder is the most followed country artist on Tik Tok and is on his way to becoming country music's next superstar. His dynamic and charismatic personality has amassed over 30 million loyal followers across social media platforms. Born and raised in a small town south of Dallas, Texas, Tayler grew up with a great love for competitive dirt biking and playing the guitar. As one of the most recognizable faces on social media, Holder has a natural gift for captivating an audience. Beyond his massive online presence, Tayler's music and platform exude a remarkable relatability, resonating with fans in every city across the USA.

Top Brand Affinities

Report Date: 2025-09-21

Tayler Holder connects with 18-24 & 13-17 audiences and shows durable traction across UNITED STATES, UNITED KINGDOM, CANADA. With a heavily female (75%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 646,600 avg views per post; Tiktok adds dependable engagement depth. Overlap with Jovani, REVOLVE, Ariat highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Tayler Holder moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Tayler Holder score 0.32% — Low bucket.

Brand: JovaniBrand: REVOLVEBrand: Ariat

Followers:25,805,325

Engagements:83,867

Rate:0.3%

Posts:4,753

Avg Likes:82,163

Avg Comments:494

Avg Views:679,296

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 25,805,325 · Engagements 83,867 · Rate 0.3% Posts 4,753 · Views 679,296 · Avg Likes 82,163 · Avg Comments 494 · Avg Views 679,296	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 63% 13-17: 18% 25-34: 15% 35-44: 3%	Largest: 18-24 (63%); next: 13-17 (18%)
Gender Split	Female: 75% Male: 25% Non-binary/Other: 0%	Skews female (75%)
Top Countries	UNITED STATES (48%) UNITED KINGDOM (7%) CANADA (6%) AUSTRALIA (4%) MEXICO (3%)	Top regions: UNITED STATES (48%), UNITED KINGDOM (7%), CANADA (6%)
Platform Engagement	Instagram: 35,944 avg likes/post · Tiktok: 646,600 avg views/post · Youtube: 32,696 avg views/post	Best reach: Tiktok 646,600 avg views; best engagement: Tiktok 44,950 avg likes

Top Brand Affinities

Jovani

Score: 31.48

REVOLVE

Score: 17.63

Ariat

Score: 17.41

Alphalete

Score: 15.09

Free People

Score: 14.74

Houston Livestock Show and Rodeo

Score: 13.06

T.J. Maxx

Score: 12.21

Steve Madden

Score: 9.75

Arbonne

Score: 9.48

Brandy Melville

Score: 9.20

OLD NAVY

Score: 8.37

Lululemon Athletica

Score: 7.81

Brand	Category	Score
Jovani		31.48
REVOLVE		17.63
Ariat		17.41
Alphalete		15.09
Free People		14.74
Houston Livestock Show and Rodeo		13.06
T.J. Maxx		12.21
Steve Madden		9.75
Arbonne		9.48
Brandy Melville		9.20
OLD NAVY		8.37
Lululemon Athletica		7.81
Carhartt		6.75
Anthropologie		6.68
Abercrombie & Fitch		6.65
MamaBear		6.59
Margaritaville		6.33
NORDSTROM		6.06
Urban Outfitters		6.03
MISSGUIDED		5.94
HomeGoods		5.54
CBS Television Studios		5.48
boohoo		5.43
Busch		5.36
Gymshark		5.33
UGG		5.27
Champion		5.06
musical.ly		5.05
The Home Depot		4.93
Coach		4.89
Bud Light		4.53
CBS		4.35
Chick-fil-A		4.29
Gillette		4.08
Verizon		3.98
American Eagle		3.86
Coors		3.66
ESPN		3.56
Under Armour		3.46
Kylie Cosmetics		3.42
ASOS		3.37
ABC		3.35
Nickelodeon		3.26
Sephora		3.12
NBC		2.91
shein		2.89
Costco		2.88
Sunnies Studios		2.80
Forever 21		2.77
Tarte Cosmetics		2.72