Supergrass

Supergrass — pop artist from GB.

Supergrass, formed in Oxford in 1993, emerged as one of the most significant bands of the 1990s with multiple top 10 albums and singles, Mercury nominations,…

Influence: 59.11% Fanbase: 49.44% Trending: 63.95% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 31.81% • Very Strong

As of 2025-09-08

136,970

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 20:04:12 UTC

Genres

popoxford indierockmodern rockrockpop rockalternativealternative rockeuropeanbritpop

Biography

Supergrass, formed in Oxford in 1993, emerged as one of the most significant bands of the 1990s with multiple top 10 albums and singles, Mercury nominations, and global success propelled by the pop masterpiece "Alright." Despite disbanding in 2010, they reunited in 2019 for a highly praised world tour and 'Best Of' collection titled 'The Strange Ones 1994-2008', celebrating their influential career and millions of record sales.

Their discography includes acclaimed albums such as 'I Should Coco', 'In It For The Money', 'Supergrass', 'Life On Other Planets', 'Road To Rouen', and 'Diamond Hoo Ha', featuring hits like 'Mansize Rooster', 'Richard III', 'Pumping On Your Stereo', and 'Grace'. Supergrass' impact on the music scene was recognized with awards from Brit, Q, NME, and Ivor Novello, solidifying their status as a standout band in the Britpop era.

Top Brand Affinities

Report Date: 2025-09-08

Supergrass connects with 25-34 & 18-24 audiences and shows durable traction across UNITED KINGDOM, BRAZIL, UNITED STATES. With a heavily male (72%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 3,874 avg views per post; Instagram adds dependable engagement depth. Overlap with Ampeg, Fred Perry, MOOG highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Supergrass moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Supergrass score 1.23% — Moderate bucket.

Brand: AmpegBrand: Fred PerryBrand: MOOG

Followers:136,970

Engagements:1,689

Rate:1.2%

Posts:1,269

Avg Likes:1,665

Avg Comments:31

Avg Views:6,230

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 136,970 · Engagements 1,689 · Rate 1.2% Posts 1,269 · Views 6,230 · Avg Likes 1,665 · Avg Comments 31 · Avg Views 6,230	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 37% 18-24: 28% 35-44: 22% 45-64: 10%	Largest: 25-34 (37%); next: 18-24 (28%)
Gender Split	Female: 28% Male: 72% Non-binary/Other: 0%	Skews male (72%)
Top Countries	UNITED KINGDOM (17%) BRAZIL (14%) UNITED STATES (13%) FRANCE (6%) ARGENTINA (5%)	Top regions: UNITED KINGDOM (17%), BRAZIL (14%), UNITED STATES (13%)
Platform Engagement	Instagram: 1,193 avg likes/post · Tiktok: 2,356 avg views/post · Youtube: 3,874 avg views/post	Best reach: Youtube 3,874 avg views; best engagement: Instagram 1,193 avg likes

Top Brand Affinities

Ampeg

Score: 31.81

Fred Perry

Score: 30.46

MOOG

Score: 22.99

ITV

Score: 18.14

Mixcloud

Score: 14.07

Eurostar

Score: 12.48

Amazon Music

Score: 11.58

Peroni

Score: 11.45

Sainsbury's

Score: 10.77

Tate Modern

Score: 10.70

Pro Tools

Score: 9.31

Columbia Pictures

Score: 8.64

Brand	Category	Score
Ampeg		31.81
Fred Perry		30.46
MOOG		22.99
ITV		18.14
Mixcloud		14.07
Eurostar		12.48
Amazon Music		11.58
Peroni		11.45
Sainsbury's		10.77
Tate Modern		10.70
Pro Tools		9.31
Columbia Pictures		8.64
Guinness		8.20
Vauxhall		7.73
Selfridges		7.47
Marks & Spencer		7.27
Carlsberg		7.21
Spotify Music		6.82
Vivienne Westwood		6.78
PLAYMOBIL		6.71
Lollapalooza		6.61
BBC		6.43
DeLorean Motor Company		6.19
MTV		5.67
Ableton		5.38
Sega		5.04
Movistar		5.01
Warner Bros		4.98
Tesco		4.92
Dr. Martens		4.91
Pilsner Urquell		4.61
Campari		4.59
ALDI		4.24
Kickstarter		4.07
Holden		4.01
LG Group		3.96
Lego		3.96
Cadbury		3.77
Leica		3.47
Lush		3.43
Star Wars		3.41
Jaguar		3.24
SoundCloud		3.07
Snoopy And The Peanuts Gang		2.82
Paramount Pictures		2.76
Comedy Central		2.76
Baileys		2.72
Coachella		2.70
Primark		2.63
Emporium		2.62