SOJA

SOJA — r&b, funk & soul artist from US.

For over 20 years, SOJA has captivated audiences worldwide with their unique blend of roots reggae music. Their latest album, Beauty in the Silence, released…

Influence: 64.57% Fanbase: 58.53% Trending: 67.59% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 24.20% • Very Strong

As of 2025-09-10

2,374,760

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 20:29:38 UTC

Genres

r&b, funk & soulr&b/soulreggaereggaeeast coast reggaeroots reggaereggae rockdancehall

Biography

For over 20 years, SOJA has captivated audiences worldwide with their unique blend of roots reggae music. Their latest album, Beauty in the Silence, released after a four-year hiatus, showcases the band's collaborative spirit by featuring artists from various corners of the reggae genre. With members including Jacob Hemphill, Bobby Lee, Ryan Berty, Kenny Bongos, Patrick O’Shea, Hellman Escorcia, Rafael Rodriguez, and Trevor Young, SOJA's music continues to resonate with listeners, offering a message of warmth, wisdom, and joy in turbulent times.

Top Brand Affinities

Report Date: 2025-09-10

SOJA is already in the conversation with 18-24 & 25-34 audiences in BRAZIL, UNITED STATES, INDONESIA. The audience is heavily male (68%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (2,378 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Live Nation, Billabong, Volcom points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist SOJA score 0.10% — Low bucket.

Brand: Live NationBrand: BillabongBrand: Volcom

Followers:2,374,760

Engagements:2,320

Rate:0.1%

Posts:3,421

Avg Likes:2,315

Avg Comments:47

Avg Views:3,617

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,374,760 · Engagements 2,320 · Rate 0.1% Posts 3,421 · Views 3,617 · Avg Likes 2,315 · Avg Comments 47 · Avg Views 3,617	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 35% 35-44: 6% 13-17: 4%	Largest: 18-24 (53%); next: 25-34 (35%)
Gender Split	Female: 32% Male: 68% Non-binary/Other: 0%	Skews male (68%)
Top Countries	BRAZIL (50%) UNITED STATES (10%) INDONESIA (7%) NIGERIA (5%) PHILIPPINES (5%)	Top regions: BRAZIL (50%), UNITED STATES (10%), INDONESIA (7%)
Platform Engagement	Instagram: 2,186 avg likes/post · Tiktok: 1,239 avg views/post · Youtube: 2,378 avg views/post	Best reach: Youtube 2,378 avg views; best engagement: Instagram 2,186 avg likes

Top Brand Affinities

Live Nation

Score: 24.20

Billabong

Score: 6.55

Volcom

Score: 6.25

Itaipava

Score: 5.92

Hurley

Score: 5.62

Publix

Score: 5.23

ESPN

Score: 5.06

iHeartRadio Music Awards

Score: 4.89

Bud Light

Score: 4.82

Lollapalooza

Score: 4.68

Budweiser

Score: 4.40

Coors

Score: 4.35

Brand	Category	Score
Live Nation		24.20
Billabong		6.55
Volcom		6.25
Itaipava		5.92
Hurley		5.62
Publix		5.23
ESPN		5.06
iHeartRadio Music Awards		4.89
Bud Light		4.82
Lollapalooza		4.68
Budweiser		4.40
Coors		4.35
Monster Beverage		4.35
Los Angeles Lakers		3.31
LEGOLAND		3.25
Heineken		3.19
Lululemon Athletica		2.89
Busch		2.84
NBC		2.71
Target		2.61
GoPro		2.58
Scion		2.56
Nickelodeon		2.32
Oakley		2.16
UFC		2.11
Pixar		2.10
Spotify Music		2.09
NFL		2.09
Cafecito		2.07
Bellagio		2.00
Jeep		1.89
Jack Daniels		1.85
The North Face		1.79
Forever 21		1.73
Cadillac		1.68
Vans		1.61
Hollister Co		1.55
Coachella		1.54
SoundCloud		1.50
Pandora		1.49
Beats Electronics		1.43
Harley-Davidson		1.42
Guinness		1.41
shein		1.40
Chrysler		1.39
Costco		1.38
Lexus		1.38
NBA		1.37
Chipotle Mexican Grill		1.31
DC Entertainment		1.30