Steve Winwood
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
310,476
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-08 02:16:21 UTC
Genres
Biography
After achieving success with Traffic, Winwood embarked on a solo career in the late '70s, releasing albums that showcased his evolving sound, incorporating elements of contemporary pop and electronic music. His commercial peak came in the '80s with hits like "Higher Love" and "Roll with It." Despite some ups and downs in his solo career, Winwood has maintained a dedicated fan base and continued to perform and record music, collaborating with various artists and releasing live albums in recent years.
Steve Winwood resonates most with 45-64 & 25-34 audiences and shows durable presence in UNITED STATES, UNITED KINGDOM, BRAZIL. With a heavily male (76%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (4,839 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Ampeg, MOOG, Live Nation makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 310,476 · Engagements 1,671 · Rate 0.5% Posts 809 · Views 4,839 · Avg Likes 1,662 · Avg Comments 52 · Avg Views 4,839 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
45-64: 38% 25-34: 24% 35-44: 24% 18-24: 12% |
Largest: 45-64 (38%); next: 25-34 (24%) |
| Gender Split |
Female: 24% Male: 76% Non-binary/Other: 0% |
Skews male (76%) |
| Top Countries |
UNITED STATES (50%) UNITED KINGDOM (7%) BRAZIL (6%) CANADA (5%) ITALY (5%) |
Top regions: UNITED STATES (50%), UNITED KINGDOM (7%), BRAZIL (6%) |
| Platform Engagement | Instagram: 1,305 avg likes/post · Youtube: 4,839 avg views/post | Best reach: Youtube 4,839 avg views; best engagement: Instagram 1,305 avg likes |
Top Brand Affinities
Ampeg
MOOG
Live Nation
Akg
Amazon Music
Mixcloud
Sennheiser
Pro Tools
NBC
Ableton
Paramount Pictures
Margaritaville
| Brand | Category | Score |
|---|---|---|
| Ampeg | 42.66 | |
| MOOG | 24.42 | |
| Live Nation | 21.07 | |
| Akg | 19.03 | |
| Amazon Music | 16.83 | |
| Mixcloud | 11.56 | |
| Sennheiser | 10.31 | |
| Pro Tools | 9.95 | |
| NBC | 5.98 | |
| Ableton | 5.94 | |
| Paramount Pictures | 5.91 | |
| Margaritaville | 5.42 | |
| MTV | 5.35 | |
| Spotify Music | 5.18 | |
| Nixon | 4.61 | |
| Columbia Pictures | 4.53 | |
| FedEx | 4.44 | |
| Coors | 4.43 | |
| Heinz | 4.40 | |
| Warner Bros | 4.04 | |
| Verizon | 4.03 | |
| Busch | 3.95 | |
| Cadillac | 3.81 | |
| Leica | 3.80 | |
| Holden | 3.44 | |
| Guinness | 3.39 | |
| Bethesda Softworks | 3.38 | |
| Budweiser | 3.17 | |
| Panasonic | 3.13 | |
| Philips | 3.08 | |
| Kodak | 3.03 | |
| Pixar | 2.96 | |
| Lollapalooza | 2.93 | |
| Comedy Central | 2.85 | |
| BBC | 2.79 | |
| Showtime | 2.65 | |
| Tesla Motors | 2.60 | |
| Rolls-Royce | 2.52 | |
| NHL | 2.45 | |
| Fujifilm | 2.44 | |
| Emporium | 2.40 | |
| SoundCloud | 2.33 | |
| Snoopy And The Peanuts Gang | 2.32 | |
| Harley-Davidson | 2.28 | |
| Nickelodeon | 2.27 | |
| The Olympic Games | 2.26 | |
| Coachella | 2.21 | |
| Costco | 2.18 | |
| musical.ly | 2.14 | |
| Chrysler | 2.11 |
Official Profiles
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Concerts
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| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
