Sauti Sol

Sauti Sol — pop artist from KE.

Formed in Nairobi in 2005, Kenyan afro-pop band Sauti Sol, consisting of Bien-Aimé Baraza, Willis Chimano, Savara Mudigi, and Polycarp Otieno, has garnered…

Influence: 57.28% Fanbase: 41.66% Trending: 65.09% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Airtel • 21.65% • Very Strong

As of 2025-09-09

3,511,143

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:55:28 UTC

Genres

popafropopkenyan popafricanazontobeatsgengetonebenga

Biography

Formed in Nairobi in 2005, Kenyan afro-pop band Sauti Sol, consisting of Bien-Aimé Baraza, Willis Chimano, Savara Mudigi, and Polycarp Otieno, has garnered numerous accolades including winning Best African Group at the MTV EMA in 2014 and receiving a BET Awards nomination in 2015. Their third album, Live and Die in Afrika, was released for free download globally in 2015 under their label Sauti Sol Entertainment, amassing 400,000 downloads in just 48 hours.

In 2018, Sauti Sol unveiled their fourth album, #AfrikanSauce, featuring the hit track "Melanin," followed by their fifth studio album #MidnightTrain in 2020 under Universal Music Africa. The lead single from the album, "Suzanna," topped charts across the continent, solidifying the band's status as trailblazers in the African music scene.

Top Brand Affinities

Report Date: 2025-09-09

Sauti Sol reaches 25-34 & 18-24 audiences concentrated in KENYA, UNITED STATES, TANZANIA. The demographic tilt is heavily male (63%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 22,581 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Airtel, Mixcloud, Blackmagic Design suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sauti Sol score 0.07% — Low bucket.

Brand: AirtelBrand: MixcloudBrand: Blackmagic Design

Followers:3,511,143

Engagements:2,530

Rate:0.1%

Posts:1,571

Avg Likes:2,488

Avg Comments:60

Avg Views:22,581

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,511,143 · Engagements 2,530 · Rate 0.1% Posts 1,571 · Views 22,581 · Avg Likes 2,488 · Avg Comments 60 · Avg Views 22,581	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 47% 18-24: 43% 35-44: 6% 13-17: 3%	Largest: 25-34 (47%); next: 18-24 (43%)
Gender Split	Female: 37% Male: 63% Non-binary/Other: 0%	Skews male (63%)
Top Countries	KENYA (54%) UNITED STATES (12%) TANZANIA (6%) UGANDA (4%) BRAZIL (3%)	Top regions: KENYA (54%), UNITED STATES (12%), TANZANIA (6%)
Platform Engagement	Instagram: 1,632 avg likes/post · Youtube: 22,581 avg views/post	Best reach: Youtube 22,581 avg views; best engagement: Instagram 1,632 avg likes

Top Brand Affinities

Airtel

Score: 21.65

Mixcloud

Score: 12.58

Blackmagic Design

Score: 10.62

Jameson

Score: 5.95

Ableton

Score: 5.27

Colgate

Score: 4.79

Hennessy

Score: 3.43

Nokia

Score: 3.24

Monster Beverage

Score: 2.90

Vogue

Score: 2.55

Carrefour

Score: 2.22

Beats Electronics

Score: 2.20

Brand	Category	Score
Airtel		21.65
Mixcloud		12.58
Blackmagic Design		10.62
Jameson		5.95
Ableton		5.27
Colgate		4.79
Hennessy		3.43
Nokia		3.24
Monster Beverage		2.90
Vogue		2.55
Carrefour		2.22
Beats Electronics		2.20
MTV		2.18
FashionNova		2.07
Timberland		1.96
FOREX		1.91
Sunnies Studios		1.89
Rolex		1.86
ASOS		1.82
Fenty beauty		1.76
Sprite		1.71
Red Bull		1.59
Huawei		1.58
Coca-Cola		1.54
Heineken		1.52
shein		1.49
Land Rover		1.39
FIFA		1.36
H&M		1.35
Subaru		1.33
Microsoft		1.33
SheInside		1.29
Forever 21		1.28
Paypal		1.26
Maybelline		1.23
Converse		1.23
Google		1.22
BBC		1.22
Samsung Group		1.21
Adobe		1.07
WWE		1.04
Los Angeles Lakers		1.03
Airbnb		1.02
Guinness		1.00
National Geographic		0.99
NBA		0.98
The Olympic Games		0.96
HBO		0.96
Balenciaga		0.95
Burberry		0.91