Spoon

Spoon

Country: US

Influence: 66.33% Fanbase: 58.85% Trending: 70.07% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 39.38% • Very Strong

As of 2025-09-08

182,850

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 18:13:58 UTC

Genres

popindie poprockmodern rockrockalternativealternative rockindie rockmodern alternative rockalternativeamericanaustindieelectronicalternative dance

Biography

Spoon's latest album, Lucifer on the Sofa, marks their return to their hometown of Austin for the first time in over a decade. This record captures the raw energy of a live performance, offering a blend of intensity and intimacy that showcases the band's rock 'n roll essence. Frontman Britt Daniel describes it as a unique take on classic rock, infused with their own distinctive sound.

Spoon Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Spoon has momentum with 25-34 & 18-24 audiences—particularly in UNITED STATES, CANADA, BRAZIL. A heavily male (68%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 4,065 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Ampeg, Live Nation, MOOG signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Spoon score 1.26%Moderate bucket.
Brand: AmpegBrand: Live NationBrand: MOOG
Followers:182,850
Engagements:2,298
Rate:1.3%
Posts:1,131
Views:5,345
Avg Likes:2,277
Avg Comments:45
Avg Views:5,345

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 182,850 · Engagements 2,298 · Rate 1.3%
Posts 1,131 · Views 5,345 · Avg Likes 2,277 · Avg Comments 45 · Avg Views 5,345
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 35%
18-24: 34%
35-44: 17%
45-64: 10%
Largest: 25-34 (35%); next: 18-24 (34%)
Gender Split Female: 32%
Male: 68%
Non-binary/Other: 0%
Skews male (68%)
Top Countries UNITED STATES (49%)
CANADA (6%)
BRAZIL (6%)
MEXICO (4%)
UNITED KINGDOM (3%)
Top regions: UNITED STATES (49%), CANADA (6%), BRAZIL (6%)
Platform Engagement Instagram: 2,118 avg likes/post · Tiktok: 1,280 avg views/post · Youtube: 4,065 avg views/post Best reach: Youtube 4,065 avg views; best engagement: Instagram 2,118 avg likes

Top Brand Affinities

Ampeg
Score: 39.38
Live Nation
Score: 33.20
MOOG
Score: 28.98
Amazon Music
Score: 11.43
Lollapalooza
Score: 9.61
Pro Tools
Score: 9.26
DeLorean Motor Company
Score: 8.39
Paramount Pictures
Score: 6.96
Spotify Music
Score: 6.74
Verizon
Score: 6.69
Coors
Score: 6.32
Walgreens
Score: 6.18
Brand Category Score
Ampeg 39.38
Live Nation 33.20
MOOG 28.98
Amazon Music 11.43
Lollapalooza 9.61
Pro Tools 9.26
DeLorean Motor Company 8.39
Paramount Pictures 6.96
Spotify Music 6.74
Verizon 6.69
Coors 6.32
Walgreens 6.18
Coachella 6.07
Pilsner Urquell 5.47
Kroger 5.44
Kickstarter 5.40
Ableton 5.23
Pacific Northwest Wonderland 5.21
Margaritaville 5.20
Leica 4.87
NORDSTROM 4.77
Oculus 4.73
iHeartRadio Music Awards 4.64
Pfizer 4.61
Columbia Pictures 4.46
Nixon 4.24
Comedy Central 4.21
NHL 4.02
Gillette 3.98
Airbnb 3.92
MTV 3.75
Kodak 3.72
SoundCloud 3.72
Emporium 3.69
Campari 3.68
Taco Bell 3.65
Bethesda Softworks 3.48
Budweiser 3.42
Summit Entertainment 3.36
Warner Bros 3.27
Guinness 3.19
Polaroid 3.16
Busch 3.16
NBC 3.10
Showtime 3.00
Cadillac 2.95
Pepsi 2.87
HBO 2.82
Fujifilm 2.79
Nickelodeon 2.77

Official Profiles

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Artist: Spoon

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Concerts

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