Rose Betts

Rose Betts — folk & traditional artist from GB.

Rose Betts, a Grammy-nominated artist and staple of the London music scene, gained recognition for her self-released EP "The Stars Look Down" and her feature…

Influence: 55.11% Fanbase: 26.70% Trending: 69.32% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Pacific Northwest Wonderland • 5.84% • Very Strong

As of 2025-09-08

1,021,241

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 21:05:26 UTC

Genres

folk & traditionalindie anthem-folksinger/songwriter

Biography

Rose Betts, a Grammy-nominated artist and staple of the London music scene, gained recognition for her self-released EP "The Stars Look Down" and her feature on Zack Snyder's Justice League soundtrack with her rendition of "Song To The Siren." Signing with Warner Chappell in 2022, she debuted her album 'White Orchids' featuring the hit single 'Driving Myself Home,' garnering widespread acclaim with TV placements on shows like Grey's Anatomy and New Amsterdam. Currently based in LA, Betts continues to push boundaries through her innovative collaborations in art, film, theatre, and virtual technology, teasing her upcoming second album with a string of new singles.

Top Brand Affinities

Report Date: 2025-09-08

Rose Betts draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, UNITED KINGDOM, CANADA. The skew is heavily female (59%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 20,900 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Pacific Northwest Wonderland, New Line Cinema, MamaBear makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Rose Betts score 0.60% — Low bucket.

Brand: Pacific Northwest WonderlandBrand: New Line CinemaBrand: MamaBear

Followers:1,021,241

Engagements:6,089

Rate:0.6%

Posts:2,501

Avg Likes:5,878

Avg Comments:138

Avg Views:29,857

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,021,241 · Engagements 6,089 · Rate 0.6% Posts 2,501 · Views 29,857 · Avg Likes 5,878 · Avg Comments 138 · Avg Views 29,857	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 41% 25-34: 34% 35-44: 12% 45-64: 8%	Largest: 18-24 (41%); next: 25-34 (34%)
Gender Split	Female: 59% Male: 41% Non-binary/Other: 0%	Skews female (59%)
Top Countries	UNITED STATES (43%) UNITED KINGDOM (10%) CANADA (7%) GERMANY (4%) AUSTRALIA (4%)	Top regions: UNITED STATES (43%), UNITED KINGDOM (10%), CANADA (7%)
Platform Engagement	Instagram: 2,860 avg likes/post · Tiktok: 20,900 avg views/post · Youtube: 8,957 avg views/post	Best reach: Tiktok 20,900 avg views; best engagement: Instagram 2,860 avg likes

Top Brand Affinities

Pacific Northwest Wonderland

Score: 5.84

New Line Cinema

Score: 5.56

MamaBear

Score: 5.44

Kickstarter

Score: 5.33

Showtime

Score: 4.69

Anthropologie

Score: 4.61

Guinness

Score: 4.34

Airbnb

Score: 3.98

Geocaching

Score: 3.91

Lush

Score: 3.48

BBC

Score: 2.95

Dr. Martens

Score: 2.89

Brand	Category	Score
Pacific Northwest Wonderland		5.84
New Line Cinema		5.56
MamaBear		5.44
Kickstarter		5.33
Showtime		4.69
Anthropologie		4.61
Guinness		4.34
Airbnb		3.98
Geocaching		3.91
Lush		3.48
BBC		2.95
Dr. Martens		2.89
The Witcher		2.88
Baileys		2.78
Prismacolor		2.67
Sunnies Studios		2.63
Babybump		2.55
Tinder		2.53
Faber-Castell		2.33
Target		2.33
Paramount Pictures		2.28
Etsy		2.27
Costco		2.16
IKEA		2.06
Busch		2.04
Polaroid		2.03
Spotify Music		2.02
Lego		1.95
Pixar		1.92
Star Wars		1.84
Activision Blizzard		1.78
Aperol		1.77
Amazon		1.72
HBO		1.67
Sprite		1.66
Cadillac		1.66
The Olympic Games		1.58
Chipotle Mexican Grill		1.55
Warner Bros		1.53
WWE		1.50
Universal		1.49
Bellagio		1.43
Urban Decay Cosmetics		1.43
Netflix		1.38
Fujifilm		1.36
McDonald's		1.34
Sephora		1.34
Coachella		1.26
Walmart		1.24
Pandora		1.19