Sha Sha

Influence: 56.04% Fanbase: 35.54% Trending: 66.29% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Woolworths • 35.82% • Very Strong

As of 2025-09-09

1,452,357

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:35:24 UTC

Genres

popsouth african pophip-hop & raphip-hop/rapelectronicsouth african pop danceafricanafro soul

Biography

Greetings!

Top Brand Affinities

Report Date: 2025-09-09

Sha Sha resonates with 18-24 & 25-34 audiences and sustains presence in SOUTH AFRICA, NIGERIA, ZIMBABWE. The demographic is heavily male (71%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 62,700 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Woolworths, Champion, Ellesse maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sha Sha score 5.10% — Very Strong bucket.

Brand: WoolworthsBrand: ChampionBrand: Ellesse

Followers:1,452,357

Engagements:74,136

Rate:5.1%

Posts:151

Avg Likes:73,961

Avg Comments:119

Avg Views:65,122

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,452,357 · Engagements 74,136 · Rate 5.1% Posts 151 · Views 65,122 · Avg Likes 73,961 · Avg Comments 119 · Avg Views 65,122	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 45% 25-34: 44% 35-44: 6% 13-17: 5%	Largest: 18-24 (45%); next: 25-34 (44%)
Gender Split	Female: 29% Male: 71% Non-binary/Other: 0%	Skews male (71%)
Top Countries	SOUTH AFRICA (50%) NIGERIA (13%) ZIMBABWE (13%) UNITED STATES (7%) KENYA (4%)	Top regions: SOUTH AFRICA (50%), NIGERIA (13%), ZIMBABWE (13%)
Platform Engagement	Instagram: 67,944 avg likes/post · Tiktok: 62,700 avg views/post · Youtube: 2,422 avg views/post	Best reach: Tiktok 62,700 avg views; best engagement: Instagram 67,944 avg likes

Top Brand Affinities

Woolworths

Score: 35.82

Champion

Score: 11.03

Ellesse

Score: 10.23

Fanta

Score: 8.92

Hennessy

Score: 8.23

Pioneer

Score: 7.50

Kappa

Score: 5.85

shein

Score: 5.22

Colgate

Score: 5.07

Herbalife

Score: 4.98

SoundCloud

Score: 4.23

SheInside

Score: 4.10

Brand	Category	Score
Woolworths		35.82
Champion		11.03
Ellesse		10.23
Fanta		8.92
Hennessy		8.23
Pioneer		7.50
Kappa		5.85
shein		5.22
Colgate		5.07
Herbalife		4.98
SoundCloud		4.23
SheInside		4.10
H&M		3.89
Versace		3.80
FOREX		3.65
Lacoste		3.63
Timberland		3.25
Fenty beauty		3.14
The North Face		2.82
TOM FORD		2.82
Guess		2.81
Puma		2.80
Monster Beverage		2.65
Vans		2.49
Beats Electronics		2.49
MTV		2.42
Nike		2.40
Huawei		2.21
Zara		2.21
Sprite		2.20
Spotify Music		1.83
Heineken		1.78
Sneakerhead		1.67
New Balance		1.66
Bentley		1.64
FashionNova		1.61
Reebok		1.55
Red Bull		1.54
BBC		1.37
Balenciaga		1.34
Los Angeles Lakers		1.34
Mercedes-Benz		1.32
Adidas		1.28
Calvin Klein		1.27
Volkswagen		1.24
Gucci		1.23
Burberry		1.22
Polo Ralph Lauren		1.20
Microsoft		1.19
Supreme		1.16