RKM & Ken-Y

RKM & Ken-Y — latin artist from PR.

RKM and Ken-Y, the reggaetón duo from Caguas, Puerto Rico, began their music career in 2002, quickly gaining recognition in the urban genre for Ken-Y's vocal…

Influence: 57.81% Fanbase: 44.05% Trending: 64.69% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 18.44% • Very Strong

As of 2025-09-09

2,537,913

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 20:34:45 UTC

Genres

latinreggaetonlatin

Biography

RKM and Ken-Y, the reggaetón duo from Caguas, Puerto Rico, began their music career in 2002, quickly gaining recognition in the urban genre for Ken-Y's vocal talent and RKM's rap skills. Their successful discography includes albums like "Masterpiece" (2006), "The Royalty/La Realeza" (2008), and "Forever" (2011), featuring hit songs such as "Down," "Te Regalo Amores," and "Zum Zum." The duo's popularity led them to perform at the Coliseo de Puerto Rico in 2006 as part of their "Masterpiece World Tour," drawing over 20,000 fans.

RKM and Ken-Y have received accolades such as four Latin Billboard Music Awards and seven nominations at the Billboard Latin Music Awards. They were also crowd favorites at the prestigious Viña del Mar Festival in 2009, where they won multiple awards as a duo. Their song "Down" recently ranked #31 on Rolling Stone's list of the top 100 reggaetón songs of all time.

Top Brand Affinities

Report Date: 2025-09-09

RKM & Ken-Y is already in the conversation with 18-24 & 25-34 audiences in PERU, UNITED STATES, COLOMBIA. The audience is male-leaning (53%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (11,976,328 avg views per post); Youtube confirms credibility in-thread. Affinity proximity to Univision, Falabella, Amazon Music points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist RKM & Ken-Y score 2.13% — Strong bucket.

Brand: UnivisionBrand: FalabellaBrand: Amazon Music

Followers:2,537,913

Engagements:54,032

Rate:2.1%

Posts:113

Avg Likes:52,099

Avg Comments:7,283

Avg Views:11,976,328

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,537,913 · Engagements 54,032 · Rate 2.1% Posts 113 · Views 11,976,328 · Avg Likes 52,099 · Avg Comments 7,283 · Avg Views 11,976,328	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 63% 25-34: 28% 13-17: 5% 35-44: 3%	Largest: 18-24 (63%); next: 25-34 (28%)
Gender Split	Female: 47% Male: 53% Non-binary/Other: 0%	Skews male (53%)
Top Countries	PERU (16%) UNITED STATES (14%) COLOMBIA (13%) ECUADOR (12%) MEXICO (9%)	Top regions: PERU (16%), UNITED STATES (14%), COLOMBIA (13%)
Platform Engagement	Instagram: 811 avg likes/post · Youtube: 11,976,328 avg views/post	Best reach: Youtube 11,976,328 avg views; best engagement: Youtube 51,288 avg likes

Top Brand Affinities

Univision

Score: 18.44

Falabella

Score: 18.07

Amazon Music

Score: 13.03

Movistar

Score: 11.51

LATAM

Score: 11.02

American Airlines

Score: 9.68

Suavecito

Score: 8.70

Pioneer

Score: 8.12

Cafecito

Score: 5.83

iHeartRadio Music Awards

Score: 4.04

Amway

Score: 3.62

VidaSana

Score: 3.58

Brand	Category	Score
Univision		18.44
Falabella		18.07
Amazon Music		13.03
Movistar		11.51
LATAM		11.02
American Airlines		9.68
Suavecito		8.70
Pioneer		8.12
Cafecito		5.83
iHeartRadio Music Awards		4.04
Amway		3.62
VidaSana		3.58
Forever 21		3.48
Barber Shop Connect		3.47
Bacardi		3.09
Hennessy		2.84
Tomorrowland		2.58
Lollapalooza		2.54
Los Angeles Lakers		2.29
Nickelodeon		2.19
Paramount Pictures		2.07
Spotify Music		1.97
Coachella		1.96
Pic Collage		1.94
Fenty beauty		1.87
shein		1.78
Victoria's Secret		1.77
Herbalife		1.74
FashionNova		1.72
FIFA		1.69
Tarte Cosmetics		1.66
NYX Cosmetics		1.64
Transformers		1.61
Too Faced Cosmetics		1.61
SheInside		1.58
Maybelline		1.45
Calvin Klein		1.45
Pandora		1.44
Beats Electronics		1.38
Lamborghini		1.36
Heineken		1.34
Urban Decay Cosmetics		1.34
UFC		1.32
Sony		1.31
Guess		1.26
Huda Beauty		1.16
Versace		1.15
Pokemon Go		1.14
Lexus		1.14
Pixar		1.13