RM - Score DMDB 69.77% | Fanbase 73.16% | Trending 68.08%. 83% Brand Score for Casetify

RM — pop artist from KR.

Kim Nam-joon, also known as RM, is a South Korean rapper and leader of the K-pop group BTS. He launched a successful solo career in 2015 with his debut mixtape…

Influence: 69.77% Fanbase: 73.16% Trending: 68.08% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Casetify • 83.16% • Very Strong

As of 2025-09-26

52,095,173

Social Media Followers

As of 2025-09-26

00:00:00

Hours Airplay

2025-11-06 23:39:42 UTC

Genres

popindie popk-popmainstream pophip-hop & rapk-rap

Biography

Kim Nam-joon, also known as RM, is a South Korean rapper and leader of the K-pop group BTS. He launched a successful solo career in 2015 with his debut mixtape RM, followed by the international hit Mono in 2018. In 2022, he released his official full-length debut album, Indigo, collaborating with artists such as Warren G, Lil Nas X, Honne, and Fall Out Boy.

Born in Dongjak District, South Korea, Kim developed a passion for hip-hop at a young age and honed his English skills through watching the TV show Friends. He joined BTS in 2010 as the first member and quickly rose to fame with the group, breaking chart records in the U.S. and selling out world tours. Alongside his work with BTS, Kim continued to release solo material, including his mixtape RM and the album Mono. In 2022, he released his debut solo album, Indigo, featuring collaborations with Erykah Badu and Anderson .Paak.

Top Brand Affinities

Report Date: 2025-09-26

RM builds repeat engagement among 18-24 & 25-34 audiences throughout INDIA, BRAZIL, INDONESIA. With a heavily female (80%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (1,910,897 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Casetify, GENTLE MONSTER, Jack In The Box point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist RM score 9.27% — Very Strong bucket.

Brand: CasetifyBrand: GENTLE MONSTERBrand: Jack In The Box

Followers:52,095,173

Engagements:4,827,719

Rate:9.3%

Posts:5,425

Avg Likes:4,827,476

Avg Comments:67

Avg Views:1,930,997

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 52,095,173 · Engagements 4,827,719 · Rate 9.3% Posts 5,425 · Views 1,930,997 · Avg Likes 4,827,476 · Avg Comments 67 · Avg Views 1,930,997	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 25% 13-17: 11% 35-44: 5%	Largest: 18-24 (59%); next: 25-34 (25%)
Gender Split	Female: 80% Male: 20% Non-binary/Other: 0%	Skews female (80%)
Top Countries	INDIA (15%) BRAZIL (10%) INDONESIA (9%) UNITED STATES (7%) BANGLADESH (5%)	Top regions: INDIA (15%), BRAZIL (10%), INDONESIA (9%)
Platform Engagement	Instagram: 4,760,169 avg likes/post · Tiktok: 20,100 avg views/post · Youtube: 1,910,897 avg views/post	Best reach: Youtube 1,910,897 avg views; best engagement: Instagram 4,760,169 avg likes

Top Brand Affinities

Casetify

Score: 83.16

GENTLE MONSTER

Score: 75.75

Jack In The Box

Score: 33.48

Maison Kitsuné

Score: 28.62

Sulwhasoo

Score: 27.33

Armani Beauty

Score: 25.32

Glow Recipe

Score: 24.41

Maison Margiela

Score: 22.68

Coach

Score: 21.60

Loewe

Score: 19.20

SK-II

Score: 18.36

Acne Studios

Score: 17.17

Brand	Category	Score
Casetify		83.16
GENTLE MONSTER		75.75
Jack In The Box		33.48
Maison Kitsuné		28.62
Sulwhasoo		27.33
Armani Beauty		25.32
Glow Recipe		24.41
Maison Margiela		22.68
Coach		21.60
Loewe		19.20
SK-II		18.36
Acne Studios		17.17
Piaget		17.07
JACQUEMUS		16.29
Miu Miu		15.04
Caudalie		14.70
La Roche-Posay		14.45
Laneíge		13.71
Sandro		13.42
Bottega Veneta		13.38
Vivienne Westwood		13.05
Monster High		11.59
REVOLVE		11.47
Marni		11.37
Dyson		10.67
Sarar		10.03
Shiseido		9.81
NARS Cosmetics		9.73
Barbie		9.59
shein		8.68
Longchamp		8.62
Kerastase		8.46
The Last of Us		8.38
UGG		8.33
SheInside		8.17
Guerlain		8.13
Carolina Herrera		8.11
Lancôme		8.04
UNIQLO		7.98
Riachuelo		7.85
Lollapalooza		7.72
Amazon Music		7.53
Glossier		7.46
Tory Burch		7.39
Coachella		7.33
Christian Dior		7.28
iHeartRadio Music Awards		7.27
Steve Madden		6.77
Bulgari		6.73
Nivea		6.73