Styx
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
538,803
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 11:04:38 UTC
Genres
Biography
Internal tensions arose within Styx, particularly between Tommy Shaw and Dennis DeYoung, leading to DeYoung's brief departure and subsequent reunion. The band achieved commercial success with albums like "Paradise Theater" and "Kilroy Was Here" before disbanding in the mid-'80s. Various members pursued solo projects, with intermittent reunions and lineup changes throughout the '90s and early 2000s. Styx continued to tour regularly and released new material, including the concept album "The Mission" in 2017, marking their return to original music after a long hiatus.
Styx is a clear fit for 45-64 & 25-34 audiences with strength across UNITED STATES, CANADA, BRAZIL. The audience is heavily male (70%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (6,330 avg views per post); Instagram builds the community layer. Affinity data highlights Live Nation, Ampeg, Lucasfilm, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 538,803 · Engagements 1,532 · Rate 0.3% Posts 305 · Views 6,330 · Avg Likes 1,508 · Avg Comments 58 · Avg Views 6,330 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
45-64: 31% 25-34: 24% 35-44: 23% 18-24: 19% |
Largest: 45-64 (31%); next: 25-34 (24%) |
| Gender Split |
Female: 30% Male: 70% Non-binary/Other: 0% |
Skews male (70%) |
| Top Countries |
UNITED STATES (55%) CANADA (6%) BRAZIL (5%) PHILIPPINES (5%) MEXICO (2%) |
Top regions: UNITED STATES (55%), CANADA (6%), BRAZIL (5%) |
| Platform Engagement | Instagram: 1,285 avg likes/post · Youtube: 6,330 avg views/post | Best reach: Youtube 6,330 avg views; best engagement: Instagram 1,285 avg likes |
Top Brand Affinities
Live Nation
Ampeg
Lucasfilm
Sennheiser
Scotiabank
Margaritaville
Amazon Music
Pro Tools
Kroger
NBC
Publix
Verizon
| Brand | Category | Score |
|---|---|---|
| Live Nation | 33.08 | |
| Ampeg | 29.35 | |
| Lucasfilm | 11.03 | |
| Sennheiser | 10.05 | |
| Scotiabank | 9.67 | |
| Margaritaville | 8.27 | |
| Amazon Music | 8.20 | |
| Pro Tools | 7.68 | |
| Kroger | 7.49 | |
| NBC | 7.31 | |
| Publix | 7.19 | |
| Verizon | 7.07 | |
| Hot Topic | 6.83 | |
| iHeartRadio Music Awards | 6.17 | |
| Paramount Pictures | 5.95 | |
| Macy's | 5.91 | |
| Columbia Pictures | 5.88 | |
| Chick-fil-A | 5.59 | |
| NHL | 5.57 | |
| Coors | 5.49 | |
| MATTEL | 5.22 | |
| MTV | 5.21 | |
| Walmart | 4.57 | |
| FedEx | 4.40 | |
| Budweiser | 4.40 | |
| Tesla Motors | 4.32 | |
| Busch | 4.30 | |
| Amway | 4.00 | |
| Movistar | 3.91 | |
| PetSmart | 3.89 | |
| WWE | 3.84 | |
| Taco Bell | 3.74 | |
| Pfizer | 3.69 | |
| Comedy Central | 3.65 | |
| Gillette | 3.61 | |
| ESPN | 3.55 | |
| Spotify Music | 3.52 | |
| Cadillac | 3.51 | |
| Heinz | 3.40 | |
| AMC | 3.32 | |
| NFL | 3.17 | |
| Nickelodeon | 3.10 | |
| Warner Bros | 3.05 | |
| Pepsi | 3.04 | |
| Star Wars | 2.98 | |
| Harley-Davidson | 2.88 | |
| BBC | 2.72 | |
| Transformers | 2.64 | |
| Guinness | 2.58 | |
| Snoopy And The Peanuts Gang | 2.57 |
Official Profiles
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LoginArtist: Styx
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-08 03:00 UTC | Styx, Max Gomez | Linda Ronstadt Music Hall | Tucson, United States | |
| 2026-01-10 03:30 UTC | Styx, Max Gomez | Celebrity Theatre | Phoenix, United States | |
| 2026-01-11 03:30 UTC | Styx, Max Gomez | Celebrity Theatre | Phoenix, United States | |
| 2026-01-12 03:00 UTC | Styx, Max Gomez | Findlay Toyota Center | Prescott Valley, United States | |
| 2026-01-14 03:00 UTC | Styx | Yaamava' Theater | Highland, United States | |
| 2026-01-15 03:00 UTC | Styx | Yaamava' Theater | Highland, United States | |
| 2026-01-24 03:00 UTC | Styx | The Venetian Theatre | Las Vegas, United States | |
| 2026-01-24 04:30 UTC | Styx | Venetian Theatre, Venetian Resort | Las Vegas, United States | |
| 2026-01-25 03:00 UTC | Styx | The Venetian Theatre | Las Vegas, United States | |
| 2026-01-25 04:30 UTC | Styx | Venetian Theatre, Venetian Resort | Las Vegas, United States | |
| 2026-01-29 03:00 UTC | Styx | The Venetian Theatre | Las Vegas, United States | |
| 2026-01-29 04:30 UTC | Styx | Venetian Theatre, Venetian Resort | Las Vegas, United States | |
| 2026-01-31 03:00 UTC | Styx | The Venetian Theatre | Las Vegas, United States | |
| 2026-01-31 04:30 UTC | Styx | Venetian Theatre, Venetian Resort | Las Vegas, United States | |
| 2026-02-01 03:00 UTC | Styx | The Venetian Theatre | Las Vegas, United States | |
| 2026-02-01 04:30 UTC | Styx | Venetian Theatre, Venetian Resort | Las Vegas, United States | |
| 2026-02-23 01:30 UTC | Styx | Pompano Beach Amphitheater | Pompano Beach, United States | |
| 2026-02-23 03:00 UTC | Styx | Pompano Beach Amphitheater | Pompano Beach, United States | |
| 2026-02-25 03:00 UTC | Styx | Walt Disney Theatre | Orlando, United States | |
| 2026-02-26 03:30 UTC | Styx, Cheap Trick | Hertz Arena | estero, United States | |
| 2026-02-27 03:00 UTC | Styx | Hertz Arena | estero, United States | |
| 2026-02-28 03:00 UTC | Styx, Cheap Trick | The BayCare Sound | Clearwater, United States | |
| 2026-03-01 01:30 UTC | Styx, Cheap Trick | Saint Augustine Amphitheatre | Saint Augustine, United States | |
| 2026-03-01 03:00 UTC | Styx | The Saint Augustine Amphitheatre | Saint Augustine South, United States |
