Spirit of Praise Brand Affinity ranks highest Tumi at 47.56% . Very Strong. Score DMDB 59.22% | Fanbase 42.39%

Spirit of Praise — pop artist from ZA.

Spirit of Praise is an African gospel collective under Spirit Music Group, a Johannesburg-based music production and distribution company. Formed in 2008, the…

Spirit of Praise

Recognizable

Country: ZA | Artist ID: 11e83fe0-628f-fe3c-abb5-a0369fe50396

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Genres

popsouth african popafricanafro soulspiritualschristiansouth african gospelchristian music

Influential: 59.22% Fanbase: 42.39% Trending: 67.64%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Tumi • 47.56% • Very Strong

As of 2025-09-10

94,286

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 59.22% | Fanbase 42.39% | Trending 67.64% | CAREER STAGE: MAINSTREAM

Biography

Spirit of Praise is an African gospel collective under Spirit Music Group, a Johannesburg-based music production and distribution company. Formed in 2008, the project features prominent South African gospel artists and has released multiple volumes of live-recorded material, earning accolades such as Crown and South African Music Awards. Artists including Benjamin Dube, Zaza Mokheti, Tshepiso Mpotle, Omega Khunou, and Papane have contributed to the project, alongside newer talents like Tshepang Mputhi, who debuted on Spirit of Praise 7 in 2018.

Report Date: 2025-09-10

Spirit of Praise cuts through with 25-34 & 18-24 audiences and consistency across SOUTH AFRICA, BOTSWANA, TANZANIA. A heavily female (63%) profile rewards creative that treats fans like insiders. Performance peaks on Instagram with 830 avg likes per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Tumi, Woolworths, Herbalife, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Spirit of Praise score 0.88% — Low bucket.

Brand: TumiBrand: WoolworthsBrand: Herbalife

Followers:94,286

Engagements:830

Rate:0.9%

Posts:2,109

Avg Likes:830

Avg Comments:11

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 94,286 · Engagements 830 · Rate 0.9% Posts 2,109 · Views 0 · Avg Likes 830 · Avg Comments 11 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 58% 18-24: 21% 35-44: 16% 13-17: 3%	Largest: 25-34 (58%); next: 18-24 (21%)
Gender Split	Female: 63% Male: 37% Non-binary/Other: 0%	Skews female (63%)
Top Countries	SOUTH AFRICA (76%) BOTSWANA (5%) TANZANIA (4%) ZIMBABWE (2%) ESWATINI (2%)	Top regions: SOUTH AFRICA (76%), BOTSWANA (5%), TANZANIA (4%)
Platform Engagement	Instagram: 830 avg likes/post	best engagement: Instagram 830 avg likes

Top Brand Affinities

Tumi

Score: 47.56

Woolworths

Score: 45.86

Herbalife

Score: 9.80

Rapha

Score: 6.59

Colgate

Score: 5.59

shein

Score: 4.16

SheInside

Score: 3.43

Nivea

Score: 2.99

Emporium

Score: 2.73

FOREX

Score: 2.52

H&M

Score: 2.36

Lacoste

Score: 1.67

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Top Brand Affinities

Brand	Category	Score
Tumi		47.56
Woolworths		45.86
Herbalife		9.80
Rapha		6.59
Colgate		5.59
shein		4.16
SheInside		3.43
Nivea		2.99
Emporium		2.73
FOREX		2.52
H&M		2.36
Lacoste		1.67
Spotify Music		1.57
Zara		1.52
FashionNova		1.51
Huawei		1.28
Puma		1.17
Yamaha		1.08
SoundCloud		1.06
McDonald's		1.04
L'Oréal Paris		0.97
Vans		0.97
Calvin Klein		0.93
Maybelline		0.92
Converse		0.90
Nike		0.86
Levi's		0.83
Mercedes-Benz		0.74
Louis Vuitton		0.73
Beats Electronics		0.73
FIFA		0.69
Coca-Cola		0.68
Adidas		0.60
Samsung Group		0.58
Amazon		0.57
musical.ly		0.57
BMW		0.55
Toyota		0.55
Gucci		0.51
WWE		0.49
Marvel Entertainment		0.49
Canon		0.47
MAC Cosmetics		0.46
Volkswagen		0.46
Google		0.45
Marvel		0.43
Netflix		0.33
Nikon		0.33
Apple		0.32
Starbucks		0.22