Sidney Charles

Sidney Charles — electronic artist from DE.

DJ Sidney Charles has left an indelible mark on house music with his distinctive sound, aptly dubbed The Sidney Sound, characterized by heavy low ends, chunky…

Influence: 53.63% Fanbase: 31.78% Trending: 64.55% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Allen & Heath • 237.25% • Very Strong

As of 2025-09-09

121,472

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 22:42:16 UTC

Genres

electronichousedeep housedeep disco houseminimal tech housetech housedeep tech househamburg electronicelectronic

Biography

DJ Sidney Charles has left an indelible mark on house music with his distinctive sound, aptly dubbed The Sidney Sound, characterized by heavy low ends, chunky drums, and hard-hitting rhythms that resonate with the body. Blending old-school grit with a modern edge, Sidney's tracks like 'House Lessons' and 'Warehouse Romance' have solidified his reputation as a leading force in the genre, releasing on esteemed labels such as Truesoul, Hot Creations, and Saved. His dynamic mixing style, influenced by hip hop and battle DJs, ensures a relentless energy on the dance floor, keeping listeners moving with precise beat matching and energetic transitions.

With a penchant for rough, dirty sounds reminiscent of house music pioneers, Sidney Charles continues to push boundaries with his upfront and dark approach to the genre, focusing on creating a physical experience that compels listeners to dance. Through his relentless pursuit of irresistible rhythms and unwavering commitment to delivering powerful performances, Sidney captures the essence of house music as a visceral and immersive journey that keeps the audience engaged and energized.

Top Brand Affinities

Report Date: 2025-09-09

Sidney Charles performs best with fans in the 18-24 range, concentrated in SPAIN, UNITED KINGDOM, ARGENTINA. Audience composition is heavily male (87%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 16,900 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Allen & Heath, Mixcloud, Pioneer, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Sidney Charles is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sidney Charles score 3.03% — Very Strong bucket.

Brand: Allen & HeathBrand: MixcloudBrand: Pioneer

Followers:121,472

Engagements:3,685

Rate:3.0%

Posts:2,364

Avg Likes:3,433

Avg Comments:76

Avg Views:17,258

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 121,472 · Engagements 3,685 · Rate 3.0% Posts 2,364 · Views 17,258 · Avg Likes 3,433 · Avg Comments 76 · Avg Views 17,258	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 45% 25-34: 42% 35-44: 9% 13-17: 2%	Largest: 18-24 (45%); next: 25-34 (42%)
Gender Split	Female: 13% Male: 87% Non-binary/Other: 0%	Skews male (87%)
Top Countries	SPAIN (14%) UNITED KINGDOM (14%) ARGENTINA (13%) FRANCE (10%) BRAZIL (6%)	Top regions: SPAIN (14%), UNITED KINGDOM (14%), ARGENTINA (13%)
Platform Engagement	Instagram: 1,808 avg likes/post · Tiktok: 16,900 avg views/post · Youtube: 358 avg views/post	Best reach: Tiktok 16,900 avg views; best engagement: Instagram 1,808 avg likes

Top Brand Affinities

Allen & Heath

Score: 237.25

Mixcloud

Score: 121.43

Pioneer

Score: 95.31

Ableton

Score: 71.16

MOOG

Score: 50.57

Akai

Score: 28.82

Sennheiser

Score: 25.20

Trancefamily

Score: 23.18

SoundCloud

Score: 23.10

Tomorrowland

Score: 18.08

Amazon Music

Score: 10.55

Stone Island

Score: 9.46

Brand	Category	Score
Allen & Heath		237.25
Mixcloud		121.43
Pioneer		95.31
Ableton		71.16
MOOG		50.57
Akai		28.82
Sennheiser		25.20
Trancefamily		23.18
SoundCloud		23.10
Tomorrowland		18.08
Amazon Music		10.55
Stone Island		9.46
Vauxhall		9.43
Beats Electronics		8.24
Absolut		7.49
Stüssy		6.97
Kappa		6.17
Spotify Music		6.00
MISSGUIDED		5.90
Jagermeister		5.40
Lollapalooza		4.54
Campari		3.96
Red Bull		3.59
Smirnoff		3.51
Heineken		3.41
Coachella		3.28
Urban Outfitters		3.09
Garnier		3.07
Carhartt		2.99
Budweiser		2.57
Dr. Martens		2.57
musical.ly		2.35
Bellagio		2.16
Aperol		2.16
Jack Daniels		2.12
ASOS		1.89
Ray-Ban		1.84
Dolce & Gabbana		1.82
Armani		1.82
Guinness		1.76
GoPro		1.73
ASICS		1.68
Gymshark		1.58
Warner Bros		1.57
Ferrari		1.53
New Balance		1.52
Versace		1.50
Guess		1.48
Sneakerhead		1.47
The North Face		1.47