Steve Winwood Brand Affinity ranks highest Ampeg at 42.66% . Very Strong. Score DMDB 64.53% | Fanbase 51.62%

Steve Winwood — pop artist from GB.

Steve Winwood, born on May 12, 1948, in Handsworth, Birmingham, England, is a versatile musician known for his distinctive voice and skills as a keyboardist.…

Steve Winwood

Recognizable

Country: GB | Gender: male | Artist ID: 11e81bc3-6613-53e2-81de-a0369fe50396

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Genres

popnew romanticnew wave popcountrycountry rockrockrockpop rockart rockalbum rockheartland rocksoft rockclassic rockmellow goldblues rockfolk & traditionalfolkfolk rocksinger-songwriter

Influential: 64.53% Fanbase: 51.62% Trending: 70.99%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 42.66% • Very Strong

As of 2025-09-10

310,476

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 64.53% | Fanbase 51.62% | Trending 70.99% | CAREER STAGE: MAINSTREAM

Biography

Steve Winwood, born on May 12, 1948, in Handsworth, Birmingham, England, is a versatile musician known for his distinctive voice and skills as a keyboardist. Starting his career in the '60s with the Spencer Davis Group, Winwood later co-founded the band Traffic, blending various genres like R&B, pop, psychedelia, jazz, and folk. Throughout his career, Winwood has also collaborated with notable artists such as Eric Clapton and Ginger Baker.

After achieving success with Traffic, Winwood embarked on a solo career in the late '70s, releasing albums that showcased his evolving sound, incorporating elements of contemporary pop and electronic music. His commercial peak came in the '80s with hits like "Higher Love" and "Roll with It." Despite some ups and downs in his solo career, Winwood has maintained a dedicated fan base and continued to perform and record music, collaborating with various artists and releasing live albums in recent years.

Report Date: 2025-09-10

Steve Winwood resonates most with 45-64 & 25-34 audiences and shows durable presence in UNITED STATES, UNITED KINGDOM, BRAZIL. With a heavily male (76%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (4,839 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Ampeg, MOOG, Live Nation makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Steve Winwood score 0.54% — Low bucket.

Brand: AmpegBrand: MOOGBrand: Live Nation

Followers:310,476

Engagements:1,671

Rate:0.5%

Posts:809

Avg Likes:1,662

Avg Comments:52

Avg Views:4,839

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 310,476 · Engagements 1,671 · Rate 0.5% Posts 809 · Views 4,839 · Avg Likes 1,662 · Avg Comments 52 · Avg Views 4,839	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	45-64: 38% 25-34: 24% 35-44: 24% 18-24: 12%	Largest: 45-64 (38%); next: 25-34 (24%)
Gender Split	Female: 24% Male: 76% Non-binary/Other: 0%	Skews male (76%)
Top Countries	UNITED STATES (50%) UNITED KINGDOM (7%) BRAZIL (6%) CANADA (5%) ITALY (5%)	Top regions: UNITED STATES (50%), UNITED KINGDOM (7%), BRAZIL (6%)
Platform Engagement	Instagram: 1,305 avg likes/post · Youtube: 4,839 avg views/post	Best reach: Youtube 4,839 avg views; best engagement: Instagram 1,305 avg likes

Top Brand Affinities

Ampeg

Score: 42.66

MOOG

Score: 24.42

Live Nation

Score: 21.07

Akg

Score: 19.03

Amazon Music

Score: 16.83

Mixcloud

Score: 11.56

Sennheiser

Score: 10.31

Pro Tools

Score: 9.95

NBC

Score: 5.98

Ableton

Score: 5.94

Paramount Pictures

Score: 5.91

Margaritaville

Score: 5.42

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Top Brand Affinities

Brand	Category	Score
Ampeg		42.66
MOOG		24.42
Live Nation		21.07
Akg		19.03
Amazon Music		16.83
Mixcloud		11.56
Sennheiser		10.31
Pro Tools		9.95
NBC		5.98
Ableton		5.94
Paramount Pictures		5.91
Margaritaville		5.42
MTV		5.35
Spotify Music		5.18
Nixon		4.61
Columbia Pictures		4.53
FedEx		4.44
Coors		4.43
Heinz		4.40
Warner Bros		4.04
Verizon		4.03
Busch		3.95
Cadillac		3.81
Leica		3.80
Holden		3.44
Guinness		3.39
Bethesda Softworks		3.38
Budweiser		3.17
Panasonic		3.13
Philips		3.08
Kodak		3.03
Pixar		2.96
Lollapalooza		2.93
Comedy Central		2.85
BBC		2.79
Showtime		2.65
Tesla Motors		2.60
Rolls-Royce		2.52
NHL		2.45
Fujifilm		2.44
Emporium		2.40
SoundCloud		2.33
Snoopy And The Peanuts Gang		2.32
Harley-Davidson		2.28
Nickelodeon		2.27
The Olympic Games		2.26
Coachella		2.21
Costco		2.18
musical.ly		2.14
Chrysler		2.11