Sidhu Moose Wala

Sidhu Moose Wala — pop artist from IN.

Sidhu Moose Wala, a Punjab singer and lyricist, gained recognition in 2017 with the release of "So High," a gangsta rap collaboration with Canadian producer…

Influence: 72.83% Fanbase: 82.21% Trending: 68.15% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Mahindra • 10.40% • Very Strong

As of 2025-09-26

46,304,126

Social Media Followers

As of 2025-09-26

00:00:00

Hours Airplay

2025-12-07 08:54:10 UTC

Genres

popdesi poppunjabi popalternativealternativehip-hop & rapdesi hip hoppunjabi hip hoppakistani hip hophip hopasianbhangra

Biography

Sidhu Moose Wala, a Punjab singer and lyricist, gained recognition in 2017 with the release of "So High," a gangsta rap collaboration with Canadian producer Byg Byrd. Originally from Moosa in Mansa, Punjab, Wala started writing lyrics while pursuing an electrical engineering degree in India. He relocated to Canada in 2016 and debuted with "G Wagon" in 2017. This marked the beginning of his collaboration with Byg Byrd, leading to further successful singles like "Tochan," "Dollar," and "Selfmade," alongside hits such as "Famous" and "Warning Shots." His work on "So High" under the Humble Music label earned him a Best Lyricist Award at the Brit Asia Music Awards.

Top Brand Affinities

Report Date: 2025-09-26

Sidhu Moose Wala engages 18-24 & 25-34 audiences with repeatable results in INDIA, PAKISTAN, UNITED STATES. The fan base skews heavily male (89%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (40,105,285 avg views per post), while Youtube keeps conversation loops active. Affinity patterns cluster around Mahindra, Genesis, Maruti, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sidhu Moose Wala score 9.25% — Very Strong bucket.

Brand: MahindraBrand: GenesisBrand: Maruti

Followers:46,304,126

Engagements:4,282,961

Rate:9.2%

Posts:463

Avg Likes:3,962,768

Avg Comments:450,115

Avg Views:42,405,285

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 46,304,126 · Engagements 4,282,961 · Rate 9.2% Posts 463 · Views 42,405,285 · Avg Likes 3,962,768 · Avg Comments 450,115 · Avg Views 42,405,285	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 31% 13-17: 7% 35-44: 4%	Largest: 18-24 (57%); next: 25-34 (31%)
Gender Split	Female: 11% Male: 89% Non-binary/Other: 0%	Skews male (89%)
Top Countries	INDIA (78%) PAKISTAN (14%) UNITED STATES (2%) CANADA (1%) AUSTRALIA (1%)	Top regions: INDIA (78%), PAKISTAN (14%), UNITED STATES (2%)
Platform Engagement	Instagram: 1,844,992 avg likes/post · Tiktok: 2,300,000 avg views/post · Youtube: 40,105,285 avg views/post	Best reach: Youtube 40,105,285 avg views; best engagement: Youtube 1,974,426 avg likes

Top Brand Affinities

Mahindra

Score: 10.40

Genesis

Score: 8.14

Maruti

Score: 7.74

PlayerUnknown's Battlegrounds

Score: 7.08

Tim Hortons

Score: 5.68

Gymshark

Score: 3.86

Land Rover

Score: 3.79

Ray-Ban

Score: 3.39

Rolls-Royce

Score: 2.92

musical.ly

Score: 2.90

Jaguar

Score: 2.73

Armani

Score: 2.67

Brand	Category	Score
Mahindra		10.40
Genesis		8.14
Maruti		7.74
PlayerUnknown's Battlegrounds		7.08
Tim Hortons		5.68
Gymshark		3.86
Land Rover		3.79
Ray-Ban		3.39
Rolls-Royce		2.92
musical.ly		2.90
Jaguar		2.73
Armani		2.67
Jeep		2.56
KTM		2.52
Emporium		2.47
Tommy Hilfiger		2.19
Levi's		2.09
Beats Electronics		2.07
Hyundai		2.03
Harley-Davidson		1.93
Snapseed		1.91
Gucci		1.90
Puma		1.86
Grand Theft Auto		1.86
Travelgram		1.81
FashionNova		1.73
Toyota		1.70
Canon		1.67
Versace		1.56
WWE		1.55
Dodge		1.53
Zara		1.53
Ford		1.48
Burberry		1.48
Audi		1.42
Lamborghini		1.39
Xiaomi		1.38
Mercedes-Benz		1.36
H&M		1.29
Bentley		1.18
Suzuki		1.18
Nikon		1.17
Yamaha		1.15
Apple		1.15
BMW		1.09
SoundCloud		1.06
Prada		1.04
National Geographic		1.03
Mitsubishi		0.98
Ferrari		0.96