Styx Brand Affinity ranks highest Live Nation at 33.08% . Very Strong. Score DMDB 67.80% | Fanbase 60.38%

Styx — rock artist from US.

Formed in the late '60s in Chicago, Styx evolved from a prog rock outfit into a prominent arena rock band by the late '70s. The band's early lineup included…

Styx

Recognizable

Country: US | Artist ID: 11e81bc7-587a-4f02-a6a1-a0369fe50396

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Genres

rockrockart rockalbum rockhard rocksoft rockclassic rockmellow goldprogressive rockfolk & traditionalfolk rock

Influential: 67.80% Fanbase: 60.38% Trending: 71.51%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 33.08% • Very Strong

As of 2025-09-10

538,803

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 67.80% | Fanbase 60.38% | Trending 71.51% | CAREER STAGE: MAINSTREAM

Biography

Formed in the late '60s in Chicago, Styx evolved from a prog rock outfit into a prominent arena rock band by the late '70s. The band's early lineup included Chuck and John Panozzo, Dennis DeYoung, James "JY" Young, and John Curulewski. After changing their name to Styx in the early '70s, the band released several albums that gained them a local following. Their breakthrough came with the hit single "Lady" in 1974, leading to a string of successful albums in the late '70s and early '80s.

Internal tensions arose within Styx, particularly between Tommy Shaw and Dennis DeYoung, leading to DeYoung's brief departure and subsequent reunion. The band achieved commercial success with albums like "Paradise Theater" and "Kilroy Was Here" before disbanding in the mid-'80s. Various members pursued solo projects, with intermittent reunions and lineup changes throughout the '90s and early 2000s. Styx continued to tour regularly and released new material, including the concept album "The Mission" in 2017, marking their return to original music after a long hiatus.

Report Date: 2025-09-10

Styx is a clear fit for 45-64 & 25-34 audiences with strength across UNITED STATES, CANADA, BRAZIL. The audience is heavily male (70%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (6,330 avg views per post); Instagram builds the community layer. Affinity data highlights Live Nation, Ampeg, Lucasfilm, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Styx score 0.28% — Low bucket.

Brand: Live NationBrand: AmpegBrand: Lucasfilm

Followers:538,803

Engagements:1,532

Rate:0.3%

Posts:305

Avg Likes:1,508

Avg Comments:58

Avg Views:6,330

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 538,803 · Engagements 1,532 · Rate 0.3% Posts 305 · Views 6,330 · Avg Likes 1,508 · Avg Comments 58 · Avg Views 6,330	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	45-64: 31% 25-34: 24% 35-44: 23% 18-24: 19%	Largest: 45-64 (31%); next: 25-34 (24%)
Gender Split	Female: 30% Male: 70% Non-binary/Other: 0%	Skews male (70%)
Top Countries	UNITED STATES (55%) CANADA (6%) BRAZIL (5%) PHILIPPINES (5%) MEXICO (2%)	Top regions: UNITED STATES (55%), CANADA (6%), BRAZIL (5%)
Platform Engagement	Instagram: 1,285 avg likes/post · Youtube: 6,330 avg views/post	Best reach: Youtube 6,330 avg views; best engagement: Instagram 1,285 avg likes

Top Brand Affinities

Live Nation

Score: 33.08

Ampeg

Score: 29.35

Lucasfilm

Score: 11.03

Sennheiser

Score: 10.05

Scotiabank

Score: 9.67

Margaritaville

Score: 8.27

Amazon Music

Score: 8.20

Pro Tools

Score: 7.68

Kroger

Score: 7.49

NBC

Score: 7.31

Publix

Score: 7.19

Verizon

Score: 7.07

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Top Brand Affinities

Brand	Category	Score
Live Nation		33.08
Ampeg		29.35
Lucasfilm		11.03
Sennheiser		10.05
Scotiabank		9.67
Margaritaville		8.27
Amazon Music		8.20
Pro Tools		7.68
Kroger		7.49
NBC		7.31
Publix		7.19
Verizon		7.07
Hot Topic		6.83
iHeartRadio Music Awards		6.17
Paramount Pictures		5.95
Macy's		5.91
Columbia Pictures		5.88
Chick-fil-A		5.59
NHL		5.57
Coors		5.49
MATTEL		5.22
MTV		5.21
Walmart		4.57
FedEx		4.40
Budweiser		4.40
Tesla Motors		4.32
Busch		4.30
Amway		4.00
Movistar		3.91
PetSmart		3.89
WWE		3.84
Taco Bell		3.74
Pfizer		3.69
Comedy Central		3.65
Gillette		3.61
ESPN		3.55
Spotify Music		3.52
Cadillac		3.51
Heinz		3.40
AMC		3.32
NFL		3.17
Nickelodeon		3.10
Warner Bros		3.05
Pepsi		3.04
Star Wars		2.98
Harley-Davidson		2.88
BBC		2.72
Transformers		2.64
Guinness		2.58
Snoopy And The Peanuts Gang		2.57