Sailor & I

Sailor & I — electronic artist from SE.

Swedish artist Sailor & I, also known as Alexander Sjödin, skillfully merges emotive electronic music with dancefloor appeal, embodying the concept of dual…

Influence: 50.23% Fanbase: 20.89% Trending: 64.89% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 181.19% • Very Strong

As of 2025-09-09

8,139

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:02:52 UTC

Genres

electronicelectronicswedish electronic

Biography

Swedish artist Sailor & I, also known as Alexander Sjödin, skillfully merges emotive electronic music with dancefloor appeal, embodying the concept of dual identities within himself through his moniker. His critically acclaimed releases like "Tough Love," "Turn Around," and "Leave The Light On" have garnered support and remixes from industry heavyweights, culminating in his debut album 'The Invention of Loneliness' featuring remixes by Ame, Maceo Plex, and more. In addition to his electronic music success, Sailor & I's collaboration 'Komorebi' with contemporary classical composers on Deutsche Grammophon showcases his versatility.

As a live performer, Sailor & I has graced stages at renowned clubs and festivals worldwide, sharing billing with artists such as Tale of Us, Jon Hopkins, and M83. His unique live act combines traditional DJ elements with synthesizers, drum machines, guitar, and vocals, creating a captivating and diverse musical experience that sets him apart in the electronic music realm.

Top Brand Affinities

Report Date: 2025-09-09

Sailor & I is a clear fit for 25-34 & 18-24 audiences with strength across UNITED STATES, GERMANY, ITALY. The audience is heavily male (73%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (2,582 avg views per post); Youtube builds the community layer. Affinity data highlights MOOG, Allen & Heath, Mixcloud, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sailor & I score 1.52% — Moderate bucket.

Brand: MOOGBrand: Allen & HeathBrand: Mixcloud

Followers:8,139

Engagements:124

Rate:1.5%

Posts:1,683

Avg Likes:117

Avg Comments:15

Avg Views:2,582

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 8,139 · Engagements 124 · Rate 1.5% Posts 1,683 · Views 2,582 · Avg Likes 117 · Avg Comments 15 · Avg Views 2,582	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 48% 18-24: 30% 35-44: 14% 45-64: 5%	Largest: 25-34 (48%); next: 18-24 (30%)
Gender Split	Female: 27% Male: 73% Non-binary/Other: 0%	Skews male (73%)
Top Countries	UNITED STATES (15%) GERMANY (8%) ITALY (6%) FRANCE (5%) SWEDEN (5%)	Top regions: UNITED STATES (15%), GERMANY (8%), ITALY (6%)
Platform Engagement	Instagram: 47 avg likes/post · Youtube: 2,582 avg views/post	Best reach: Youtube 2,582 avg views; best engagement: Youtube 70 avg likes

Top Brand Affinities

MOOG

Score: 181.19

Allen & Heath

Score: 166.32

Mixcloud

Score: 103.07

Ableton

Score: 85.74

Pioneer

Score: 65.44

Akai

Score: 46.14

Trancefamily

Score: 42.65

Sennheiser

Score: 33.20

Amazon Music

Score: 25.99

SoundCloud

Score: 25.55

Tomorrowland

Score: 23.95

Warner Music

Score: 22.38

Brand	Category	Score
MOOG		181.19
Allen & Heath		166.32
Mixcloud		103.07
Ableton		85.74
Pioneer		65.44
Akai		46.14
Trancefamily		42.65
Sennheiser		33.20
Amazon Music		25.99
SoundCloud		25.55
Tomorrowland		23.95
Warner Music		22.38
Akg		18.33
Pro Tools		15.47
Spotify Music		11.09
KIA		9.16
Atmos		9.07
Beats Electronics		8.19
Coachella		7.44
Jagermeister		7.37
Acne Studios		7.25
Moët & Chandon		6.56
JACQUEMUS		6.11
Garnier		5.73
KARL LAGERFELD		5.25
Loewe		4.98
A Game of Tones		4.58
Leica		4.43
Kickstarter		4.37
Heinz		4.06
MTV		3.77
Lollapalooza		3.68
Olympus		3.37
Campari		3.28
Stüssy		3.28
TOM FORD		3.07
Dolce & Gabbana		3.07
Warner Bros		2.94
Urban Outfitters		2.93
Aperol		2.91
Matrix		2.89
ASOS		2.89
Kodak		2.44
Polaroid		2.39
Carhartt		2.39
Heineken		2.37
Philips		2.34
Fendi		2.31
Red Bull		2.26
Dr. Martens		2.24