Secondhand Serenade
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
280,557
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 11:30:39 UTC
Genres
Biography
Secondhand Serenade, propelled by hits like "Fall For You", became a prominent figure in the emo-pop scene, achieving multi-platinum success, sold-out tours, and radio chart-topping singles. With a renewed focus following a move to Nashville, Vesely has unveiled three new singles and is gearing up for a full-length album release in 2022, showcasing his enduring impact on the music industry.
Secondhand Serenade reliably reaches 18-24 & 25-34 audiences in PHILIPPINES, INDONESIA, UNITED STATES. The base is female-leaning (54%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (4,625 avg views per post); Instagram layers on depth and replies. The audience sits near Penshoppe, Live Nation, Hot Topic, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 280,557 · Engagements 1,240 · Rate 0.4% Posts 1,178 · Views 4,625 · Avg Likes 1,220 · Avg Comments 53 · Avg Views 4,625 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 61% 25-34: 29% 13-17: 7% 35-44: 3% |
Largest: 18-24 (61%); next: 25-34 (29%) |
| Gender Split |
Female: 54% Male: 46% Non-binary/Other: 0% |
Skews female (54%) |
| Top Countries |
PHILIPPINES (32%) INDONESIA (20%) UNITED STATES (19%) INDIA (4%) UNITED KINGDOM (3%) |
Top regions: PHILIPPINES (32%), INDONESIA (20%), UNITED STATES (19%) |
| Platform Engagement | Instagram: 1,067 avg likes/post · Youtube: 4,625 avg views/post | Best reach: Youtube 4,625 avg views; best engagement: Instagram 1,067 avg likes |
Top Brand Affinities
Penshoppe
Live Nation
Hot Topic
Amway
Dota 2
Chick-fil-A
Sunnies Studios
Bud Light
Power Rangers
Taco Bell
Jollibee
Petronas
| Brand | Category | Score |
|---|---|---|
| Penshoppe | 25.03 | |
| Live Nation | 21.21 | |
| Hot Topic | 8.10 | |
| Amway | 7.35 | |
| Dota 2 | 5.35 | |
| Chick-fil-A | 5.10 | |
| Sunnies Studios | 4.86 | |
| Bud Light | 4.73 | |
| Power Rangers | 4.56 | |
| Taco Bell | 4.08 | |
| Jollibee | 3.67 | |
| Petronas | 3.61 | |
| Dunkin' Donuts | 3.49 | |
| Target | 3.44 | |
| NBC | 3.42 | |
| Busch | 3.37 | |
| AMC | 3.29 | |
| NHL | 3.11 | |
| Dr. Martens | 3.01 | |
| Gundam | 2.99 | |
| PetSmart | 2.97 | |
| Spotify Music | 2.88 | |
| Pokemon Go | 2.70 | |
| MTV | 2.62 | |
| Universal | 2.58 | |
| Monster Beverage | 2.52 | |
| Walmart | 2.42 | |
| Jeep | 2.42 | |
| Paramount Pictures | 2.35 | |
| Babybump | 2.34 | |
| Converse | 2.24 | |
| Vans | 2.21 | |
| Forever 21 | 2.21 | |
| Pixar | 2.11 | |
| Jack Daniels | 2.07 | |
| Nickelodeon | 2.07 | |
| Showtime | 2.04 | |
| KitKat | 2.02 | |
| KFC | 2.00 | |
| Too Faced Cosmetics | 1.98 | |
| Sephora | 1.96 | |
| Tarte Cosmetics | 1.95 | |
| LEGOLAND | 1.94 | |
| Under Armour | 1.92 | |
| Huawei | 1.86 | |
| Nintendo | 1.79 | |
| Star Wars | 1.78 | |
| NYX Cosmetics | 1.73 | |
| Starbucks | 1.70 | |
| Budweiser | 1.69 |
Official Profiles
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LoginArtist: Secondhand Serenade
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-10 03:00 UTC | Secondhand Serenade | Waterfront Hotel & Casino Cebu City | Cebu City, Philippines | |
| 2025-12-12 04:00 UTC | Secondhand Serenade | SMX Convention Center Davao | Davao City, Philippines | |
| 2025-12-13 03:00 UTC | Secondhand Serenade | New Frontier Theater | Quezon City, Philippines | — |
| 2025-12-15 04:00 UTC | Secondhand Serenade | New Frontier Theater | Quezon City, Philippines | |
| 2025-12-17 03:00 UTC | Secondhand Serenade | REXKL | Kuala Lumpur, Malaysia | — |
| 2025-12-20 03:00 UTC | Secondhand Serenade | Max Watts Melbourne | Melbourne, Australia | |
| 2025-12-21 04:00 UTC | Secondhand Serenade | Manning Bar | Sydney, Australia | |
| 2025-12-22 02:00 UTC | Secondhand Serenade | The Triffid | Newstead, Australia |
