T & Sugah

T & Sugah — r&b, funk & soul artist from NL.

High Tea Music's T & Sugah, emerging leaders in the Drum & Bass genre, have garnered massive attention with hits like "Danger" and "Lose Control," amassing…

Influence: 49.68% Fanbase: 19.52% Trending: 64.75% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 102.15% • Very Strong

As of 2025-09-09

27,368

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 14:45:07 UTC

Genres

r&b, funk & soulliquid funkelectronicelectronicgaming edmdancedancefloor dnbdrum & bass

Biography

High Tea Music's T & Sugah, emerging leaders in the Drum & Bass genre, have garnered massive attention with hits like "Danger" and "Lose Control," amassing millions of streams across platforms like TikTok and Spotify. With backing from industry heavyweights like Liquicity, UKF, and NCS, their rise to prominence is solidified. Their electrifying live performances have captivated audiences worldwide, from renowned festivals like Tomorrowland to international tours spanning New Zealand to the Great Wall of China. Notably, they recently curated a stage at Let It Roll, further establishing themselves as influential figures in the Drum & Bass scene.

For inquiries regarding bookings and management, reach out to High Tea Music at [email protected].

Top Brand Affinities

Report Date: 2025-09-09

T & Sugah reaches 18-24 & 25-34 audiences concentrated in UNITED STATES, UNITED KINGDOM, NETHERLANDS. The demographic tilt is heavily male (80%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 2,051 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Mixcloud, Phase One, Pioneer suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist T & Sugah score 5.55% — Very Strong bucket.

Brand: MixcloudBrand: Phase OneBrand: Pioneer

Followers:27,368

Engagements:1,518

Rate:5.5%

Posts:696

Avg Likes:1,501

Avg Comments:92

Avg Views:3,096

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 27,368 · Engagements 1,518 · Rate 5.5% Posts 696 · Views 3,096 · Avg Likes 1,501 · Avg Comments 92 · Avg Views 3,096	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 47% 25-34: 38% 35-44: 7% 13-17: 5%	Largest: 18-24 (47%); next: 25-34 (38%)
Gender Split	Female: 20% Male: 80% Non-binary/Other: 0%	Skews male (80%)
Top Countries	UNITED STATES (17%) UNITED KINGDOM (10%) NETHERLANDS (5%) POLAND (4%) BRAZIL (4%)	Top regions: UNITED STATES (17%), UNITED KINGDOM (10%), NETHERLANDS (5%)
Platform Engagement	Instagram: 1,312 avg likes/post · Tiktok: 2,051 avg views/post · Youtube: 1,045 avg views/post	Best reach: Tiktok 2,051 avg views; best engagement: Instagram 1,312 avg likes

Top Brand Affinities

Mixcloud

Score: 102.15

Phase One

Score: 50.30

Pioneer

Score: 47.37

Ableton

Score: 46.12

MOOG

Score: 23.51

Akai

Score: 23.14

SoundCloud

Score: 20.44

Efteling

Score: 18.88

Trancefamily

Score: 18.13

Sennheiser

Score: 16.82

Tomorrowland

Score: 13.00

Vauxhall

Score: 12.55

Brand	Category	Score
Mixcloud		102.15
Phase One		50.30
Pioneer		47.37
Ableton		46.12
MOOG		23.51
Akai		23.14
SoundCloud		20.44
Efteling		18.88
Trancefamily		18.13
Sennheiser		16.82
Tomorrowland		13.00
Vauxhall		12.55
Beats Electronics		10.08
Pro Tools		9.32
Amazon Music		8.33
Jagermeister		7.27
Spotify Music		6.39
Amstel		5.29
Counter-Strike		4.65
Warner Bros		4.61
RAZER		4.48
Fallout		4.45
Chrysler		3.80
Matrix		3.78
Mortal Kombat		3.59
Nvidia		3.47
BBC		3.36
Vans		3.27
Red Bull		3.20
Lollapalooza		3.18
Carhartt		3.15
Bacardi		3.15
ASUS		3.13
Jack Daniels		3.10
Heineken		3.05
Monster Beverage		2.77
Philips		2.72
Sony		2.70
Stüssy		2.70
Aperol		2.59
Dr. Martens		2.54
MTV		2.50
ASOS		2.50
Polaroid		2.48
A Game of Tones		2.48
Kodak		2.47
Nintendo		2.35
Lush		2.33
Ubisoft		2.32
Jaguar		2.30