Soft Cell

Soft Cell — pop artist from GB.

Soft Cell, the iconic synth-pop duo known for their haunting electronic rendition of Gloria Jones' "Tainted Love," was formed in the late '70s in England by…

Influence: 65.25% Fanbase: 52.36% Trending: 71.70% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 42.26% • Very Strong

As of 2025-09-08

220,255

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 21:12:03 UTC

Genres

poppopnew romanticnew wave popsynthpoprocknew wavepost-punk

Biography

Soft Cell, the iconic synth-pop duo known for their haunting electronic rendition of Gloria Jones' "Tainted Love," was formed in the late '70s in England by singer/songwriter Marc Almond and producer/multi-instrumentalist Dave Ball. Their debut album, Non-Stop Erotic Cabaret, featuring the hit single "Tainted Love," was released in 1981 and became a massive success worldwide. Soft Cell released several more albums in the '80s before disbanding to pursue solo projects. They reunited in the early 2000s, releasing new music and touring, leading up to their 2022 album Happiness Not Included, marking their return after 20 years.

Following their formation in 1977, Soft Cell quickly gained attention with their EP Mutant Moments and signed with Some Bizarre Records, releasing a string of successful albums throughout the '80s. Hits like "Torch" and "What!" solidified their place in the new wave era. Despite disbanding for solo projects, Almond and Ball reunited in the 2000s, releasing new music and embarking on tours. Their 2022 album Happiness Not Included, released after a series of singles, marked a triumphant return for the duo, showcasing their enduring influence on electronic music.

Top Brand Affinities

Report Date: 2025-09-08

Soft Cell reliably reaches 25-34 & 18-24 audiences in UNITED STATES, UNITED KINGDOM, BRAZIL. The base is heavily male (65%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (4,914 avg views per post); Instagram layers on depth and replies. The audience sits near MOOG, Mixcloud, Akai, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Soft Cell score 0.61% — Low bucket.

Brand: MOOGBrand: MixcloudBrand: Akai

Followers:220,255

Engagements:1,346

Rate:0.6%

Posts:739

Avg Likes:1,320

Avg Comments:38

Avg Views:8,737

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 220,255 · Engagements 1,346 · Rate 0.6% Posts 739 · Views 8,737 · Avg Likes 1,320 · Avg Comments 38 · Avg Views 8,737	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 30% 18-24: 28% 35-44: 23% 45-64: 16%	Largest: 25-34 (30%); next: 18-24 (28%)
Gender Split	Female: 35% Male: 65% Non-binary/Other: 0%	Skews male (65%)
Top Countries	UNITED STATES (29%) UNITED KINGDOM (13%) BRAZIL (11%) ITALY (4%) FRANCE (4%)	Top regions: UNITED STATES (29%), UNITED KINGDOM (13%), BRAZIL (11%)
Platform Engagement	Instagram: 1,044 avg likes/post · Tiktok: 4,914 avg views/post · Youtube: 3,823 avg views/post	Best reach: Tiktok 4,914 avg views; best engagement: Instagram 1,044 avg likes

Top Brand Affinities

MOOG

Score: 42.26

Mixcloud

Score: 39.75

Akai

Score: 16.38

Vivienne Westwood

Score: 15.77

Amazon Music

Score: 14.83

Vauxhall

Score: 13.55

Ableton

Score: 12.63

Pioneer

Score: 12.59

Jean Paul Gaultier

Score: 11.73

Fred Perry

Score: 11.44

Tate Modern

Score: 10.36

Sennheiser

Score: 9.11

Brand	Category	Score
MOOG		42.26
Mixcloud		39.75
Akai		16.38
Vivienne Westwood		15.77
Amazon Music		14.83
Vauxhall		13.55
Ableton		12.63
Pioneer		12.59
Jean Paul Gaultier		11.73
Fred Perry		11.44
Tate Modern		10.36
Sennheiser		9.11
Pro Tools		7.69
BBC		7.21
SoundCloud		6.57
Spotify Music		5.89
MTV		5.65
Alexander McQueen		5.57
Kickstarter		5.40
iHeartRadio Music Awards		5.24
KARL LAGERFELD		5.22
Hot Topic		5.11
Columbia Pictures		5.04
Dr. Martens		4.92
Warner Bros		4.74
Tesco		4.64
Sega		4.51
Beats Electronics		4.07
Paramount Pictures		3.89
Emporium		3.61
Guinness		3.56
Harrods		3.52
NBC		3.35
Campari		3.23
Heinz		3.23
Lush		2.88
Martini		2.83
Snoopy And The Peanuts Gang		2.83
Polaroid		2.83
Comedy Central		2.79
Star Wars		2.76
Philips		2.74
Vogue		2.52
Lollapalooza		2.50
Showtime		2.46
Lego		2.46
Cadillac		2.40
Matrix		2.30
Primark		2.25
Moschino		2.24