Slaï

Slaï — pop artist from FR.

Hailing from Guadeloupe, zouk artist Slaï rose to prominence in the late '90s, establishing himself not only as a respected performer but also as a successful…

Influence: 50.17% Fanbase: 26.23% Trending: 62.14% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Accor Hotels • 52.72% • Very Strong

As of 2025-09-09

145,391

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:05:37 UTC

Genres

popfrancotonzouk riddimlatinzouk

Biography

Hailing from Guadeloupe, zouk artist Slaï rose to prominence in the late '90s, establishing himself not only as a respected performer but also as a successful producer and label owner. Collaborating with Guy Bordey, Slaï co-founded BS Productions and released their debut album "Fresh" in 1997, with the hit single "Flamme" propelling him to fame in France and the French-speaking Caribbean. Slaï's subsequent releases, including his self-titled album in 2002 and "Florilège" in 2004, further solidified his market success, with the latter selling over 200,000 units. His 2011 album "Escale" continued to expand his popularity, following the chart-topping success of "Caraibes."

Slaï's musical journey began in Guadeloupe, where he immersed himself in zouk and reggae before relocating to France in 1996. Teaming up with Guy Bordey, Slaï formed BS Productions and embarked on a successful career that saw him touring extensively in the French Antilles and achieving commercial success with his albums. With a knack for producing radio hits like "La Derniére Danse," Slaï's music resonated with audiences in both the Antilles and France, cementing his status as a prominent figure in the zouk music scene.

Top Brand Affinities

Report Date: 2025-09-09

Slaï resonates most with 25-34 & 18-24 audiences and shows durable presence in FRANCE, UNITED STATES, CONGO - KINSHASA. With a heavily female (61%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (486 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Accor Hotels, Fnac, Air France makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Slaï score 0.17% — Low bucket.

Brand: Accor HotelsBrand: FnacBrand: Air France

Followers:145,391

Engagements:252

Rate:0.2%

Posts:179

Avg Likes:250

Avg Comments:11

Avg Views:486

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 145,391 · Engagements 252 · Rate 0.2% Posts 179 · Views 486 · Avg Likes 250 · Avg Comments 11 · Avg Views 486	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 41% 18-24: 41% 35-44: 10% 13-17: 4%	Largest: 25-34 (41%); next: 18-24 (41%)
Gender Split	Female: 61% Male: 39% Non-binary/Other: 0%	Skews female (61%)
Top Countries	FRANCE (60%) UNITED STATES (10%) CONGO - KINSHASA (4%) CANADA (4%) PORTUGAL (2%)	Top regions: FRANCE (60%), UNITED STATES (10%), CONGO - KINSHASA (4%)
Platform Engagement	Instagram: 220 avg likes/post · Youtube: 486 avg views/post	Best reach: Youtube 486 avg views; best engagement: Instagram 220 avg likes

Top Brand Affinities

Accor Hotels

Score: 52.72

Fnac

Score: 41.60

Air France

Score: 30.27

Warner Music

Score: 30.09

Kiabi

Score: 28.12

Jean Paul Gaultier

Score: 27.04

ESPRIT

Score: 22.13

Cluse

Score: 20.16

Galeries Lafayette

Score: 18.61

Longchamp

Score: 16.41

ITV

Score: 15.90

Rituals

Score: 14.93

Brand	Category	Score
Accor Hotels		52.72
Fnac		41.60
Air France		30.27
Warner Music		30.09
Kiabi		28.12
Jean Paul Gaultier		27.04
ESPRIT		22.13
Cluse		20.16
Galeries Lafayette		18.61
Longchamp		16.41
ITV		15.90
Rituals		14.93
Auchan		14.83
Zalando		14.70
boohoo		13.54
Sandro		12.83
Calzedonia		12.36
Thermomix		10.66
Décathlon		10.56
Ricard		10.13
Pro Tools		9.75
JACQUEMUS		9.58
Vichy		9.55
New Era		9.40
Pioneer		9.06
NBC		8.98
Garnier		8.45
Younique		7.96
Amazon Music		7.42
KENZO		7.39
Foot Locker		6.74
ASOS		6.71
KARL LAGERFELD		6.62
Clarins		6.15
Stradivarius		5.86
Alexander McQueen		5.85
Bose		5.79
MISSGUIDED		5.68
Fenty beauty		5.46
Guerlain		5.40
Elle Magazine		5.36
shein		5.26
Timberland		5.24
Primark		4.93
Dsquared		4.92
Schwarzkopf		4.82
Carrefour		4.56
Pull&Bear		4.53
Rover		4.52
Sephora		4.50